The Bottom Line
One of the best books you can get for your advertising career is Words That Sell. Whether you're a small business owner or a new copywriter, this guide is a handy reference that can help you write tight and sell those products.
Pros
- Full of copy primers to help you tailor your project
- Categorized by idea and feeling for easy reference
- Excellent source for headlines, closers and persuasive copy
Cons
- You must have a grasp of the copywriting craft to get the most out of this book
- Not many tips on copywriting
Description
- Paperback, 136 Pages
- McGraw Hill, ISBN 0809247992
- Published April 1987
Guide Review - Words That Sell
Killer CopyDon't let the publishing date fool you. This book is a timeless collection of key phrases, buzz words and transitions. If you have a general idea of the emotion you want to convey or you need a powerful closer to cinch the deal, this is the book for you. While it's a great reference for your copy, it won't offer guidance to gain clients or show you how to write specific projects like other copywriting books do. But that's what makes it unique. Words That Sell is a compilation of persuasive advertising copy used in a variety of projects over the years.