Success Strategies for Businesses and Employees

To combat the complacency, here are 10 articles to help your agency succeed. From improving feedback and presentations, to knowing some basic advertising methods, there’s a lot to sink your teeth into here.

How Do You Get Great Clients? It’s not as easy as you might think. In fact, the relationship between agency and client is not unlike relationships between couples. There are clients and agencies that are a natural fit, and there are also clients and agencies that will always knock heads.

IN advertising, a clever image is all well and good, but what’s it saying? Lots of copy is fine, but how do you get people to read it? And continue reading? Sure, celebrity endorsements work, but what message will they communicate? There’s only one answer to all of those questions, and it’s something that is at the heart and soul of every...

AIDA is one of the founding principles of most modern-day marketing and advertising. In fact, it's often said that if your marketing or advertising is missing just one of the four AIDA steps, it will fail. While that's not strictly true (a branding or awareness campaign does not necessarily need the Action step) you need to know about AIDA, and...

If you have an idea to sell and you meet a potential buyer, you need to jump on that opportunity and pitch it to that person quickly, and with confidence. A good elevator pitch can do wonders for your business or ad campaign.

You may have noticed those small, checkered boxes gracing magazines, posters, billboards and even product packaging these days. They are called QR codes (the QR stands for Quick Response) and they're a type of barcode that allows someone with a mobile device to scan it, and be directed to a website or some other form of data. But where did QR...

How many times have you rejected work because it was too risky? How many times have you played the safe bet? The problem is, every time you play safe, you take a bigger risk than going with the "dangerous" campaign. And your business is suffering as a consequence.

What does a good Super Bowl spot have, and what is a bad Super Bowl spot lacking? Here’s some advice for agencies creating the work, and clients ready to buy it.

Are we becoming a bunch of empty suits and hipsters finding more and more ways to justify our salaries? And if so, what can we do about it?

Working long hours, weekends and holidays is considered the norm in the advertising industry. And it's all unpaid. But what affect does this have on the agency? It's quite possible that it could be destroyed, all for a few extra bucks.

It's no good spending big money on advertising campaigns if your business is failing to meet its own standards. Make sure you're doing what you can to make your business live up to its own hype.

Anyone in the advertising industry will go through dozens of interviews during their career. Many will keep making the same mistakes. Here are the five big ones, and how to avoid them.

A bad presentation can kill a great campaign before it ever gets the chance to live. A good presentation can change the course of an agency, and the client, forever. Make sure you know how to rock your next creative presentation.

Did you know that almost every ad created, 9 out of 10 in fact, never gets noticed. That's shameful. But it can be avoided, if you know why it happens.

Why are creatives often left out of creative presentations? We outline the reasons for and against their presence in the meeting room.

What is a loss leader? What are the advantages of using a loss leader strategy, and what are the downfalls? All is explained here.

A long-needed solution to the problems of bad advertising and poor processes with advertising, marketing and design agencies.

Why consumers will continue to buy new products and services, even when they are just a simple refresh of something old.

A list of the best 10 books anyone in advertising should read

If you want to make a video that goes viral, here's what you need to know to get started.

The term outdoor advertising, also know as out-of-home (OOH) is a broad one that covers billboards, posters, transit wraps and much more. Learn what's involved, including the costs.

Small companies have nothing to fear from their larger competitors. They may not have the money, but they do have the ability to play David to their Goliath. And it's usually a successful strategy. Find out why.