Industry Profiles

A brief history of one of the greatest ad agencies in the world today - TBWA\Chiat\Day

Imagine a real life "The Devil Wears Prada" and you have the basis for this throughly entertaining documentary about life at Vogue magazine.

A brief history of Howell, Henry, Chaldecott, Lury and Partners, one of the most innovative and highly-copied agencies of the 1990's.

A brief history of the most famous, and influential, man that ever worked in advertising.

Crispin Porter Bogusky (CP B) changed the way people receive and relate to advertising. They bet that the Internet would encourage consumers to demand entertainment and involvement versus one-way sales pitches. Crispin then turned the ad world on its head, and went on to win the biggest accounts and the accompanying accolades.

Starting your career as an advertising agency copywriter doesn't have to be an unachievable dream. Learn more about a copywriting career to decide if you want to be the copywriter behind the next memorable ad campaign.

Creative Directors aren't born overnight. It takes a long career in advertising to grow a successful CD. Reaching this management position comes with many perks like a lucrative salary and the bragging rights to a successful ad campaign. See if this career path is right for you and find out how to get started.

When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just be the right career for you. See what it takes to become a Media Director and what a typical day is like on the job.

Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started.

What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. Behind every successful ad campaign, there's a fantastic AE that made it all come together.

Not sure what an Account Executive does at an advertising agency? Trey Sullivan takes you inside his career at a major ad agency.

Flowers & Partners takes an underdog advertising approach with its clients. Clients like Dickies, Guess? Footwear and GTE PCS go head-to-head with the big name competitors. Agency president Paul Flowers reveals his approach to underdog advertisers, how he started his business and what job-seekers can do to get their foot in the door at an agency.

Freelance copywriters are their own boss and work on a variety of projects. Are you ready to make the transition? Freelance copywriter Kimberley Freeman shares her own expertise on getting started, a typical day and other insider information.

Barry Lowenthal is the Media Director for a top New York advertising agency. He talks about a typical day in the office and what you can do to break into the business.

President/Creative Director Jeffrey Levine started his own ad agency and is still actively involved in its day-to-day functions. Now he shares his secrets of starting his own agency and what he looks for in potential employees in this industry profile.

Would you like to be featured in an upcoming industry profile? From interns to agency professionals, freelancers to company presidents, fill out the submission form and get exposure for you and your agency/PR firm.