Ethics in Advertising and Public Relations
Ever watch a commercial and say, "How did they get away with that?" Or maybe you push the envelope yourself. Advertising ethics are governed by a written set of codes and laws. These resources include advertising codes, laws and ethics.
Explanations on deception, unfairness and subliminal appeals in advertising are covered here.
Lawyers have a unique code of advertising to follow. This site offers several articles ranging from Internet legalities to ethical violations.
An excellent source for everything ethics! Index of codes, how to use them and a database of articles, books and cases.
The Direct Marketing Association's guidelines for using mailing lists detail ethical practices from privacy to payment.
The International Chamber of Commerce outlines the worldwide code of ethics online advertisers and marketers should use.
The Industry Standard Archives covers news for managers, e-business and technology professionals. Issues cover important news advertisers can use for their own business.
This instructional segment combines video and graphics with sound to explain the laws and ethics behind marketing to children. Also, a special section on using Internet advertising to target children.
This is an audio and video enhanced site that details the ethical standards of sweepstakes. You'll also learn about new federal laws concerning sweepstakes as a promotional tool.
