Ad Industry Buzz

Riding on the critical success of Mad Men, AMC have mixed up the ever-popular reality TV genre with the gritty world of advertising. In this case, the advertising pitch in a show called “The Pitch.” Every week, two agencies will compete against each other for a big piece of business. And in this pilot episode, Subway was the fatted calf. The two...

The growing popularity of crowdsourcing in advertising, and its impact on the industry.

The lens of reality TV is focusing on advertising in a new AMC show called “The Pitch.” And although all involved say the connection to Mad Men is purely a coincidence, it seems like a smart move on AMCs part to capitalize on the success and intrigue of advertising. But will it work?

You may have noticed those small, checkered boxes gracing magazines, posters, billboards and even product packaging these days. They are called QR codes (the QR stands for Quick Response) and they're a type of barcode that allows someone with a mobile device to scan it, and be directed to a website or some other form of data. But where did QR...