Copywriting

Truly successful direct mail is targeted, says something powerfully (and memorably) and talks directly to the customer. And there’s no better way to engage in conversation than with a letter. Learn the basic elements of a successful direct mail letter.

There will always be a need for carefully crafted, powerful and imaginative copy. And with the right words and phrases, you can help keep that copy alive and kicking. How many of these do you know, and use?

Advertising has changed a lot of the decades, but certain words are as powerful today as they were so many years ago. Here then are the 10 words you should always consider using in your campaigns; and if you've been paying close attention, you'll realize three of them are actually in the headline and subhead of this article.

Creating an online copywriting portfolio can be the key to getting a job at an advertising agency or landing your next client as a freelance copywriter. These five reasons help you decide if you need to publish your copywriting portfolio online.

The term "copywriter" seems to be one that puts these advertising professionals into a much smaller box than they deserve. True copywriters go way beyond words on a page.

Is your buying process busting the sale or moving it forward? Think like your visitor to keep your website usable and make the copy effective.

As a new copywriter, you have to know how to write a wide variety of materials. How do you know which ad mediums to learn about first? Every copywriter should know how to write in these five advertising mediums.

If you know how to write subheads for any advertising medium, you'll be able to create compelling copy that grabs your reader's attention. Writing subheads for print ads and websites requires different approaches. Find out how to write subheads that work no matter what you're writing.

Any time you see your rankings fall in search engine results, you may be tempted to give your Web site a complete copy makeover. Ask yourself a few questions before you take the hatchet to your copy.

Get your copywriting career on track today. Whether you're looking to become an advertising agency copywriter or you want to be your own boss as a freelance copywriter, there are five ways you can jumpstart your copywriting career right now.

Should you go for the the ad agency experience or become your own boss as a freelancer? Evaluate both sides of this career path to decide which route best fits your personality and goals.

A 30-second commercial for a car dealership rolls in for a tune-up. Find out which copy can be fixed and which needs to be eliminated to get this ad back on the road.

You can be in your first year as a copywriter or your twentieth and you may find the words just aren't flowing as they should. Creating an arsenal of words to refer to can be a project-saving cheat sheet you can use when you're in a bind.

Banging out solid copy doesn't happen in one quick draft. Follow these five easy steps to edit your work into eye-catching, salable copy.

There's a lot more to writing copy than just sitting down and typing out some words. Working emotion into your copy helps you write persuasive ads that will sell, sell, sell.

Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.

No matter what your advertising medium, drive your message home by making it personal. Because nobody wants to buy a product from someone who sounds stuffy and unfriendly.

Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing. From your About Guide to Advertising, Apryl Duncan.

Want to start a career as a copywriter but aren't quite sure how to begin? "The Copywriter's Handbook" could be the right tool for you.

Have advertising materials to write? Get a jumpstart with this tool to effective writing.

Copywriting takes talent. Enhance your skills with these top Guide Picks.

Give consumers a 3D view of what you're selling by appealing to their senses. Copywriting with the five senses in mind will pump up your copy for any product.

Write ads that seal the deal and complete the sale with the customer. These ten tips show you how to create ads that will make your ad campaign a success.

A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.

These affordable online courses are specifically designed to advance your career in advertising. All courses were developed by About Advertising Guide and industry professional Apryl Duncan.

Like to take a copywriting course? Or maybe you're looking to hire a copywriter. This is the place to get started.

Jumpstart your copywriting project with 21 copywriting rules. These tips help you identify key factors you need to nail down before you even begin to write.

This article examines the rules of capital letters in branding. From Nike to Guess, find out how these brands and more should be used in your writing.