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Offline Advertising for Your Online Presence

Online Sales Through Print

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Generate traffic. Produce sales. Increase profits.

Those words are gold to every business with a Web site. But an overwhelming majority of entrepreneurs don't ever reach their goals of gold.

This is mainly because there seems to be an unwritten code of Web advertising. It states you can only be successful on the Internet if you are using online advertising methods like search engines, banner ads and buying online ad space. True, this should be a factor in any company's marketing efforts but there's an old rule of advertising you should consider... offline.

Flip through any publication. From Yellow Pages to college newspapers, these days an advertisement almost looks bare and incomplete without a Web address. These ads are designed to peak your interest. By going to the Web site, a potential customer should find complete details on the product and order information.

There are three offline advertising mediums worth investing in to drive people to your site. Print, television and radio ads are fairly inexpensive and have the power to promote your dot com presence effectively.

Print
This category includes everything imaginable: weekly shoppers, classified ads, flyers, Yellow Pages, magazine ads, newsletters, local TV guides, coupons, billboards, hanging ads on doorknobs, company letterhead, even business cards. If there's paper involved, there's plenty of opportunity to advertise your Web site.

No matter which method you choose, there are certain guidelines you can follow to turn your potential customers into online consumers. Offer special incentives for visiting your site. More information, discount coupons, blowout prices and online ordering are a good start. Just make your customers feel like they will actually gain something from checking out your Web site.

People are more likely to logon to the Internet than they are to call you or request info by mail. So make your Web site URL stand out in a large font style. Most advertisers bury their URL in tiny print, making it practically impossible to read. While your telephone number, address and company name are all important, your URL should get equal consideration if not a bigger type size.

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