Auto Advertising-Related News
From GM to Ford, the hottest advertising to public relations blunders, get up-to-date on the latest advertising news out of the automobile industry.
Hyundai May Sideline Super Bowl Ads
A would-be first-time Super Bowl advertiser, Hyundai Motor America may not play in Super Bowl XLII after all.
A would-be first-time Super Bowl advertiser, Hyundai Motor America may not play in Super Bowl XLII after all.
Chrysler Advertises Minivan Through Nickelodeon
Chrysler and Nickelodeon have teamed up to advertise the 2008 Town and Country minivan with the "Slime Across America" tour.
Chrysler and Nickelodeon have teamed up to advertise the 2008 Town and Country minivan with the "Slime Across America" tour.
Chrysler Advertises Minivan Through Nickelodeon
Chrysler is teaming with Nickelodeon to help sell the 2008 Town and Country minivan.
Chrysler is teaming with Nickelodeon to help sell the 2008 Town and Country minivan.
Ford Breaks New Edge Commercials
Ford taps director David Mamet to kickstart the ad campaign for the Ford Edge.
Ford taps director David Mamet to kickstart the ad campaign for the Ford Edge.
Ford Breaks New Edge Commercials
Ford Motor Company is debuting two new Ford Edge commercials from director David Mamet.
Ford Motor Company is debuting two new Ford Edge commercials from director David Mamet.
Hyundai Offers Free Music to Lure Customers
Hyundai's new Web promotion offers users a free music download for watching an Elantra commercial.
Hyundai's new Web promotion offers users a free music download for watching an Elantra commercial.
Suicide Prevention Group Wants GM Ad Yanked
A suicide prevention group says GM's Super Bowl XLI commercial featuring a suicidal robot should be removed from airwaves.
A suicide prevention group says GM's Super Bowl XLI commercial featuring a suicidal robot should be removed from airwaves.
Slash Rocks VW for New Promotion
Guitarist Slash is appearing in a new promo for VW. The campaign will also include musician John Mayer and actor Christopher Guest.
Guitarist Slash is appearing in a new promo for VW. The campaign will also include musician John Mayer and actor Christopher Guest.
Who Would You Give a Volvo To?
Who would you give a Volvo to? Before you share your story, know the question is only hypothetical.
Who would you give a Volvo to? Before you share your story, know the question is only hypothetical.
Chevrolet Taps College Students for Super Bowl Ad
Chevrolet wants college students to create its next Super Bowl commercial.
Chevrolet wants college students to create its next Super Bowl commercial.
GM Ends Survivor Sponsorship
After a six year run, GM has ended its sponsorship of the reality show Survivor. Execs say they're looking for product placement in shows where participants can actually drive their vehicles.
After a six year run, GM has ended its sponsorship of the reality show Survivor. Execs say they're looking for product placement in shows where participants can actually drive their vehicles.
GM Puts Hummers in Happy Meals
GM has signed a deal with McDonald's to promote the Hummer through Happy Meals.
GM has signed a deal with McDonald's to promote the Hummer through Happy Meals.
Cadillac Cans Led Zeppelin
Cadillac has canned the music the campaign has used for five years and is getting ready for a warm and fuzzy approach with its new ad agency.
Cadillac has canned the music the campaign has used for five years and is getting ready for a warm and fuzzy approach with its new ad agency.
Nissan Pulls Kim Cattrall Commercial
Nissan has pulled its commercial in New Zealand featuring Sex and the City star Kim Cattrall.
Nissan has pulled its commercial in New Zealand featuring Sex and the City star Kim Cattrall.
Pontiac Launches Edgy Hispanic Campaign
Pontiac has launched a sexy new Hispanic ad campaign to promote the Solstice and the G6 convertible.
Pontiac has launched a sexy new Hispanic ad campaign to promote the Solstice and the G6 convertible.
Dodge Gets Kudos for Brangelina Baby Ad Placement
Dodge is scoring big points in the ad world for its placement of Caliber ads right next to the first pictures of Brad Pitt and Angelina Jolie's baby girl.
Dodge is scoring big points in the ad world for its placement of Caliber ads right next to the first pictures of Brad Pitt and Angelina Jolie's baby girl.
