Advertising Through Customer Invoices
Are you using your invoices to advertise your business to customers? If not, you're missing out on a key opportunity to reach targeted prospects.
Writing Subheads for Direct Mail
How well you're writing subheads for direct mail will help determine how successful your sales letter is to the campaign. Apply these techniques to your sales letter to write subheads that make your customers act now.
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
Direct Mail's Deadly Sins
How much junk mail do you receive each day? Do you read it? Toss it? Now put yourself in the shoes of your direct mail recipients. Avoid direct mail mistakes or your materials will end up in the trash too.
Your Direct Mail Campaign Schedule
Plan out your mailing schedule to get your direct mail campaign noticed, not trashed.
Your Email Ad Campaign Vs. Spamming
How can you send bulk Email responsibly? How can your Email ad campaign be spam free? Get answers to these questions and more in this complete FAQ.
Direct Email List Source
This site offers thousands of opt-in voluntary email advertising lists you can "rent." You won't have to worry about spamming here!
Get the latest direct marketing news from the publishers of Direct Marketing Magazine. You can also sign up for free daily news updates.
National Mail Order Association
NMOA is a place for professionals in the mail order business to come together. Be sure to sign up for their free newsletter to stay up on the latest mail order and direct marketing news.