You know the problem. You're stumped.
You've got two sentences that are clunking together and need a little something to help link them together. The client has come to you in a pinch and you've got a short turnaround time to get that project completed so you're feeling the pressure.
Words don't always come quickly to copywriters. The reasons why you may find yourself at a loss for words are endless.
Many times, no matter what your experience level, you may wish there was a magic bag you could reach into and pull out the right words. With a little extra effort, you can.
Stockpile those great buzz words, phrases, lead-ins and transitions. The easiest way to get started is by getting a notebook and dividing it into sections.
Or you can always use a spreadsheet program to keep track of your collection. You can then search your spreadsheet for a keyword to help you in a jam. Just be sure to back the file up often so you don't lose any changes.
When you're writing for a client and you come up with a gem, add it to your notebook. You can even make a note on where you've used the words in projects you've worked on.
That way, you can verify you're not being repetitive for a particular client. If you're working on multiple projects for a client or you've been working with the client for a relatively long time, you can double check to make sure you're keeping your copy fresh.
If you're a budding copywriter and don't know where to begin or you're simply out of great buzz words, phrases, etc., start collecting the junk mail you receive. Occasionally go through it to pull out the key buzz words, phrases, lead-ins and transitions that come your way.
Also keep an eye on print ads in your favorite magazines, watch TV commercials, listen to radio ads and pay attention to the other materials you run across in your day to day life. With national ads, you're exposed to ads that copywriters have created for national clients.
This gives you the opportunity to study your peers and see what forms of copywriting they're using. Copy on this level goes through a lot of red tape so you're able to see the final product and maybe use a few buzz words, phrases and transitions for yourself.
Whether you create a notebook or a file on your computer, leave yourself plenty of room between the sections to grow. This will be an ongoing project you'll continue so you can add those golden nuggets of copy you can use throughout your copywriting career.