Ad History and Glossary
Research everything from the history of the ad industry to ethics in advertising. Plus a glossary of advertising and public relations terms.
The September Issue (2009)
Imagine a real life "The Devil Wears Prada" and you have the basis for this throughly entertaining documentary about life at Vogue magazine.
Is It a Good Strategy To Call Out Your Competitors?
Small companies have nothing to fear from their larger competitors. They may not have the money, but they do have the ability to play David to their Goliath. And it's usually a successful strategy. Find out why.
The Structure of an Advertising Agency
A breakdown of the typical structure of an advertising agency
A Profile of Neil French – A Brief History of a Copywriting Legend
One of the greatest copywriters who ever put pen to paper, Neil French is still considered by many to be the gold standard for copy and headlines.
The Pros and Cons of Advertising Timesheets
Timesheets can be both a blessing and a curse to advertising agencies. What makes them so good, and bad, for all concerned? Check out this overview of the ups and downs of the dreaded timesheets.