Radio
A 30- or 60-second radio spot is quite a bargain. Rates vary depending on your area's population. Even still, you can negotiate a cheaper price and receive a better rate if you buy a bulk amount of commercials.
One of the many advantages of radio is that you can target your audience. Specific age groups and lifestyles are all defined by the station's format. Ratings also help determine this information and can help you choose the best station and time slot for your company's commercial.
The key components of your radio commercial include your name, address, telephone number and selling message. But be sure to ask listeners to visit your site. Repeat your URL at least twice and, again, tell them what they'll gain by visiting.
Television
Get ready to shatter the myths about television commercials. You don't have to be a major corporation or have tons of disposable ad dollars to hit the airwaves.
Buying airtime on your local television station is actually very affordable. But for an even lower rate, check the cable TV companies in your area. Airtime is significantly lower than broadcast television ad rates.
You also have the added benefit of reaching a specific target audience. If you sell sporting goods, your ad can run on SportsSouth and ESPN for the best possible prospects. Your cable operator can even gear the commercials to a zip code or local community.
Infomercials aren't too far behind commercials as a low-cost, traffic-building tool. Even a 15-minute infomercial can explain your products/services and promote your Web site at the same time.
Just like with print, make sure your URL is prominently displayed in your commercial and/or infomercial. Keep in mind, not everybody has a big screen TV at home and this can make a huge difference to a potential customer with a 19" screen.
New technology forces us to adapt to new advertising means. But sometimes old school techniques are overlooked when, in fact, they can actually help propel business into the money-making wave of the future.