How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questions, and more, need to be considered before jumping into the giveaway game.
Everyone enjoys receiving a gift, even if it is "just a little something." Gift-giving creates a favorable impression. It can build goodwill, be an incentive, communicate a message and create awareness.
When thinking about advertising specialties for your next show, consider the following ten questions:
1. What do you want to achieve by giving away a premium item?
Your giveaway items should be designed to increase your memorability, communicate, motivate, promote or increase recognition. It is important not only that the message have an impact, but also the premium itself.
2. How will you select your premium item?
There is a multitude of different items you could consider as a premium. However, which one will best suit your purpose?
To select the right item, you need to decide your objective. Do you want it to enhance a theme; convey a specific message or educate your target audience?
A clear purpose should help make your selection process easier. A promotional specialist can also help you make an effective selection. Remember that your company image is reflected in whatever you choose to give away.
3. Whom do you want to receive your premium?
Having a clear objective for your premium item will also help you decide who should receive it. You may consider having different gifts for different types of visitors. You might have different quality gifts for your key customers, prospects and general passersby.
4. How does your giveaway tie into your marketing theme?
Is there an item that naturally complements your marketing message? Have the message imprinted on the item and make sure that your company name, logo and phone number appear clearly. An important aspect of any gift is to remember who it was from long after the fact.
5. What is your budget?
The price range for premium items is enormous. Quality, quantity and special orders all impact the price. Establish a budget as part of your exhibit marketing plan.
Consider ordering the same item for several different shows. The greater the quantity of your order, the lower the individual unit price.