Baseball, football, basketball, hockey, tennis, racing. No matter what the sport, if it's got anything to do with advertising you'll find it right here.
NASCAR's Dale Earnhardt, Jr., is moving to Hendrick Motorsports and the change is a boon to sports marketing.
The company will be allowed to put its number on Jeff Burton's car.
AT&T says NASCAR is preventing it from phasing out the Cingular logo from Jeff Burton's number 31 car.
Indianapolis Colts quarterback Peyton Manning is gets in the game to pitch DirecTV's "NFL Sunday Ticket."
NASCAR's getting a new sponsor for one of its racing teams. Scientology will begin promoting the L. Ron Hubbard book, "Dianetics."
An Iowa woman is advertising 100 ounces of breast milk for $200.
English football star David Beckham has signed on to sport a milk mustache in the famous Got Milk? ad campaign.
Michelle Kwan's withdrawal from the Olympics has advertisers revising their ad schedule.
General Motors is getting in the team spirit by wrapping its corporate headquarters for Super Bowl XL.
Five new commercials parodying Major League Baseball's steroids scandal aren't hitting a homerun with league's execs.
Martha Burk calls the NHL's new ad campaign offensive and says she'll write letters of protest to the NHL and NBC.
Vodafone has said goodbye to extending its contract with English football superstar David Beckham.
San Francisco 49ers PR director Kirk Reynolds made a training tape to help players deal with the media but it cost him his job.
Philadelphia Eagles quarterback Donovan McNabb is getting a new sidekick for his next round of Campbell's Chunky Soup commercials. But what about his mom?
The National Hockey League's season cancellation lost $400 million in ad dollars and TV contracts.
Sports marketers predict all athletes could be affected by the steroids scandal surrounding athletes like Barry Bonds, Jason Giambi and Marion Jones.
The 2004 Summer Olympic Games are drawing near and advertisers have now given NBC the Olympic spirit.
NASCAR drivers are crossing over more and more into endorsement territory. Kevin Harvick has signed a deal to endorse a line of sneakers.
The death of NASCAR legend Dale Earnhardt has rocked the racing world. Now advertisers prepare to tiptoe toward the future without leaving the legend behind.
The XFL kicked off its premiere season. So what can advertisers expect? Go behind the hype and take an in-depth look at the league, ratings, advertisers and even the WWF curse.
CBS intercepted plans to air the Iron Bowl and left its affiliates holding an empty bag.
Anna Kournikova's signing pen has been busy. She signed two more endorsement deals.
NBA star LeBron James inked a six year deal with Sprite and Powerade. The new contract now has him pocketing $100 million in endorsement deals.
WNBA player Sue Bird wanted to raise awareness of the women's basketball league and her team. But when she agreed to a bet between her and radio show host Mitch Levy, she had to call off the publicity stunt because some found the bet offensive.
R.J. Reynolds Tobacco gives up its 30 year NASCAR sponsorship.
Michael Phelps, the 19-year-old swimmer who won six gold and two bronze medals at the Athens Summer Games, has inked his first post-Olympic endorsement deal.
