Copywriting Exercise - Video Production Company's Website

Copywriting exercises help you become a better copywriter, no matter what your advertising experience level. This copywriting exercise helps you write a video production company's website.

The content in this copywriting exercise is fictional. Any resemblance to actual products, scenarios, people or companies is a coincidence.

Website

Resources for Writing Websites:

• Using Your Website to Advertise Your Business

• Increase Traffic to Your Corporate Blog

• Black Hat SEO

Video production company

411 Studios

The company does not currently have a tagline.

Companies requiring a professional camera crew and equipment to shoot commercials, music videos, documentaries or sporting events.

The website should be a portal to advertise the company's services, the professional equipment they use, editing equipment and motivate the potential client to contact 411 Studios for more information.

None

411 Studios is a new business but its two owners have more than 45 years of combined experience working as professional cameramen for major news networks in New York and Los Angeles.

• The website will be promoted on the company vehicles, in TV and radio commercials and in print.

• The client wants an easy to navigate website with basic information. Each client's needs will vary so no pricing will be offered on the site.

• The client wants a simple, small website with just a few pages:

1. The home page will introduce the company and its services.
2. A film page will discuss the company's various experience with music videos, documentaries and commercial shoots with pictures.
3. A video page will describe the company's services using pictures and detailing the type of equipment used.
4. An about page will detail the experience of the owners and the crew.
5. A contact page with a call to action along with the mailing address, telephone number, E-mail address and the page will also feature a contact form.

• 411 Studios has won 22 awards for its video and editing work.

• The company uses Sony Betacam SP and Panasonic DVC Pro cameras.

• 411 Studios has various pictures of the crew on-location shooting commercials, sporting events, Sunday worship services, music videos and a documentary.

• Pics of the crew editing video from the 411 Studios home office are also available.

• The company has a satellite truck for uplinking and downlinking at any location. This is mainly used for broadcasting sporting events live but 411 Studios has also worked with TV stations to provide live services for the news crews.

• 411 Studios uses an Avid non linear editor with 3-D digital effects. A grass valley switcher is used for linear editing.

• Graphics software used is Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Macromedia Director and Apple DVD Studio Pro.

• Jay Penningworth and Tyler Callivere are the co-owners. Penningworth was a videographer for ABC in New York for 19 years. Callievere was a videographer for CBS in Los Angeles for 28 years.

• The co-owners have shot everything from presidential inaugurations to live broadcasts of baseball games.

• Every person on the crew has at least 5 years experience in video production.

• High-tech equipment includes 8 cameras, door way dolly and 25 foot jib with Dutch head that allow for movie studio quality shoots.

• A studio is also available for in-house shoots. The studio also has a chroma key wall (blue screen).

• The company has shot more than 30 music videos, 16 documentaries and is the exclusive video production company for every home game of the Trawlers minor league baseball team.