State Your Product Features and Benefits Again...And Again
You've posed the problem and given the customer the solution. Don't stop now. Keep stating the benefits and features of your product. If you don't keep the momentum going now, your sales letter will lose steam and not help move your customer to the end of the sales letter. Why is your product better? How will it directly help the customer?
Use Bullet Points
When stating facts about your product, features, benefits, etc., it can be easy to get caught in a trap of using sentence after sentence as an explanation. Go back to the old, "Keep It Simple Stupid," philosophy. Use bullet points instead of long, boring sentences. Bullets also help break up the page visually, which also makes your sales letter more inviting to your customers.
Use Testimonials
If you have customer testimonials, they can be a great sales tool. They make you and your product credible while helping your customers state exactly what it is they like about your product. Use testimonials sparingly and shorten them up. Some of the most powerful testimonials are the shortest in length. If a testimonial is too long, trim it because you don't want to lose your prospect in a long, drawn out testimonial.
Offer an Incentive
A free trial, no risk-obligation or a special gift are just some of the incentives you can use to generate interest in your product. Using an incentive gives your sales letter more mileage with the customer because you're offering them something just for that select group of people receiving your letter.
Make Good Use of Your Call to Action
Your call to action tells customers what you want them to do. Call now! Hurry before this offer ends! This offer is not available in stores. Get a free upgrade just for calling. Use your call to action to direct customers to the next move, getting them one step closer to the sale.
P.S.
A P.S. is a golden nugget you should use in your sales letter. You can use the P.S. for important information you want to save until the very end, remind people that an offer will end on a certain date or use it to reveal other pertinent information you want to leave people with as a final thought. Many times, people who may be skimming your sales letter will read the P.S. If it's strong and persuasive enough, they may decide to read the entire letter when they might not otherwise.