Tips for Your Career
Interviewing tips, internships, salaries, advertising schools and so much more. A new tip every week helps you with your advertising or public relations career.
Use Your Five Senses in Copywriting
Your copywriting becomes so much more powerful when you incorporate your five senses in every ad.
Your copywriting becomes so much more powerful when you incorporate your five senses in every ad.
Spec Ads Show Off Your Talent
Like writing advertising materials? Those ad materials you're writing in your free time could get you a job.
Like writing advertising materials? Those ad materials you're writing in your free time could get you a job.
Freelancers Must Have Contracts
No matter how simple you think a project may be, you and the client need to enter into a contract. It helps protect you both and is a very easy document to create.
No matter how simple you think a project may be, you and the client need to enter into a contract. It helps protect you both and is a very easy document to create.
Is an Advertising Career All You Think It Is?
Is a career in advertising everything it's cracked up to be? The myths that surround advertising often cloud the truth behind the career path.
Is a career in advertising everything it's cracked up to be? The myths that surround advertising often cloud the truth behind the career path.
Setting Your Freelance Rates
One of the toughest decisions you have to make as a freelancer is also one of the most important. Setting your freelance rates depends on a number of factors.
One of the toughest decisions you have to make as a freelancer is also one of the most important. Setting your freelance rates depends on a number of factors.
Your Portfolio is Your Calling Card
Even if you have zero experience in the field, you need a portfolio. It's vital to getting you the job you want.
Even if you have zero experience in the field, you need a portfolio. It's vital to getting you the job you want.
Don't Slow Down During the Holidays
It's easy to get wrapped up in holiday cheer but companies may need your services now more than ever.
It's easy to get wrapped up in holiday cheer but companies may need your services now more than ever.
Watch Your Mouth or You Might Not Get the Promotion
A new survey shows women can be passed up for promotion if they don't watch their mouth. Don't let a foul mouth slip now cost you later.
A new survey shows women can be passed up for promotion if they don't watch their mouth. Don't let a foul mouth slip now cost you later.
Passionate About PR
You'll constantly be looking for news as a PR pro. Will you be enthusiastic as part of the company's PR machine or will you be bored?
You'll constantly be looking for news as a PR pro. Will you be enthusiastic as part of the company's PR machine or will you be bored?
A PR Job You Can Live With
What role will you take in your PR job? Know what to look for in a company before you take the job.
What role will you take in your PR job? Know what to look for in a company before you take the job.
Writing Catalog Copy
What's the best way to write effective catalog copy? A list of DOs and DON'Ts to get you started.
What's the best way to write effective catalog copy? A list of DOs and DON'Ts to get you started.
Advertising is Not Always a Glamorous Profession
It looks like fun on TV so why wouldn't you want to head down the advertising career path? Just be sure you know the common myths floating around about working in the field first.
It looks like fun on TV so why wouldn't you want to head down the advertising career path? Just be sure you know the common myths floating around about working in the field first.
Negotiations
You want to get a fair deal when it's time to talk money but you don't want to lose the project or job because you threw out a number that was too high. And, of course, you don't want to sell yourself short by giving a number that's way too low.
You want to get a fair deal when it's time to talk money but you don't want to lose the project or job because you threw out a number that was too high. And, of course, you don't want to sell yourself short by giving a number that's way too low.
Networking Through Advertising Clubs
Making contacts is crucial in the advertising industry, no matter what your experience in the business.
Making contacts is crucial in the advertising industry, no matter what your experience in the business.
What's a SPEC AD?
Not sure what it is or why you need it? Get the answer now.
Not sure what it is or why you need it? Get the answer now.
How Much Should I Charge?
Don't let the most common question in freelancing haunt you too.
Don't let the most common question in freelancing haunt you too.
The Copywriter and the SPEC Ad
Just how does a budding copywriter arrange a SPEC ad? Get the answer and put your portfolio together right.
Just how does a budding copywriter arrange a SPEC ad? Get the answer and put your portfolio together right.
Changing Careers
Many people don't start out with the dream of working in advertising. So just how can you change careers successfully?
Many people don't start out with the dream of working in advertising. So just how can you change careers successfully?
Know the Difference Between Advertising and PR
Before you start interviewing for jobs in the industry, you have to know the difference between advertising and PR. Check to make sure you're on the right track.
Before you start interviewing for jobs in the industry, you have to know the difference between advertising and PR. Check to make sure you're on the right track.
Freelancers Network at Business Expos
Drum up business, network and land clients all in one place.
Drum up business, network and land clients all in one place.
Account Executives
Learn what an Account Executive in advertising is and their many job duties.
