Looking forward often requires looking backwards, at where we have come from. In the case of advertising, many great people have given us a great deal of insight on the subject. All we have to do is listen to it, and we can stand on the shoulders of giants and take the next step. So, for your inspiration, here are 25 great quotes on three different advertising topics - honesty, content, and the creative process. Enjoy.
Advertising Quotes About Honesty
"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster." - Jerry Della Femina
"The most powerful element in advertising is the truth." Bill Bernbach
"Facts are irrelevant. What matters is what the consumer believes." Seth Godin
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
"Telling lies does not work in advertising." - Tim Bell
"That's the kind of ad I like, facts, facts, facts." - Samuel Goldwyn
"Our job is to bring the dead facts to life." - Bill Bernbach
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
Advertising Quotes About Content
"What really decides consumers to buy or not to buy is the content of your advertising, not its form." - David Ogilvy
"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Leo Burnett
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'" - Leo Burnett
"The more informative your advertising, the more persuasive it will be." - David Ogilvy
"What you say in advertising is more important than how you say it." - David Ogilvy
"Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?"
"An ad is finished only when you no longer can find a single element to remove." Robert Fleege
"On the average, five times as many people read the headlines as read the body copy." David Ogilvy
"If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney." - Leo Burnett
"If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think."
Advertising Quotes About The Creative Process
"Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink." - Leo Burnett
"If it doesn't sell, it isn't creative." - David Ogilvy
"There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules ... but there's one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion."
- William Bernbach
"I don't know the rules of grammar. . . . If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular." David Ogilvy
"To swear off making mistakes is very easy. All you have to do is to swear off having ideas." - Leo Burnett
"I've learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one." Leo Burnett