You probably keep pretty close tabs on your ad spending dollars. So just when should you spend a few bucks to get in on the advertising game?
Now's the time.
While ad spending is on the rise, newspapers are suffering from a decrease in ad dollars. The Newspaper Association of America expects a 5% to 6% decrease in spending for the year.
That means big savings for you. More room for negotiation. And the power to increase your sales through newspaper ads.
But before you enter the newspaper ad game, there are certain drawbacks you should be aware of. Evaluate the following positive and negative factors to weigh your newspaper advertising decision.