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Media Relations

The media is the lifeblood of effective public relations. Know what to expect out of the media and what they expect out of you to get maximum exposure.
The Top Ten Do's and Don'ts of Working With the Press
Many businesses don't know how to work effectively with the media. Business owners wring their hands in despair when not a single word about their new products show up in the trade publications. It's a no-win situation - but it doesn't have to be. These Do's and Don'ts show you how to work with the press and start seeing success.
Creating Your Online News Room: How to Build a Site the Media Will Love
Effective media relations begins with your online news room. Create a site the media loves and watch your company get the exposure it deserves.
The Ultimate PR Edge: Getting Reporters to Open Your Emails
The key to free publicity is actually reaching journalists to cover your story. Are your Emails getting read? Use these techniques to get reporters to open your Emails and give you free coverage for your PR campaign.
How to Use Public Speaking to Attract Clients
Use public speaking to take your business to the next level. Guest author Steven Van Yoder shows you how to become a mini-celebrity in your field.
Organizing a Successful Media Event
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can make or break your coverage. Avoid the common mistakes people make by using these tools to effectively deal with the media and establish a long-term relationship.
AScribe Newswire
Search the newswire by category or keyword. AScribe distributes press releases to the newsrooms of magazines, trade publications, radio, TV, Web sites and more.
Burrelle's/Luce
Burrelle's/Luce is well known in the industry for its clipping service resources and show transcripts. Media contact info directories are also available in print or online for a fee.
Business Wire
Announcements from around the world are distributed through Business Wire to newspapers, wire services, TV and radio programs, magazines and online news services.
Getting Press for Your Internet Company
Media coverage for your brick and mortar store is hard enough so how do you get the press interested in your Internet company? Seven PR jumpstart tips will get you started.
Infocom Group's Bulldog Reporter
This site promises solutions for public relations professionals. Lots of free content here to help you develop media relations and some paid content as well.
Journalists Speak Out on Media Relations
Are you in a love/hate relationship with the media? Go straight to the source to see what journalists want in a media relationship with you.
Market Wire
Market Wire distributes press releases and financial announcements through the Associated Press, Dow Jones, Bloomberg, Yahoo!, CBS MarketWatch, Motley Fool, Lexis-Nexis, Factiva and other leading Web sites, newswires and databases.
Medialink Worldwide
A whole host of services is offered here - press release distribution, a newswire and even research resources.
NewsUSA
Find the latest press releases or sign up for their services. NewsUSA even guarantees press coverage.
Non-Taped Interview Tips
Get prepared for your interview. If the reporter isn't taping the interview, you also want to ensure accuracy when the story is complete.
PR Newswire
This service began in 1954 and over 40,000 journalists now check for new press releases. PR Newswire also sends releases to more than 22,000 media outlets.
Preparing for a Media Interview
These media interview tips come from an unlikely source: The American Meat Institute. However, they contain great tips for both TV and telephone interviews with the press.
ProfNet
This site's slogan is "Where Sources and Journalists Meet." You can find a guest speaker, read success stories and see the latest industry news.
Taking Control in Media Interviews
There's nothing wrong with practicing before your interview with the media. While many scoff at the idea, those who have been caught off guard know the importance of being as prepared as possible.
Tips for Giving a Media Interview
Everything you need to know about a media interview is all right here. Before the interview, giving the interview, things to watch for and even after the interview sections contain full tips on what you should know.

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