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Copywriting Clinic - Car Dealership TV Commercial

By Apryl Duncan, About.com

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Missed Opportunity

A huge opportunity is missed throughout this commercial by not showing a single car. Instead of a graphic over this entire copy block, even some simple shots of the dealer's lot would have helped illustrate what the script is promising:

[Client Name] offers the region a huge selection of new vehicles and certified used vehicles.

Without the video there, it's just a basic call to action over a graphic that doesn't say as much as real video would have.

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