Super Bowl Coverage

Super Bowl XLVI delivered an astonishing game. Sadly, the ads that played during the breaks were less than stellar, but some did float to the top. Here is a list of the five best, and worst, ads produced for the Super Bowl in 2012.

What does a good Super Bowl spot have, and what is a bad Super Bowl spot lacking? Here’s some advice for agencies creating the work, and clients ready to buy it.

Viewers have weighed in on their choices. Find out if there was a clear-cut winner and what advertising industry pros have to say about the game.

They suited up and played the game. But how did they do? Check the complete list of Super Bowl XL Advertisers and how their ads played out in the big game.

How did Super Bowl XXXVII's ads stack up? Industry pros from top advertising agencies weigh in.

Super Bowl Halftime Show sponsor AOL may ask for a refund after Janet Jackson's breast was exposed during her performance. The company says it won't be able to broadcast the halftime show on the Internet now, which was part of the estimated $10 million deal.

The NFL, CBS and MTV went into full PR mode after Janet Jackson's breast was exposed during the Super Bowl XXXVIII Halftime Show.

Janet Jackson's uninvited guest during the Super Bowl Halftime Show has CBS changing its plans for the Grammys.

When it comes to advertising, what can you expect to see in this year's Super Bowl? Get a pre-game rundown on who's advertising, how much they're paying and a glimpse into the ads that will air on Super Bowl Sunday.

Ready for the big game? Advertisers are. The advertising pre-game continues to help prep for Super Bowl XXXVIII. Take a look at ad trends, newcomers and their plans to get the most out of their millions.

Ad prices are at an all-time high for this year's Super Bowl.

Ad space for this year's Super Bowl is filling up fast.

The network rejects a commercial for the Super Bowl, stating its policy banning issue ads.

The two companies are joining up to give away 100 million free songs. And they're taking that promotion to the Super Bowl.

Pizza Hut is spending $50 million to get ready for the big game.

Models wearing lingerie playing football sounded like a good idea to Dodge at first. But execs decided to drop the sponsorship calling the event "a distraction."

The office supplies store will spend millions to advertise in Super Bowl XXXVIII.

Baltimore vs. New York isn't the only game in town. Advertisers are suiting up for the big game as well.

Fun facts for Super Bowl XXXV.

Do you have what it takes to make a Super Bowl ad? If so, USAToday.com is looking for you.

On the eve of the big game, find out who's buying advertising in Super Bowl XL.

A look at the best Super Bowl commercials from several different advertising Web sites. What was the best commercial? Which celebrities made guest appearances? The scorecard gives a comprehensive look at all 68 commercials from the big game.