Learn what an Account Executive in advertising is and their many job duties.
Ad Agency Interviews
You've landed the interview. Now what? This tip prepares you for the interview chair.
You've landed the interview. Now what? This tip prepares you for the interview chair.
Advertising Schools
Do you need to go to school to begin a career in advertising? This tip has the answer.
Do you need to go to school to begin a career in advertising? This tip has the answer.
A Call to Action is Key
Don't let the materials you create get lost in the advertising shuffle because they're missing the main ingredient of a successful advertisement.
Don't let the materials you create get lost in the advertising shuffle because they're missing the main ingredient of a successful advertisement.
A Copywriter's Salary
Find out what a copywriter can expect to make working in the advertising industry.
Find out what a copywriter can expect to make working in the advertising industry.
Customize Your Résumé
You want the job. But can you get it? Tailor your résumé to show your strengths according to the job's description.
You want the job. But can you get it? Tailor your résumé to show your strengths according to the job's description.
Don't Cold Call
You want to make a good impression not irritate a potential client or employer. Cold calling won't win you any friends.
You want to make a good impression not irritate a potential client or employer. Cold calling won't win you any friends.
DVD Résumés
Make your résumé stand out frpm the pile of paper covering an employer or client's desk.
Make your résumé stand out frpm the pile of paper covering an employer or client's desk.
Headlines
Grab the customer's attention from the start and never let go. Write effective headlines and your ad's success chances go up dramatically.
Grab the customer's attention from the start and never let go. Write effective headlines and your ad's success chances go up dramatically.
Hiring Freelancers - The Process
If you freelance, you'll be going through this process. Find out what business owners are looking for when they seek out a freelancer.
If you freelance, you'll be going through this process. Find out what business owners are looking for when they seek out a freelancer.
Hiring Freelancers - The Purpose
This tip is designed for your potential client but it can help you know what to expect when you're seeking out new clients.
This tip is designed for your potential client but it can help you know what to expect when you're seeking out new clients.
Intern
If you don't get paid then why bother? Because an internship could be your key to an agency's door.
If you don't get paid then why bother? Because an internship could be your key to an agency's door.
Know the Difference Between Advertising and PR
If you don't know the difference between advertising and public relations, never fear. You're not the only one. Some industry pros don't know what the difference is but they are two completely different entities.
If you don't know the difference between advertising and public relations, never fear. You're not the only one. Some industry pros don't know what the difference is but they are two completely different entities.
Know When You're Most Creative
No matter what your job in advertising, you have to know when you're most creative. This tip is especially helpful to freelancers in the industry.
No matter what your job in advertising, you have to know when you're most creative. This tip is especially helpful to freelancers in the industry.
Know Your Advertising Ethics
If you don't know your advertising ethics, you may cross the line and not even know it.
If you don't know your advertising ethics, you may cross the line and not even know it.
Learn by Dissecting
If you really want to learn how to create effective advertising materials, get out your scalpel and dissect them.
If you really want to learn how to create effective advertising materials, get out your scalpel and dissect them.
Leave on a Positive Note
You never know when you'll need that reference. Leave on a positive note and don't burn those bridges.
You never know when you'll need that reference. Leave on a positive note and don't burn those bridges.
Negotiating Pay
How much are you worth? Use these tips beforehand to give you the edge in pay negotiations.
How much are you worth? Use these tips beforehand to give you the edge in pay negotiations.
No-Compete Clauses
Heading across the street to work for a competitor? Make sure you're not trapped in a no-compete.
Heading across the street to work for a competitor? Make sure you're not trapped in a no-compete.
Publishing E-Books
Strengthen your credibility in the industry by publishing E-books. For freelancers, this is a great way to show your expertise and gain new clients at the same time.
Strengthen your credibility in the industry by publishing E-books. For freelancers, this is a great way to show your expertise and gain new clients at the same time.
Putting the You in Advertising
Does your copy speak to the customer or at them? Make your advertising personal and put the customer first.
Does your copy speak to the customer or at them? Make your advertising personal and put the customer first.
Realistic Goals
Anyone can create great ads, right? It's a common misconception that's killed many budding advertising careers.
Anyone can create great ads, right? It's a common misconception that's killed many budding advertising careers.
SPEC Ads When You Have No Clips
Can't get a job without clips and can't get clips without a job. Speculation is the answer.
Can't get a job without clips and can't get clips without a job. Speculation is the answer.
Study Current Ads
Get your hands on current advertising materials to find out what works and what doesn't.
Get your hands on current advertising materials to find out what works and what doesn't.