You may have a SUBHEAD you want to include. Type SUBHEAD: and hit ENTER.
Subheads are not always used and they're not always necessary. These are mini-versions of your headline.
Subheads come in real handy when you're writing a brochure because your headline invites readers into the brochure (example: Rid Your Home of Unwanted Pests!) and then subheads call out each individual section (such as Company Info, Experience, Consultation, etc.).
Headlines are usually in a bigger font size than subheads too. Headlines get top billing, so-to-speak.
Generally, your headline stands alone better in a print ad than offering up a subhead underneath.