1. Money
You can opt-out at any time. Please refer to our privacy policy for contact information.

Discuss in my forum

10 Differences Between Advertising and Public Relations

By

6. In-House or Out on the Town

  • Advertising:
    If you're working at an ad agency, your main contacts are your co-workers and the agency's clients. If you buy and plan ad space on behalf of the client like Media Director Barry Lowenthal does, then you'll also interact with media sales people.

  • Public Relations:
    You interact with the media and develop a relationship with them. Your contact is not limited to in-house communications. You're in constant touch with your contacts at the print publications and broadcast media.

7. Target Audience or Hooked Editor

  • Advertising:
    You're looking for your target audience and advertising accordingly. You wouldn't advertise a women's TV network in a male-oriented sports magazine.

  • Public Relations:
    You must have an angle and hook editors to get them to use info for an article, to run a press release or to cover your event.

8. Limited or Unlimited Contact

  • Advertising:
    Some industry pros such as Account Executive Trey Sullivan have contact with the clients. Others like copywriters or graphic designers in the agency may not meet with the client at all.

  • Public Relations:
    In public relations, you are very visible to the media. PR pros aren't always called on for the good news.

    If there was an accident at your company, you may have to give a statement or on-camera interview to journalists. You may represent your company as a spokesperson at an event. Or you may work within community relations to show your company is actively involved in good work and is committed to the city and its citizens.

9. Special Events

  • Advertising:
    If your company sponsors an event, you wouldn't want to take out an ad giving yourself a pat on the back for being such a great company. This is where your PR department steps in.

  • Public Relations:
    If you're sponsoring an event, you can send out a press release and the media might pick it up. They may publish the information or cover the event.

10. Writing Style

  • Advertising:
    Buy this product! Act now! Call today! These are all things you can say in an advertisement. You want to use those buzz words to motivate people to buy your product.

  • Public Relations:
    You're strictly writing in a no-nonsense news format. Any blatant commercial messages in your communications are disregarded by the media.
Related Video
Adam Gerber on advertising business models
Jameson Hsu on Online Gaming and Advertising

©2014 About.com. All rights reserved.