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Online Advertising

Why Internet advertising? How can you produce top-notch ads on the Web? Regardless of your online advertising questions and concerns, here's where you'll find the answers.

White Hat Vs. Black Hat SEO

Optimize your site using white hat SEO strategies and avoiding black hat SEO techniques. These tips show you how by pitting white hat vs. black hat SEO methods.

Simple and Effective Keyword Strategy for Ecommerce Sites

If you haven't developed a keyword strategy for your Web site, you could be losing traffic to your competitors. These simple and effective keyword strategies show you how to improve your site's search results.

Ethical Issues in Online Advertising

Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.

Five Reasons to Post Your Commercial on YouTube

Your commercial looks great on TV but what happens when the airtime you bought has come and gone? Get more out of your ad budget, reach new customers and generate buzz about your company by posting your commercial on YouTube.

Using Your Web Site to Advertise Your Business

All business is moving toward e-business. Regardless of the products or services you sell, every company needs a Web site. Is your ad campaign ready for the Internet?

How to Create a Podcast Ad

Podcasters are open to generating revenue but don't want to lose the quality of their podcast. Advertisers know podcasts are hot and it's not just the small business that wants to feature their ads in podcasts. Create a podcasting ad that's designed to capture the listener's attention instead of being tuned out.

Selling Advertising for Your Podcast

Podcasters are quickly finding out their free podcasts are a great avenue for selling advertising. As many Webmasters quickly transform their content to include podcasting, find out what you need to know to begin running paid commercials during your podcast.

Keyword Use That Goes Beyond the Search Engines

Keywords have been around longer than the Internet. Use your keywords to drive traffic to your Web site and generate sales.

Blogging as a PR Tool

Blogs can be an effective PR tool that give you good word of mouth advertising and puts you directly in touch with your consumers. Learn from other successes and failures before you enter the blogosphere.

Google Releases New Toolbar

Pop-ups are slowly diminishing as new toolbars hit the market that automatically kill intrusive ads.

IAB Pops Pop-Ups

The Interactive Advertising Bureau is asking UK online media owners to cap the number of pop-ups.

Judge Rules in Favor of Pop-Up Software

A judge says pop-ups to a competitor's Web site are okay. This case of U-Haul vs. When-U is good news for pop-up software vendors.

Offline Advertising for Your Online Presence

Drive traffic to your site by using traditional advertising techniques as your chauffeur. From your About Guide to Advertising, Apryl Duncan.

Online Ad Spending Up

For the third straight quarter, online ad spending is on the rise.

Pop-Ups: Annoying But Good

Pop-up ads don't have many fans. Or do they? A new study has surprising results.

Pop-Ups Could Get Busted

Pop-ups could be a blink in the Internet's history if Microsoft has its way.

Banner Ad Campaign

Banner ad planning is just as important as planning your brochure, print ad or Web page. This article offers a thorough explanation of how to make your banner ad campaign successful.

Email Advertising

The popularity of subscriber lists is increasing rapidly. And so is the opportunity to buy ads in these sponsored emails. This article will help you get in on this fast-growing advertising medium.

Search Engine Strategies

Just because you've listed your site on the search engines doesn't guarantee you'll have a high volume of traffic. Use these tips to optimize your site's chances of pulling up on the search engines every time.
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