Building Blocks for a Powerful Press Release

The body of your press release begins with the location and date. The date you use here is the actual date of your release. If you're using the press release to announce an event, you don't put the event's date here.

Example: You have a fundraiser on July 18 but you're submitting the release on July 1. The date you write for this section is the actual date you're sending the press release, July 1.