Ignore Your Target Audience
If you don't want any customers, be sure to ignore your target audience. Don't worry that you're trying to sell scooters for the elderly in a teen magazine. Your target audience doesn't really matter, does it?
Knowing your target audience is crucial to any successful ad campaign. Always identify your potential customers before beginning any work on your ad campaign.
Don't Let the Pros Handle Your Materials
Save a buck and create your own materials. It won't make that much difference right?
There's a reason people hire ad agencies, freelance copywriters, freelance graphic designers and production houses to handle their ads. You're an expert in your field and they're experts in their fields.
Writing that brochure on your own and printing it out in black and white on your printer may sound like a good idea to save money. All it will do, though, is make your company look unprofessional.
Copywriters are specifically trained to write copy that sells. Graphic designers are trained to create eye-catching materials that make your company stand out. Taking a stab at it yourself may sound like a good idea but the selling message will suffer and your company will lose sales.
Plans? Who Needs Plans?
Just start advertising willy nilly without really thinking about your budget and the right places for you to advertise and you're sure to blow your ad campaign quickly.
Every successful ad campaign begins with a well-conceived plan. From identifying the target audience to knowing exactly where you need to advertise, your plan is a must for your ad budget to be spent wisely and your potential customers to be turned into paying customers.
Run That Ad Just Once
Your ad is so great, you only need it to appear once to make a huge splash. Whether it's a commercial or a print ad, just run it once and you'll instantly blow your ad campaign.
Frequency is the key. When you know your target audience, you also know where you need to advertise. How often you run the ad makes a big difference in if the ad will be effective.
One ad won't do the trick. It's better to run that one print ad multiple times than just once if you really want to gain customers.
Who Needs Consistency?
Trash all of your hard work on an ad campaign by making each ad different. Who needs the same tag line in every ad? Who wants the logo to look the same every time?
If you're not keeping your materials consistent, you're not making an impression with customers. The more people see your logo, your tag line, even the same colors in your ads, the more they'll begin to associate your company and products with the place they need to be spending their money.