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Industry Profiles

Advertising and public relations profiles from those working in the industry. From presidents of agencies to freelance copywriters, learn what it's like to work in the business and pick up tips for your own career or business.
Advertising Agency Copywriter Career Profile
Starting your career as an advertising agency copywriter doesn't have to be an unachievable dream. Learn more about a copywriting career to decide if you want to be the copywriter behind the next memorable ad campaign.
Advertising Agency Creative Director Career Profile
Creative Directors aren't born overnight. It takes a long career in advertising to grow a successful CD. Reaching this management position comes with many perks like a lucrative salary and the bragging rights to a successful ad campaign. See if this career path is right for you and find out how to get started.
Media Director Career Profile
When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just be the right career for you. See what it takes to become a Media Director and what a typical day is like on the job.
Freelance Copywriter Career Profile
Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started.
Advertising Agency Account Executive
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. Behind every successful ad campaign, there's a fantastic AE that made it all come together.
Account Executive Trey Sullivan
Not sure what an Account Executive does at an advertising agency? Trey Sullivan takes you inside his career at a major ad agency.
Agency President Paul Flowers
Flowers & Partners takes an underdog advertising approach with its clients. Clients like Dickies, Guess? Footwear and GTE PCS go head-to-head with the big name competitors. Agency president Paul Flowers reveals his approach to underdog advertisers, how he started his business and what job-seekers can do to get their foot in the door at an agency.
Freelance Copywriter Kimberley Freeman
Freelance copywriters are their own boss and work on a variety of projects. Are you ready to make the transition? Freelance copywriter Kimberley Freeman shares her own expertise on getting started, a typical day and other insider information.
Media Director Barry Lowenthal
Barry Lowenthal is the Media Director for a top New York advertising agency. He talks about a typical day in the office and what you can do to break into the business.
President/Creative Director Jeffrey Levine
President/Creative Director Jeffrey Levine started his own ad agency and is still actively involved in its day-to-day functions. Now he shares his secrets of starting his own agency and what he looks for in potential employees in this industry profile.
Industry Profile: Spotlight On You
Would you like to be featured in an upcoming industry profile? From interns to agency professionals, freelancers to company presidents, fill out the submission form and get exposure for you and your agency/PR firm.

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