Ford Signs American Idol Winner Taylor Hicks
American Idol winner Taylor Hicks has landed a deal with Ford Motor Company. Hicks will sing and dance in new commercials to promote the "Drive on Us" year-end sales event.
American Idol winner Taylor Hicks has landed a deal with Ford Motor Company. Hicks will sing and dance in new commercials to promote the "Drive on Us" year-end sales event.
Ford Makes Another Bold Move
The automaker is relaunching its ad campaign with a new tagline but also a new pitch: the reality TV show circuit.
The automaker is relaunching its ad campaign with a new tagline but also a new pitch: the reality TV show circuit.
Volkswagen Makes an Impact on Consumers
VW is taking consumers along for the ride and into the middle of a car crash in the new campaign for the Jetta. The automaker says the ad campaign is producing great results.
VW is taking consumers along for the ride and into the middle of a car crash in the new campaign for the Jetta. The automaker says the ad campaign is producing great results.
Ford Launches New Tagline With American Idol Spokesperson
Ford is launching a new tagline with a new spokesperson: American Idol's Kelly Clarkson.
Ford is launching a new tagline with a new spokesperson: American Idol's Kelly Clarkson.
VW Ditches the Golf for the Rabbit
VW is getting rid of the Golf and bringing back the Rabbit in a move to make people get closer to their cars.
VW is getting rid of the Golf and bringing back the Rabbit in a move to make people get closer to their cars.
Chrysler Comments on Caliber Controversy
Chrysler has received many complaints about a commercial for the 2007 Caliber and is commenting on the controversy.
Chrysler has received many complaints about a commercial for the 2007 Caliber and is commenting on the controversy.
Gay Group Says Dodge Caliber Fairy Ad is Offensive
One of Chrysler's commercials to promote the 2007 Dodge Caliber is being called offensive because of its use of a fairy.
One of Chrysler's commercials to promote the 2007 Dodge Caliber is being called offensive because of its use of a fairy.
Chevy's Contest Spawns Anti-SUV Ads
Chevy's contest to promote the 2007 Tahoe has resulted in some user-submitted commercials attacking the SUV.
Chevy's contest to promote the 2007 Tahoe has resulted in some user-submitted commercials attacking the SUV.
Chevy and The Apprentice Team Up
Chevy and The Apprentice have teamed up to cross-promote the 2007 Tahoe. They want you to create a commercial for them.
Chevy and The Apprentice have teamed up to cross-promote the 2007 Tahoe. They want you to create a commercial for them.
Ford Pulls Ads from Gay Publications
Ford has pulled its ads from gay publications and advocates for gay rights are outraged over the decision.
Ford has pulled its ads from gay publications and advocates for gay rights are outraged over the decision.
Volkswagen Launches 120 Web Shorts for Passat
Volkswagen has rolled out 120 :15 Web videos to help promote its 2006 Passat.
Volkswagen has rolled out 120 :15 Web videos to help promote its 2006 Passat.
Ford Extends Family Plan Promotion...Again
Ford has followed suit on the heels of GM's announcement that it would be extending its employee discount campaign.
Ford has followed suit on the heels of GM's announcement that it would be extending its employee discount campaign.
Lee Iacocca and Snoop Dogg Team Up for Chrysler
Tired of seeing Lee Iacocca with actor Jason Alexander? Iacocca's got a new co-star and the pairing may surprise you.
Tired of seeing Lee Iacocca with actor Jason Alexander? Iacocca's got a new co-star and the pairing may surprise you.
GM Confirms Employee Discount Campaign to End
General Motors has confirmed it will end its successful employee discount promotion.
General Motors has confirmed it will end its successful employee discount promotion.
GM's Success With Employee Discount Ad Campaign, Others Follow
General Motors is extending its employee discount ad campaign after having its most successful sales month in almost 20 years.
General Motors is extending its employee discount ad campaign after having its most successful sales month in almost 20 years.
Mini Warns to Watch Out for Counterfeits
The Counter Counterfeit Commission says you should be on the lookout for counterfeit Mini Coopers. But the commission is really the product of ad agency Crispin Porter + Bogusky.
The Counter Counterfeit Commission says you should be on the lookout for counterfeit Mini Coopers. But the commission is really the product of ad agency Crispin Porter + Bogusky.
