Tips for Businesses
Handling your company's advertising or public relations? Each of these tips helps you manage every aspect of your own advertising or PR campaign.
Use the Yellow Pages to Advertise
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create an effective yellow pages ad.
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create an effective yellow pages ad.
Avoid the High Costs of Advertising
Low-cost alternatives to high-cost advertising are a great way to generate exposure for your company and its products/services.
Low-cost alternatives to high-cost advertising are a great way to generate exposure for your company and its products/services.
Write Your Marketing Plan
Sure, you know all there is to know about your company. Why write a marketing plan then?
Sure, you know all there is to know about your company. Why write a marketing plan then?
Run Your Own Ad Campaign
Many business owners want to be in charge of their own ad campaign. Find out how you can run your own ad campaign successfully.
Many business owners want to be in charge of their own ad campaign. Find out how you can run your own ad campaign successfully.
Reach Your Customers Through Newsletters
Creating a newsletter for your company is an easy and effective way to reach your customers regularly.
Creating a newsletter for your company is an easy and effective way to reach your customers regularly.
Publicity is a Year-Round Event
Planning your company's publicity isn't a one-time project or even a project-by-project event. There are four seasons of publicity and each one needs your attention well in advance to gain maximum exposure.
Planning your company's publicity isn't a one-time project or even a project-by-project event. There are four seasons of publicity and each one needs your attention well in advance to gain maximum exposure.
Get Customers in the Door
You can't make the sale if you don't have the customers. Find out the five keys to getting them in the door, no matter what type of business you run.
You can't make the sale if you don't have the customers. Find out the five keys to getting them in the door, no matter what type of business you run.
Publicity Stunts Can Go Wrong
Publicity stunts can go wrong and cost you future business with customers. Before you take the plunge into planning and executing a publicity stunt, learn all there is to know -- both the good and the bad.
Publicity stunts can go wrong and cost you future business with customers. Before you take the plunge into planning and executing a publicity stunt, learn all there is to know -- both the good and the bad.
Create an Email Ad Campaign, Not a Spam Campaign
Don't create a spam campaign and turn your potential customers off of your company immediately. Create an effective Email campaign by avoiding the spam route.
Don't create a spam campaign and turn your potential customers off of your company immediately. Create an effective Email campaign by avoiding the spam route.
Advertising or Public Relations?
Two very different career paths often confused as being the same things. Which career suits you best?
Two very different career paths often confused as being the same things. Which career suits you best?
Make Your Advertising Personal
Every ad campaign needs that personal touch to be effective. Otherwise, your message gets lost and so does your hard work.
Every ad campaign needs that personal touch to be effective. Otherwise, your message gets lost and so does your hard work.
Use Your Blog for PR Exposure
Blogs are an excellent and free way to give your company exposure. Just be sure you know how to handle your business blog to give it and your company success...not failure.
Blogs are an excellent and free way to give your company exposure. Just be sure you know how to handle your business blog to give it and your company success...not failure.
Know Your Brochure's Purpose
Know your brochure's function before you create it to make it an effective sales tool.
Know your brochure's function before you create it to make it an effective sales tool.
Don't Forget Your Contacts During the Holidays
Don't forget your clients during the holiday season. Use these five gift ideas to show your appreciation.
Don't forget your clients during the holiday season. Use these five gift ideas to show your appreciation.
Keep Your Materials Consistent
Keeping your advertising materials consistent helps you develop an identity with your customers.
Keeping your advertising materials consistent helps you develop an identity with your customers.
Know Which Advertising Mediums to Pursue
Reaching your target audience and pursuing the right ad medium for your company and its products is crucial to your campaign's success.
Reaching your target audience and pursuing the right ad medium for your company and its products is crucial to your campaign's success.
Your Email Ad Campaign
Send your bulk Email ad campaign responsibly using these four rules.
Send your bulk Email ad campaign responsibly using these four rules.
Your Direct Mail Campaign Schedule
Plan out your mailing schedule to get your direct mail campaign noticed, not trashed.
Plan out your mailing schedule to get your direct mail campaign noticed, not trashed.
Yellow Pages Advertising
What would you do if your yellow pages listing was left out of the year's phone book by accident?
What would you do if your yellow pages listing was left out of the year's phone book by accident?
Benefits of TV Advertising
Television commercials are affordable and can help you grow your business.
Television commercials are affordable and can help you grow your business.
Know What Your Customers Want
Use surveys to get customer feedback and increase sales.
Use surveys to get customer feedback and increase sales.
Avoid Flashing Banners
You want to get your customers' attention. Not annoy them. See what you need to create a great banner ad campaign.
You want to get your customers' attention. Not annoy them. See what you need to create a great banner ad campaign.
A Call to Action is Key
No matter what you're trying to sell, your ad dollars won't get very far if you're missing the call to action.
No matter what you're trying to sell, your ad dollars won't get very far if you're missing the call to action.
Candy Jars
Popular, effective and a low cost method, candy jars are a great way to promote your company.
Popular, effective and a low cost method, candy jars are a great way to promote your company.
