What does washing a car have to do with selling hamburgers? Are you sure your favorite celebrities shop at Wal-Mart? Time for The Good, The Bad and The Ugly of 2005's Celebrity Endorsements:
Paris Hilton Cleans Up for Carl's Jr. and Hardee's
The commercial stirred up controversy before it even hit the airwaves because of Paris Hilton's appearance in a barely there bathing suit writhing around while washing a car. Network execs were nervous about accepting the ad, it's so risqué. Worries of indecency on TV got the fast food chain media exposure you can't buy.
Carl's Jr. and Hardee's were aiming for the 18-34 demographic and nailed it but at the same time they alienated families who weren't exactly thrilled with the ad.
The Parents Television Council protested the ad, calling it "soft porn." The controversy had people flocking to the Web looking for the ad, ultimately crashing the commercial's official site, SpicyParis.com.
Kate Moss Dropped from Ads Over Cocaine Photo
Even after a British tabloid snapped a photo of Kate Moss snorting cocaine and published it as the cover story, she was able to hold on to contracts with companies like Yves Saint Laurent and Gucci.
Moss lost some notable deals over the scandal and tarnished image, though. Chanel and Burberry backed out of their contracts after seeing the photo.
One company, H&M, said they would honor their contract with Moss and they would stand behind her since she admitted having a drug problem. Moss was going to be used in H&M ads to promote Stella McCartney's new fashion line. H&M execs later changed their minds and dropped the supermodel.
Darius Rucker Croons About Burger King
Cute concept of Hootie and the Blowfish's Darius Rucker singing about his love for a new BK sandwich while wearing a rhinestone cowboy outfit.
Where's the food? The commercial is supposed to promote the Tendercrisp Bacon Cheddar Ranch product launch but in the one minute version of the commercial, there are only three short shots of the sandwich. The product also gets overshadowed by the consumer watching for cameos from the Dallas Cowboys cheerleaders, Brooke Burke and model Vida Guerra.
Quickly turned off many viewers who had been long-time Burger King customers by the scantily clad ladies and sexual innuendos like "Im jonesin for a treat" and "Theres a train of ladies comin with a nice caboose."