The September Issue (2009) is an exposé of the biggest fashion magazine out there, Vogue, and the woman who controls it all. Her name is Anna Wintour, she is the Editor-In-Chief at Vogue, and she rules the world of fashion.
Anyway who's ever seen "The Devil Wears Prada" will already be very familiar with the story here, although to be fair our lead here is much more likeable than the demon played by Meryl Streep.
That being said, Wintour is a strong woman, professionally uncompromising, and rules her world with an iron fist in a couture glove. She has to be. Anyone operating at this level, under this kind of pressure, cannot afford to be anything other than a powerhouse.
The documentary takes a behind-the-scenes look at the working life on Wintour and her editorial staff (including the wonderful Grace Coddington) as they put together the 2007 September issue of Vogue. It's important for many reasons, the main one being that it weighed in at almost five pounds, making it the largest issue of Vogue ever published. But it's not just about the weight of the magazine, but the weight of its influence on the fashion industry. This issue of the magazine is traditionally when fashion houses launch their winter collections, and it can make or break them. To be in Vogue means to be "in vogue," and that's paramount for anyone trying to make a name for themselves, or maintain a flawless image. To fall from grace, and the pages of Vogue, can be devastating to anyone in fashion.
So, what do we see? What is revealed? Well, the The September Issue has all the ups and downs of a major Hollywood movie, and just as much excitement. But this is real life, and when movies get real, it always raises the bar a little on the level of involvement you have with the characters. Wintour's right hand woman, Grace Coddington, steals the show as the frizzy-haired, unconventional artist who can easily upstage Wintour without breaking a sweat. There are flared tempers, realizations and mixed emotions. And that's not just from the main characters, but from the audience viewing the movie. A definite must watch for anyone in the business of creativity, media and advertising.