Ad History and Glossary
The Structure of an Advertising Agency
A breakdown of the typical structure of an advertising agency
The Pros and Cons of Advertising Timesheets
Timesheets can be both a blessing and a curse to advertising agencies. What makes them so good, and bad, for all concerned? Check out this overview of the ups and downs of the dreaded timesheets.
Touching on Subliminal Advertising
Subliminal literally means “below threshold” and as such is supposed to be something that your subconscious registers, not your conscious mind. There’s a now infamous story regarding sales of popcorn and soda at a movie theater that, although proven to be false, demonstrates the supposed effect of subliminal advertising.
A Profile of Neil French – A Brief History of a Copywriting Legend
One of the greatest copywriters who ever put pen to paper, Neil French is still considered by many to be the gold standard for copy and headlines.
25 Great Advertising Quotations.
Looking forward often requires looking backwards, at where we have come from. In the case of advertising, many great people have given us a great deal of insight on the subject. All we have to do is listen to it, and we can stand on the shoulders of giants and take the next step. So, for your inspiration, here are 25 great quotes on three different advertising topics – honesty, content, and the creative process. Enjoy.
Vintage Ads From America
In part one of this series, we looked at some of the major events that happened in the 1940s, and how they affected the world of advertising, marketing and design. Not surprisingly, the ads themselves were byproducts of a decade when racism and sexism and were par for the course. Now, we cast our eye on the 1950s to see just how advertising progressed (or in some cases, regressed) and the events that may have affected that work. We start with the biggest:
Vintage Television Ads From America
The popularity of the show Mad Men has brought to light some examples of advertising that the advertising industry would like to forget. In particular, the way we advertise to men and women. Times have certainly changed, and it seems the world of advertising is a good way to judge that transition. In a three-part series, we will examine ads from...
Vintage Ads From America
In parts one and two of this three part series, we looked at the 1940s and 1950s, and a small sampling of the advertising that came out of the US in those two decades. Now, in this final chapter, we turn our eye to the 1960s. Will the swinging sixties, civil rights, free love and the women’s bring a change to the tonality of the advertising? Lets start by looking at some of the major events happening in the United States during that decade.
The September Issue (2009)
Imagine a real life "The Devil Wears Prada" and you have the basis for this throughly entertaining documentary about life at Vogue magazine.
Is It a Good Strategy To Call Out Your Competitors?
Small companies have nothing to fear from their larger competitors. They may not have the money, but they do have the ability to play David to their Goliath. And it's usually a successful strategy. Find out why.