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10 Fundamentals to Look for in an Advertising Course


Choosing courses in advertising is a decision you must research carefully. Not every course will appeal to your own personal needs and goals.

Online, correspondence or in-person? Your first step is to weigh the advantages and disadvantages of each type of program. These ten fundamentals will help you make the final decision so you can take your career to the next level.

1. Knowing What to Expect
Online gives you the opportunity to take courses from home while having real time access to your instructor. Correspondence generally sends materials through the mail and you send your assignments back. If you're taking a course in person, you're showing up to class at a specific time and usually with a group of people in a classroom setting.

2. Research to Make a Short List
Search for courses that line up with your own goals. Make a short list and ask each one questions you may have. This helps you get a better feel for how you'll be treated once you've enrolled and may also help you cross some of your prospects of your list.

3. Initial Inquiries
Ask questions before you enroll. If your pre-enrollment questions aren't answered professionally, knowledgeably and quickly (generally between 24-48 hours, except weekends, or less), then you should keep looking until you find the right course.

4. One-on-One Access
Do you get one-on-one attention or are you just a number? No matter what program you choose, you must know you'll be getting personal access to an instructor.

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