Check for Specials on Banner Ads
Know exactly what you're getting before you buy. Get a good deal on banner ads that's right for your budget and your terms.
Know exactly what you're getting before you buy. Get a good deal on banner ads that's right for your budget and your terms.
Create a Marketing Plan
Is all you need to start a business a desk, chair and an idea? Many businesses fail without an important piece of your business known as the marketing plan.
Is all you need to start a business a desk, chair and an idea? Many businesses fail without an important piece of your business known as the marketing plan.
Focus on Search Engine Rankings
If no one's visiting your Web site, it won't do your business any good. Find out what it takes to get your Web site noticed on the search engines.
If no one's visiting your Web site, it won't do your business any good. Find out what it takes to get your Web site noticed on the search engines.
Get Those Impulse Buys
With 66 percent of purchase decisions made while the customer is in the store, you need to grab those impulse buys while you can.
With 66 percent of purchase decisions made while the customer is in the store, you need to grab those impulse buys while you can.
Headlines
Create strong headlines to grab the customer's attention without letting go.
Create strong headlines to grab the customer's attention without letting go.
Hiring Freelancers - The Process
How do you hire a freelance copywriter or graphic designer? If you know what to look for in a freelancer and how to hire one, you'll be able to make the right decision for your company.
How do you hire a freelance copywriter or graphic designer? If you know what to look for in a freelancer and how to hire one, you'll be able to make the right decision for your company.
Hiring Freelancers - The Purpose
When do you need a copywriter and why? Learn what to expect out of a freelancer before you hire them to do the job.
When do you need a copywriter and why? Learn what to expect out of a freelancer before you hire them to do the job.
Know the Difference Between Advertising and PR
Even some industry pros don't know the difference between advertising and public relations. But you have to know the difference to make your hard work pay off.
Even some industry pros don't know the difference between advertising and public relations. But you have to know the difference to make your hard work pay off.
Know When You're Most Creative
If you're handling your own advertising, you have to know when you're at your best creatively. Use these tips to get the most out of your creative efforts.
If you're handling your own advertising, you have to know when you're at your best creatively. Use these tips to get the most out of your creative efforts.
Know Your Advertising Ethics
Before you advertise your products/services, make sure you're not stepping over the lines of ethical advertising.
Before you advertise your products/services, make sure you're not stepping over the lines of ethical advertising.
Learn by Dissecting
If you're planning to write your own advertising materials, the best way to learn how is by dissection.
If you're planning to write your own advertising materials, the best way to learn how is by dissection.
Link Exchanges
Reach a whole new customer base. Find out how link exchanges can help.
Reach a whole new customer base. Find out how link exchanges can help.
Make it Newsworthy
You want the exposure but how do you get it? Learn what's newsworthy and increase your chances of picking up free exposure.
You want the exposure but how do you get it? Learn what's newsworthy and increase your chances of picking up free exposure.
Office Brainstorming
Brainstorming sessions are supposed to be productive. Know how you can get the most out of everyone's creativity.
Brainstorming sessions are supposed to be productive. Know how you can get the most out of everyone's creativity.
Plan for Spring and Summer Promotions
Around the holidays people often take a break, at least mentally, from planning spring and summer promotions. But there's no better time to get started so you'll be better prepared.
Around the holidays people often take a break, at least mentally, from planning spring and summer promotions. But there's no better time to get started so you'll be better prepared.
Promos for Golfers
Golf is popular and it's a powerful vehicle for you to promote your own company, even if your product/service isn't related to the game.
Golf is popular and it's a powerful vehicle for you to promote your own company, even if your product/service isn't related to the game.
Publishing E-Books
You're an expert in your field. Attract new customers and share your knowledge through E-books.
You're an expert in your field. Attract new customers and share your knowledge through E-books.
Putting the You in Advertising
Are you talking to your customers or at them? Put the "you" in your advertising materials to make your advertising more personal.
Are you talking to your customers or at them? Put the "you" in your advertising materials to make your advertising more personal.
Ready for PR?
Find out what a public relations pro or firm can do for you and what their purpose is.
Find out what a public relations pro or firm can do for you and what their purpose is.
Start a Newsletter
Keep your company on your customers' minds. A newsletter is an easy to produce tool to reaching your customers and getting repeat business.
Keep your company on your customers' minds. A newsletter is an easy to produce tool to reaching your customers and getting repeat business.
Starting Your Own Advertising Agency
Can you do it? Of course you can. These tools will help you get started.
Can you do it? Of course you can. These tools will help you get started.
Stop Putting Off Your Newsletter
Now's the time to kick your newsletter into high gear. Stop putting off your newsletter and get in touch with your customers.
Now's the time to kick your newsletter into high gear. Stop putting off your newsletter and get in touch with your customers.
Study Current Ads
Want to create your own ads but aren't sure where to start? Study current ads to see what works and what doesn't.
Want to create your own ads but aren't sure where to start? Study current ads to see what works and what doesn't.
Target Your Audience
Who's buying your product or service? Your long-term success hinges on targeting your audience and knowing who they are.
Who's buying your product or service? Your long-term success hinges on targeting your audience and knowing who they are.