On Target Marketing
The questionnaires ask what your typical day is like. How long do you spend commuting to work or school? How often do you eat at restaurants? All of this information is gathered to match up your daily activities with the client's needs.
Say you work out in a gym five days a week and you've got season tickets to the Jaguars' home games. You'd be the ideal candidate for a Nike wrap.
Maximum Exposure. Minimum Cost.
Wraps are a low-cost alternative with a high value. They're only two to five dollars per thousand impressions.
That low cost has non-profit organizations getting into the action. Autowraps insitituted an anti-smoking campaign for the teen market. Basically, a high school student drove their wrapped car to school and made hundreds of dollars a month while the car sat in the parking lot.
That's a Wrap!
If you're extremely shy, then driving an advertisement on wheels probably isn't for you. Not only do you get a lot of looks, you'll even get waves...and you might even make a friend or two.