CASE STUDY
Objectives
- Identify and disseminate regional and national news being produced from Integrated Screening Partners, a pre-employment screening provider
- Build communications foundation to ensure Integrated Screening Partners inclusion in reports and stories regarding pre-employment screening
- Leverage trends to garner national and regional coverage in trade, business and consumer publications
- Provide recommendations and direction on general marketing and community visibility initiatives for the Central Texas region
Strategies
- Articulate the strength of Integrated Screening Partners diverse menu of services to the media, companies that use pre-employment screening services, and the general public
- Plan and launch an aggressive media relations program
- Leverage Integrated Screening Partner executives to generate media attention via a thought leadership program
Implementation
- Developed target media list
- Developed company fact sheet and positioning document
- Developed messages and pitch strategies to highlight the benefits of Integrated Screening Partners fully customizable product
- Implemented monthly pitch schedule for articles and columns in trade, business and consumer media
Results
- Within three months: Integrated Screening Partners was written into and/or quoted in 11 regional and national business, trade, and consumer articles, including MSNBC and Chicago Tribune
Blake Miller is the executive director for BlabberMouth PR. He has over 20 years of sales, marketing and coaching experience in the industry.