Articles Index
Sir Ridley Scott
Sir Ridley Scott is best known as a movie director, creating some of the powerful and important movies of the last 40 years. They include Blade Runner, Alien, Gladiator, Black Hawk Down and American Gangster. However, before he directed films (his first was The Duellists, made in 1977 with Harvey Keitel and Keith Carradine), Ridley Scott was an equally important name in the world of design and TV commercials.
A Profile of Bill Bernbach
Without doubt, the man who has had the greatest influence on modern day advertising is William "Bill" Bernbach. His advertising campaigns are among the greatest, and smartest, ever produced. Get to know more about a legend.
The Stella Artois “Reassuringly Expensive” Campaign
If you know the name Stella Artois, you know it's a Belgian lager beer with a reputation for excellence. But do you know about the history of the campaign that made it so exclusive?
A Profile of Neil French – A Brief History of a Copywriting Legend
One of the greatest copywriters who ever put pen to paper, Neil French is still considered by many to be the gold standard for copy and headlines.
Tom Carty and Walter Campbell – The Fine Art of Advertising
Become familiar with an advertising duo that rocked the 90s, and created some of the best ads ever made - Tom Carty and Walter Campbell.
A Profile of Steve Jobs - A Brief History of Steve Jobs and Apple
A pioneer, entrepreneur and one of the best clients the advertising industry ever had, Steve Jobs had a career (which ended way too soon) that anyone would envy.
Wii Fit Commercials Spotlight
The Wii Fit commercials featuring the song On Board are the hot topic among consumers. Even with high demand, Wii continues to release new ads. This commercial spotlight takes a look at the Wii Fit advertising campaign.
Ready, Set, Lick. Double Stuf Oreo
Oreo's "Ready, Set, Lick" campaign pits two Oreo lovers against each other in a race to see who can eat the cookie the fastest. The commercial spotlight's on Oreo, "Milk's Favorite Cookie."
The Life and Work of David Ogilvy, CBE.
A brief history of the most famous, and influential, man that ever worked in advertising.
Howell, Henry, Chaldecott, Lury and Partners.
A brief history of Howell, Henry, Chaldecott, Lury and Partners, one of the most innovative and highly-copied agencies of the 1990's.
Shlomo Sprung
Shlomo Sprung
Copywriting Exercise - Video Production Company's Website
Strengthen your copy with in-depth copywriting exercises. Create website copy for a video production company in this copywriting exercise.
Copywriting Exercise - City's Tourism Brochure
This copywriting exercise helps you write a brochure for a small city's tourism brochure. Copywriting exercises help you become a better copywriter, no matter what your advertising experience level.
Copywriting Exercise - Toothpaste Print Ad
This copywriting exercise helps you write a print ad for a toothpaste. Copywriting exercises help you become a better copywriter, no matter what your advertising experience level.
Copywriting Exercise - Car Commercial
Copywriting exercises help you become a better copywriter, no matter what your advertising experience level. This copywriting exercise helps you write a used car commercial.
Copywriting Exercise - Restaurant Commercial
Can you help a struggling restaurant regain its customers during the week? In this copywriting exercise, you're writing a radio commercial for drive time.
Copywriting Exercise - Children's Products Sales Letter
Tone up your copy by writing a sales letter geared towards parents of preschoolers. This copywriting exercise helps you create a writing sample for your portfolio while sharpening your copywriting skills.
Advertising Agency Copywriter Career Profile
There are plenty of advertising agencies looking to fill copywriting jobs. Learn more about this advertising career to decide if you want to fill one of those copywriting jobs and become the copywriter behind the next memorable ad campaign.
Commercial Spotlight: eBay Shop Victoriously
eBay's new ad campaign puts its users in a race to the finish. But are the "Shop Victoriously" commercials a winner for the auction site? Get in-depth details on the campaign and weigh the pros and cons.
Geico Featuring Celebrities
The Geico gecko is taking a break and celebrities are stepping in for a new series of commercials. The commercial spotlight is on Geico's use of real customers paired with celebrities.
Advertising Agency Creative Director Career Profile
Creative Directors aren't born overnight. It takes a long career in advertising to grow a successful CD. Reaching this management position comes with many perks like a lucrative salary and the bragging rights to a successful ad campaign. See if this career path is right for you and find out how to get started.
Advertising Agency Account Executive Career Profile
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. Behind every successful ad campaign, there's a fantastic AE that made it all come together.
Media Director Career Profile
When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just be the right career for you. See what it takes to become a Media Director and what a typical day is like on the job.
United States Advertising Agencies
Advertising agencies located in the U.S.
Freelance Copywriter Career Profile
Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started.