GM Pulls Advertising from L.A. Times
General Motors has pulled its advertising from the Los Angeles Times over concerns about "factual errors and misrepresentation."
General Motors has pulled its advertising from the Los Angeles Times over concerns about "factual errors and misrepresentation."
New Pontiac Promotion Dares You to Catch Them If You Can
See one. Snap one. Send one. You could win $1 million and it's a promotion that can help put the G6 on the map.
See one. Snap one. Send one. You could win $1 million and it's a promotion that can help put the G6 on the map.
That's a Wrap
Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.
Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.
Chrysler Tells The Apprentice: "You're Fired!"
Chrysler says NBC's second season price tag is way too much money.
Chrysler says NBC's second season price tag is way too much money.
Howie Long to Front Chevy Trucks
Long inks a three year deal with General Motors and Chevrolet.
Long inks a three year deal with General Motors and Chevrolet.
Automakers Threaten to Pull Ad Dollars
If networks seek a double digit rise in ad rates, automakers say they'll speed away from broadcast television.
If networks seek a double digit rise in ad rates, automakers say they'll speed away from broadcast television.
Chevy: An American Revolution
"We'll Be There" is out and "An American Revolution" is in.
"We'll Be There" is out and "An American Revolution" is in.
Chrysler Puts the Brakes on Celine Dion Ads
After just one year fronting Chrysler, ads featuring Celine Dion and her voice have been pulled.
After just one year fronting Chrysler, ads featuring Celine Dion and her voice have been pulled.
Group Says Honda Ads Promote Suicide
A commercial for the new Honda Accord has been pulled after a mental health advocacy group says the ad promotes suicide.
A commercial for the new Honda Accord has been pulled after a mental health advocacy group says the ad promotes suicide.
Ford Sinks $100 Million into New Ad Campaign
The launch of the next Ford F-150 has Ford Motor Company spending more than $100 million in a new ad campaign, Ford Motor Division's largest advertising tab in the automaker's history. Get the full details on this campaign and a sneak peek at the commercial scripts.
The launch of the next Ford F-150 has Ford Motor Company spending more than $100 million in a new ad campaign, Ford Motor Division's largest advertising tab in the automaker's history. Get the full details on this campaign and a sneak peek at the commercial scripts.
GM to Drop Model Names
In an attempt to appeal to the younger demographic, GM is dropping several of its model names.
In an attempt to appeal to the younger demographic, GM is dropping several of its model names.
Howdy Partner!
Ford uses partnering to effectively market the Escape. Best of all, the company's partners did all of the work.
Ford uses partnering to effectively market the Escape. Best of all, the company's partners did all of the work.
Mitsubishi Disses Younger Buyers
Mitsubishi wants its older consumers back and has decided to stop focusing so much on the younger consumers.
Mitsubishi wants its older consumers back and has decided to stop focusing so much on the younger consumers.
P. Diddy Joins Forces With Lincoln
Sean "P. Diddy" Combs joins Lincoln to launch a line of customized Navigators.
Sean "P. Diddy" Combs joins Lincoln to launch a line of customized Navigators.
General Motors - On the Road to Recovery?
GM put the wheel lock on Oldsmobile just as the brand was set to release the Bravada. Now the company faces an interesting challenge. How do you sell a dead brand?
GM put the wheel lock on Oldsmobile just as the brand was set to release the Bravada. Now the company faces an interesting challenge. How do you sell a dead brand?
Firestone Rides on its New Ad Campaign
The tire manufacturer's trying to shake its deadly image. Part 1 of this feature gives you complete details on the company's new ad campaign and relives Firestone's previous problems that may sound familiar to you.
The tire manufacturer's trying to shake its deadly image. Part 1 of this feature gives you complete details on the company's new ad campaign and relives Firestone's previous problems that may sound familiar to you.
Dodge Pulls Sponsorship of Lingerie Bowl
Models wearing lingerie playing football sounded like a good idea to Dodge at first. But execs decided to drop the sponsorship calling the event "a distraction."
Models wearing lingerie playing football sounded like a good idea to Dodge at first. But execs decided to drop the sponsorship calling the event "a distraction."