Copywriting Exercise:
Copywriting exercises help you become a better copywriter, no matter what your advertising experience level. This copywriting exercise helps you write a toothpaste print ad.
The content in this copywriting exercise is fictional. Any resemblance to actual products, scenarios, people or companies is a coincidence.
Advertising Material:
One full-page print ad
Resources for Writing Print Ads:
• How to Write Print Ads
• Writing Headlines for Print Ads
• Using Subheads in Print Ads
Product:
Whitening toothpaste
Company Name:
SNOW
Tagline:
The company wants you to
develop a tagline.
Target Audience:
Adult men
Ad's Focus:
This is not a new product launch but its intended audience is new to SNOW's marketing strategy. This print ad is the very first to launch the new ad campaign.
Special Promotions:
Results in 7-days guaranteed or your money back.
Challenge:
The company has had great success marketing SNOW to women. A majority of SNOW's advertising budget will be moved to market SNOW specifically to men. SNOW execs feel there's a huge gap in the whitening toothpaste market when it comes to advertising the product to men.
Additional Information:
• This print ad will appear in Esquire, GQ, Men's Health, Men's Journal and Sports Illustrated.
• The cost of the product is $22 for a 4.5-ounce tube or $14 for a 2.5 ounce tube.
• Due to the product's price, most of SNOW's customers are professionals.
• American Dental Association (ADA) approved.
• SNOW removes all stains caused by coffee, tea and tobacco.
• Regular use of SNOW protects teeth from future stains.
• Safe enough for daily use.
• No harsh abrasives or chemicals that cause irritation.
• A clinical study shows SNOW whitens teeth 224-percent more effectively than the leading brands of whitening toothpaste.
• Order by phone or on the website
This information is provided to help you write the advertising material. You can use or not use all of these points at your own discretion.
