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OPINION: Let’s Talk About Randi Zuckerberg

The Uproar About Her “Privacy Invasion” Needs Real Attention

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OPINION: Let’s Talk About Randi Zuckerberg
Image via GettyImages

On the 26th of December 2012 something really awful happened.

Well, lots of really awful things happened actually. Which one are we referring to? it:

· A Suicide Bomber Kills Three Afghans in a Blast at a US Base in Afghan East.

· Tens of Thousands of Holidaymakers Stranded in Wild Weather

  • 6 Dead in Major US Storm System

· 14-year old Killed in Commerce City with Cocaine and Alcohol

  • Whooping Cough Cases Soaring in Minnesota

Or was it this one?

· Randi Zuckerberg's Shares Family Photo, Too Many People See It.

Yep, it's the last one. Truly awful right?

If you're sensing a touch of irony that the sister of the Facebook creator is throwing a fit about her privacy being invaded, then worry not. It's not simply a touch…it's gallons. And gallons. If irony were a valuable commodity, Randi Zuckerberg would have just flooded the market and rendered it worthless.

Now, we know Randi is not the inventor of Facebook. We also know she's not the owner. But we do know that she has benefited enormously from her brother's little invention, and that she lives high on the hog because of it.

And that invention just happens to make the Zuckerberg family billions of dollars by trading in something that's more valuable than gold and diamonds these days - and that's personal information. Facebook, and therefor Randi Zuckerberg, makes money by using our information to sell ads . That's fact.

Facebook, once a site that was designed to help people interact and connect, is now a mutating monster that continues to find new and creative ways to separate both users and advertisers from their hard-earned money.

Recently, it announced plans to let people PAY to put messages in your in-box! In the past, Facebook has violated Federal laws and paid hefty fines. It has admitted to tracking users even when they were logged off of Facebook. And it currently has a privacy statement that reads like a page from a Harvard Law School exam book.

For Randi to complain about her invasion of privacy in this way also shows people just how complicated Facebook's settings are to actually figure out. As it transpired, Randi had posted that awful picture (it was simply a shot of the family in the kitchen, hardly a Kardashian sex tape) to Facebook herself. And then a friend of Randi's tweeted it. Argh!

Randi wanted just friends to see this photo. But now it's out there for the ordinaries, like you and I, to see. The fact that this article is being written in no way indicates how interesting this picture is by the way. It's dull. Randi herself has made this an issue, blowing everything out of all proportion, and showing the world something that we've often known but don't always talk about:

The rules made for us do not necessarily apply to the rich and powerful.

That, in a nutshell, is this issue here. Facebook violates basic privacy and "human decency" every day, while hiding behind a ton of legal jargon. But when one of the Facebook elite gets hit by the same bullet, it's a different story.

What's sauce for the goose is sauce for the gander, and that's the way it should stay. If Facebook wants to take a long, hard look at its privacy rules, then they have carte blanche. But until then, Randi needs to take a deep breath and realize that her brother has made her a rich woman by trading in personal information. She should realize that and stay quiet, and thankful, in her life of excess.

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