Business Campaigns

What happens when some of America's greatest taglines are put through the translation filter? It's not actually as cut and dry as simply hitting the translate button, due to different cultural references. We went through the advertising archives to find some of the best examples of tagline crash-and-burn.

Spending money when your ad budget is limited may leave you wondering what the best advertising medium is to invest in. Get recommendations from advertising industry pros and other business owners on where to spend your advertising budget when money is tight.

How many times have you rejected work because it was too risky? How many times have you played the safe bet? The problem is, every time you play safe, you take a bigger risk than going with the "dangerous" campaign. And your business is suffering as a consequence.

When people first get into advertising, especially on the creative side, they find it easier to simply come out and say what they think the product or service is all about. Being direct, it seems, is the best way to get to the consumer. But this is not how good advertising works. To be successful, don't say it...prove it.

You've got a great idea for a campaign. But where does it go? Billboards? Direct mail? Cell phones? Posters? Guerrilla tactics? As an advertiser, you have thousands of choices. Learn more about your options, and the strengths and weaknesses of each one.

Why it's easier to change customer behavior than customer beliefs.

Would you rather cut your ad budget to save money now or potentially grow your business by 256-percent over the next five years? Research shows companies who maintain their advertising during a bad economy reap the rewards long after the recession is over. Find out why this is the time you need to advertise now more than ever.

As a business owner looking for the best, inexpensive ways to advertise your business, you may feel overwhelmed on the advertising choices you have to make, especially when you're looking at a tight budget. There are plenty of low cost options for you to consider so you can get the most out of your advertising dollars.

If you find your work days getting longer and your personal time getting shorter, don't be shy about seeking additional help.

Think outside of the advertising and promotion box to find an often-overlooked way to get exposure for your business. Turn your business into a cartoon and make low-cost promotion a reality.

Naming your business is not only your first step to opening your company, the name you choose can also help advertise what it is you do. Create a solid name for your company with these six essentials.

It's easy for your Web site to get lost in a sea of similar sites. How do you make yours stand out from the rest? Customer service and low prices may sound like a sure thing but you've got to make it even easier for customers to choose you.

Creating a podcast is a simple, low-cost way to reach potential customers without spending money on advertising. The key is to offer your listeners information they can use, not a commercial in disguise.

Podcasters are quickly finding out their free podcasts are a great avenue for selling advertising. As many Webmasters quickly transform their content to include podcasting, find out what you need to know to begin running paid commercials during your podcast.

You didn't really want your ad campaign to be effective did you? Turn your ad campaign into a disaster by making these ten mistakes.

Can a sponsorship help you grow your business? Absolutely. Guest author and trade show Susan Friedmann shows you how to get involved and what to expect.

Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.

Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.

Morning person. Night owl. Creative levels peak at different times of the day. Use these five fundamentals to get the brightest ideas out of your employees.

The basic steps you need to take to write a good creative brief

The complete definition of broadcast advertising, including the many different types of broadcast advertising there are within the category, rates for commercials, types of ads and the cost of creating adverts for TV and Radio.