Business Campaigns
What if Advertising Told The Whole Truth?
What if Ads Were 100% Honest? If we’re completely honest with ourselves, we know as either clients, account managers or creatives, we’d be setting ourselves an impossible task.
When Taglines Get Lost In Translation
What happens when some of America's greatest taglines are put through the translation filter? It's not actually as cut and dry as simply hitting the translate button, due to different cultural references. We went through the advertising archives to find some of the best examples of tagline crash-and-burn.
Everything Is Branding
It’s amusing to see companies put out requests for branding campaigns. It’s also confusing, because clearly a lot of smart, well-educated, savvy businessmen and women don’t know what branding is. If they did, they wouldn't ask for a branding campaign. And the reason is simple – everything you do is branding.
The Greatest Risk Is Not Taking One
How many times have you rejected work because it was too risky? How many times have you played the safe bet? The problem is, every time you play safe, you take a bigger risk than going with the "dangerous" campaign. And your business is suffering as a consequence.
Don’t Say It, Prove It.
When people first get into advertising, especially on the creative side, they find it easier to simply come out and say what they think the product or service is all about. Being direct, it seems, is the best way to get to the consumer. But this is not how good advertising works. To be successful, don't say it...prove it.
Changing Beliefs Vs. Changing Behaviors
Why it's easier to change customer behavior than customer beliefs.
Spending Ad Budget in Recession - Spending Advertising Budget…
Spending money when your ad budget is limited may leave you wondering what the best advertising medium is to invest in. Get recommendations from advertising industry pros and other business owners on where to spend your advertising budget when money is tight.
Different Types of Advertising Methods
You've got a great idea for a campaign. But where does it go? Billboards? Direct mail? Cell phones? Posters? Guerrilla tactics? As an advertiser, you have thousands of choices. Learn more about your options, and the strengths and weaknesses of each one.
Making It Easy for Customers to Choose You
It's easy for your Web site to get lost in a sea of similar sites. How do you make yours stand out from the rest? Customer service and low prices may sound like a sure thing but you've got to make it even easier for customers to choose you.
Selling Advertising for Your Podcast
Podcasters are quickly finding out their free podcasts are a great avenue for selling advertising. As many Webmasters quickly transform their content to include podcasting, find out what you need to know to begin running paid commercials during your podcast.
Broadcast Advertising
The complete definition of broadcast advertising, including the many different types of broadcast advertising there are within the category, rates for commercials, types of ads and the cost of creating adverts for TV and Radio.
How to Write a Creative Brief
The basic steps you need to take to write a good creative brief