Respond to Inquiries
When people ask about your product, they're obviously interested. Sending this type of brochure is for a qualified buyer.
They're qualified because they're much more likely to buy than someone who hasn't contacted you. Since they've already expressed interest, write this brochure to take your prospect to the next step: the buying process. Hammer home all of your sales points and pack your brochure with facts to convince them they can't live without your product.
Direct Mail
This is the type of brochure you include with your direct mail package. You know the sales letter sells but a brochure used with direct mail contains photos, your product's sales points and even technical features.
Sales Support Tool
Sales support is very similar to leave-behinds. The difference is, this type of brochure can be used as a selling aid.
Your salesperson uses them to guide them through their sales pitch. They have larger pages, larger photos and larger headlines.
Now that you know the types of brochures, figure out where they fit into the buying process for you. That way, you'll not only know the type of brochure you need, but how to write it as well.