Copywriting Exercise:
Copywriting exercises help you become a better copywriter, no matter what your advertising experience level. This copywriting exercise helps you write a city's tourism brochure.
The content in this copywriting exercise is fictional. Any resemblance to actual products, scenarios, people or companies is a coincidence.
Advertising Material:
A tri-fold brochure
Resources for Writing Brochures:
• 5 Essentials for Planning an Effective Brochure
• Creating a Powerful Brochure
• Five Types of Brochures
Product:
Small town in Iowa
Client Name:
Dagmar City
Tagline:
Big Fun in a Small Town
Target Audience:
Families looking for an affordable vacation or weekend getaway.
Ad's Focus:
Local attractions, lodging, restaurants and nature are the highlight of the town. Getting people to visit for the annual Wild Rose Festival brings in half of the city's revenue each year.
Special Promotions:
Visit the Dagmar City Tourism Bureau and receive a coupon book worth $200 off at local attractions, entertainment venues and restaurants.
Challenge:
The Dagmar City Tourism Bureau realizes people are not going to specifically book a week-long vacation in this tiny town from outside of the state. The goal is to attract Iowa residents for smaller, more affordable vacations. The secondary goal is to attract people who may be visiting the bigger cities in Iowa and they're looking for something to do for a day or two while they're in the state.
Additional Information:
• The brochure will be placed in hotels in larger Iowa cities and the tourism bureaus of those cities.
• The state flower is the wild rose. Dagmar City is known in the state for its annual Wild Rose Festival in mid-July.
• The festival features hot air balloon rides, musical performances, guided walking tours, fireworks, a petting zoo and arts and crafts from local residents.
• Battlehill Golf Course is a public course featuring 18 holes on 200 acres.
• Lively Place is an outlet mall with 53 brand name shops.
• Waterlogged is a water park for the whole family with over 90 acres of water rides, a splash pool for young children and a wave pool.
• Free live entertainment in Dagmar City Square during the summer
months.
• Four Corners, next to Dagmar City Square, is the hub of family dining with seafood, burgers, home-cooking and buffet restaurants starting on four corners of an intersection and stretching two blocks.
• Dagmar City is located between Des Moines and Sioux City.
This information is provided to help you write the advertising material. You can use or not use all of these points at your own discretion.
