Bryant, Kobe
Advertising industry news and celebrity endorsements sorted by the celebrity's last name.
Kobe Bryant's Celebrity Endorsements
Kobe Bryant's celebrity endorsements.
Kobe Bryant's celebrity endorsements.
The Effect of Kobe Bryant's Endorsement Deals
From the day Kobe Bryant was accused of sexualt his endorsement deals have been in question. Take an in-depth look at each of his deals and find out how other athlete endorsers may be affected.
From the day Kobe Bryant was accused of sexualt his endorsement deals have been in question. Take an in-depth look at each of his deals and find out how other athlete endorsers may be affected.
Celebrity Endorsement Deals Gone Astray
Innocent until proven guilty works in a court of law. Sometimes advertisers can't wait that long for the outcome. Companies may have to distance themselves before their own reputation is tarnished.
Innocent until proven guilty works in a court of law. Sometimes advertisers can't wait that long for the outcome. Companies may have to distance themselves before their own reputation is tarnished.
Looking Back at Kobe Bryant's Case
From the guy who could do no wrong to the guy accused of the ultimate wrong, the case of Lakers superstar Kobe Bryant has been voted the number one AP sports story of 2003. Take an in-depth look at Bryant's case and his endorsement deals.
From the guy who could do no wrong to the guy accused of the ultimate wrong, the case of Lakers superstar Kobe Bryant has been voted the number one AP sports story of 2003. Take an in-depth look at Bryant's case and his endorsement deals.
Kobe Bryant's Case Voted Top Sports Story of the Year
The case of Lakers superstar Kobe Bryant has been voted the number one AP sports story of 2003.
The case of Lakers superstar Kobe Bryant has been voted the number one AP sports story of 2003.
Kobe Bryant's Ad Deals Could Suffer
Nike, McDonald's, Spalding, Sprite and Upper Deck combine to give Bryant $20 million a year in endorsement deals. But experts say these allegations will cause ads to be pulled - even if he's not guilty of any wrongdoing.
Nike, McDonald's, Spalding, Sprite and Upper Deck combine to give Bryant $20 million a year in endorsement deals. But experts say these allegations will cause ads to be pulled - even if he's not guilty of any wrongdoing.
Kobe Bryant Loses McDonald's
McDonald's lets Kobe's contract expire as he loses another one of his lucrative endorsement deals.
McDonald's lets Kobe's contract expire as he loses another one of his lucrative endorsement deals.
Sprite Signs LeBron James, Will They Keep Kobe?
Sprite has signed hot NBA rookie LeBron James. Now James and Kobe Bryant share three endorsement deals.
Sprite has signed hot NBA rookie LeBron James. Now James and Kobe Bryant share three endorsement deals.
Kobe and Shaq Feud: Real or Publicity Stunt?
The Lakers teammates have been taking jabs at each other through media outlets recently. But with Kobe's legal troubles, is the feud real or a publicity stunt?
The Lakers teammates have been taking jabs at each other through media outlets recently. But with Kobe's legal troubles, is the feud real or a publicity stunt?
Nutella Drops Kobe
Ferrero, the maker of the Italian chocolate spread Nutella, announced the company will not renew its contract with Kobe Bryant.
Ferrero, the maker of the Italian chocolate spread Nutella, announced the company will not renew its contract with Kobe Bryant.
Kobe Bryant Buzz
People are speaking out on whether Bryant's marketability will suffer. See what others have to say and share your own opinion.
People are speaking out on whether Bryant's marketability will suffer. See what others have to say and share your own opinion.