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Ethics in Advertising and Public Relations
Ever watch a commercial and say, "How did they get away with that?" Or maybe you push the envelope yourself. Advertising ethics are governed by a written set of codes and laws. These resources include advertising codes, laws and ethics.
Attorney Advertising on the Internet
Lawyers have a unique code of advertising to follow. This site offers several articles ranging from Internet legalities to ethical violations.
Understand Bait-And-Switch Advertising
You may have heard the phrase “bait-and-switch” many times in your career. It’s something consumers throw out there often, and most of the time they really don’t understand the true ramifications of bait-and-switch advertising. The practice is illegal and carries stiff penalties. But quite often, the consumer confuses this practice with...
Center for Study of Ethics
An excellent source for everything ethics! Index of codes, how to use them and a database of articles, books and cases.
Ethical List Practices
The Direct Marketing Association's guidelines for using mailing lists detail ethical practices from privacy to payment.
ICC's Code of Ethics
The International Chamber of Commerce outlines the worldwide code of ethics online advertisers and marketers should use.
Industry Standard Archives
The Industry Standard Archives covers news for managers, e-business and technology professionals. Issues cover important news advertisers can use for their own business.