Ethics in Advertising and Public Relations
Ever watch a commercial and say, "How did they get away with that?" Or maybe you push the envelope yourself. Advertising ethics are governed by a written set of codes and laws. These resources include advertising codes, laws and ethics.
Advertising Law and Ethics
Explanations on deception, unfairness and subliminal appeals in advertising are covered here.
Explanations on deception, unfairness and subliminal appeals in advertising are covered here.
Attorney Advertising on the Internet
Lawyers have a unique code of advertising to follow. This site offers several articles ranging from Internet legalities to ethical violations.
Lawyers have a unique code of advertising to follow. This site offers several articles ranging from Internet legalities to ethical violations.
Center for Study of Ethics
An excellent source for everything ethics! Index of codes, how to use them and a database of articles, books and cases.
An excellent source for everything ethics! Index of codes, how to use them and a database of articles, books and cases.
Ethical List Practices
The Direct Marketing Association's guidelines for using mailing lists detail ethical practices from privacy to payment.
The Direct Marketing Association's guidelines for using mailing lists detail ethical practices from privacy to payment.
ICC's Code of Ethics
The International Chamber of Commerce outlines the worldwide code of ethics online advertisers and marketers should use.
The International Chamber of Commerce outlines the worldwide code of ethics online advertisers and marketers should use.
Industry Standard Archives
The Industry Standard Archives covers news for managers, e-business and technology professionals. Issues cover important news advertisers can use for their own business.
The Industry Standard Archives covers news for managers, e-business and technology professionals. Issues cover important news advertisers can use for their own business.
Marketing to Children
This instructional segment combines video and graphics with sound to explain the laws and ethics behind marketing to children. Also, a special section on using Internet advertising to target children.
This instructional segment combines video and graphics with sound to explain the laws and ethics behind marketing to children. Also, a special section on using Internet advertising to target children.
Sweepstakes
This is an audio and video enhanced site that details the ethical standards of sweepstakes. You'll also learn about new federal laws concerning sweepstakes as a promotional tool.
This is an audio and video enhanced site that details the ethical standards of sweepstakes. You'll also learn about new federal laws concerning sweepstakes as a promotional tool.