FIVE Big Mistakes To Avoid In An Ad Agency Interview
Anyone in the advertising industry will go through dozens of interviews during their career. Many will keep making the same mistakes. Here are the five big ones, and how to avoid them.
Do Things You Don’t Want To Do
I get asked, sometimes daily, how people should get promoted. This is not just creative people asking the question, but account managers, production assistants, even people who work in the copy room. The answer I always give (although I vary it, obviously) is this one: Do things you don’t want to do.
The Toxicity Of Gossip.
One of the biggest agency problems is gossip. Chinwagging. Chit-chat. Tittle-tattle. Call it what you will, it’s really destructive. And yet it is the downfall of morale in every ad agency and in house department around the globe. You cannot eliminate it completely. That task is one even the most hardcore HR manager would have trouble doing. But you can help to reduce the impact of it greatly, if you know what to look for and how to deal with it.
Seven Things That Scare Ad Agency Creatives, Halloween Or Not.
If you’re a creative working in an advertising agency, in house, a design firm, or anything else involving creative juices, you are not scared by werewolves, vampires and things that go bump in the night. Well, not as much as you are of the following seven things that most have us have encountered over the years. Yes, they strike fear into the heart of any creative, they can turn copywriters as white as the Stay Puft Marshmallow Man, and make art directors become as anxious as Edvard Munch’s Scream.
Tips For Successful Brainstorming
Brainstorming is a word that many creatives loathe. And with good reason. When you get a dozen people in a room and tell them to throw some ideas around, it often leads to frustration and a lot of wasted time. The reason is because brainstorms, like so many other meetings, are not structured correctly and people don’t abide by some pretty basic rules.
FAIL and HARDER. Two words that, when placed together, create an idea much bigger than themselves. These two words are emblazoned on a wall at Wieden & Kennedy’s main office – an image made entirely of thumbtacks; over 100,000 of them to be more accurate.
When It Comes To Freelancing, Charge The Rate You Deserve
If you're a creative in the advertising or designer industry, freelancing can be a great way to earn a living, or supplement your current income. And you should never feel guilty about charging the rate you deserve. Find out why.