Creating Ads

Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.

When people first get into advertising, especially on the creative side, they find it easier to simply come out and say what they think the product or service is all about. Being direct, it seems, is the best way to get to the consumer. But this is not how good advertising works. To be successful, don't say it...prove it.

"Just one more thing" is the famous line we all know Lt. Columbo says. But he's actually one of the best creative thinkers ever to grace the airwaves, and the way he solves problems could help you make much better ads. Are you ready for the Columbo how-to guide?

There's nothing as frustrating as writer's block, or staring at a blank page. But there are ways to sharpen the mind instead of admitting defeat. Try one of these 10 exercises the next time you feel stuck in a rut, or just want to sharpen your mind.

Radio, when done correctly, is a fabulous advertising medium that can truly capture the imagination, build a brand and lead to a sale. Learn the seven tips for radio advertising success.

Advertising agencies do some very creative, funny and sometimes outlandish work. But where does it all come from? Well, in the best agencies, everyone's involved, but it's always the creative department that's at the core of the work. Think you could be part of one?

The six rules you need to know to create effective billboard ads

You didn't really want your ad campaign to be effective did you? Turn your ad campaign into a disaster by making these ten mistakes.

Why it's easier to change customer behavior than customer beliefs.

Morning person. Night owl. Creative levels peak at different times of the day. Use these five fundamentals to get the brightest ideas out of your employees.

Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.