Orbit Gum
Week of June 20, 2006
The younger demographic has always been attracted to Wrigley's Orbit brand with its commercials.
Rapper Snoop Dogg has a dirty mouth and what else can clean it up but Orbit gum?
Snoop Dogg discusses what it's like to be a gangster at a school's career day when he's banished to hell for his dirty mouth. Orbit girl Vanessa saves him with Orbit gum and he's whisked off to heaven.
• Definitely captures your attention the first time and hits you with the unexpected appearance of the Orbit girl and her usual, "Dirty mouth? Clean it up," line.
• The ad campaign has a Web site called GoodCleanFeeling.com featuring behind the scenes clips of Snoop Dogg and other extras.
• Snoop Dogg is no stranger to commercials and he crossed an age gap when he teamed up with Lee Iacocca to shoot a Chrysler commercial.
• A feature on the Web site allows you to enter any phone number and have Snoop Dogg send a call about your dirty mouth. At the end of the call, you must follow instructions to get on Orbit's Do Not Call List.
• Many people have reported getting the calls from Snoop Dogg as pranks and aren't happy their phone number has been given out.
• The Snoop Dogg ads are scheduled to end in September 2006.
• When Snoop Dogg is taken to heaven, a disclaimer pops up reading, "Dramatization: Orbit gum will not get you into Heaven."
• Orbit was introduced to the market in September 2001.
• Orbit is one of the top five selling gum brands in the U.S.
• Wrigley has always used "Vanessa," the blonde, pristine Orbit girl in the ad campaign.
• Snoop Dogg has also starred in ads for Burger King, Chrysler, Courvoisier, Electronic Arts, T-Mobile and XM Satellite Radio.
• Snoop Doggy Dogg, whose real name is Cordazer Calvin Broadus, became Snoop Dogg in 1996.
• Snoop Dogg's first novel is due out in Fall 2006. It will be titled, Love Don't Live Here No More and is scheduled for release on October 17.