Complete Super Bowl XL Coverage
In-depth coverage of Super Bowl XL from the advertising side of the game.
Best Super Bowl XL Commercials Poll
Which of the top 10 Super Bowl XL commercials among viewers is your favorite but also hit the mark with consumers? Vote in the Favorite Super Bowl XL Commercials poll.
Which of the top 10 Super Bowl XL commercials among viewers is your favorite but also hit the mark with consumers? Vote in the Favorite Super Bowl XL Commercials poll.
Worst Super Bowl XL Commercials Poll
Which Super Bowl XL commercial completely missed the mark with consumers? Vote in the Worst Super Bowl XL Commercials poll.
Which Super Bowl XL commercial completely missed the mark with consumers? Vote in the Worst Super Bowl XL Commercials poll.
Best Commercials of Super Bowl XL
They came to play. These advertisers scored big with their commercials in Super Bowl XL.
They came to play. These advertisers scored big with their commercials in Super Bowl XL.
Worst Commercials of Super Bowl XL
Instead of spending millions of dollars during Super Bowl XL, these advertisers should've stayed at home and watched from the sidelines. Check out the Worst Commercials of Super Bowl XL.
Instead of spending millions of dollars during Super Bowl XL, these advertisers should've stayed at home and watched from the sidelines. Check out the Worst Commercials of Super Bowl XL.
Super Bowl XL Advertisers
They suited up and played the game. But how did they do? Check the complete list of Super Bowl XL Advertisers and how their ads played out in the big game.
They suited up and played the game. But how did they do? Check the complete list of Super Bowl XL Advertisers and how their ads played out in the big game.
Coming to You Live During Super Bowl XL
Tune into Super Bowl XL and see an instant scorecard to the commercials right here on the About.com Advertising site during the game. We're breaking down every ad as it hits the field.
Tune into Super Bowl XL and see an instant scorecard to the commercials right here on the About.com Advertising site during the game. We're breaking down every ad as it hits the field.
Some of Super Bowl XL's Advertising Players
On the eve of the big game, find out who's buying advertising in Super Bowl XL.
On the eve of the big game, find out who's buying advertising in Super Bowl XL.
Kermit the Frog Teams With Ford for Super Bowl XL
Kermit the Frog has signed with Ford to appear in a Super Bowl XL commercial promoting the 2007 Ford Escape Hybrid.
Kermit the Frog has signed with Ford to appear in a Super Bowl XL commercial promoting the 2007 Ford Escape Hybrid.
MacGyver Makes Super Bowl Appearance
Richard Dean Anderson is back as MacGyver for a MasterCard commercial debuting in Super Bowl XL.
Richard Dean Anderson is back as MacGyver for a MasterCard commercial debuting in Super Bowl XL.
NFL Lawyers On the Hunt for Super Bowl Infringement
The NFL's lawyers are looking for trademark violators. Advertisers using the words "Super Bowl" have to pay to play, the lawyers say.
The NFL's lawyers are looking for trademark violators. Advertisers using the words "Super Bowl" have to pay to play, the lawyers say.
Burger King Returns to the Super Bowl
After 11 years off the field, BK is suiting up for a one minute commercial during Super Bowl XL.
After 11 years off the field, BK is suiting up for a one minute commercial during Super Bowl XL.
Fabio Promotes New Line of Shampoo in Super Bowl Ad
Fabio's promoting a new line of shampoo in a Super Bowl commercial. Or is he?
Fabio's promoting a new line of shampoo in a Super Bowl commercial. Or is he?
GoDaddy.com's 14th Super Bowl Submission Approved
After 13 rejected commercials for Super Bowl XL, ABC accepted GoDaddy.com's 14th submission just days before the big game.
After 13 rejected commercials for Super Bowl XL, ABC accepted GoDaddy.com's 14th submission just days before the big game.
Super Bowl Advertisers Break Record With HD Ads
Super Bowl XL advertisers are breaking a record with more than half of the commercials airing in high-definition.
Super Bowl XL advertisers are breaking a record with more than half of the commercials airing in high-definition.
Super Bowl Isn't Just for the Boys
Dove surprised ad industry pros by buying an ad in the Super Bowl. Will the commercial featuring young girls who aren't happy with who they are be a success?
Dove surprised ad industry pros by buying an ad in the Super Bowl. Will the commercial featuring young girls who aren't happy with who they are be a success?
Super Bowl Ads to Go
Sponsors want to tap into the 70,000 fans inside the stadium and after pressuring the NFL to replay the ads, the NFL has found new ways to deliver this year's Super Bowl commercials.
Sponsors want to tap into the 70,000 fans inside the stadium and after pressuring the NFL to replay the ads, the NFL has found new ways to deliver this year's Super Bowl commercials.
Toyota to Air Spanish Super Bowl Ad
Toyota will air a Spanish commercial for the hybrid Camry during Super Bowl XL.
Toyota will air a Spanish commercial for the hybrid Camry during Super Bowl XL.
ESPN to Launch Mobile ESPN During Super Bowl XL
ESPN will be launching a new mobile service for sports fan. To kick off the promotion, ESPN has bought a 60-second commercial during Super Bowl XL.
ESPN will be launching a new mobile service for sports fan. To kick off the promotion, ESPN has bought a 60-second commercial during Super Bowl XL.
Super Bowl XL's Advertising Lineup
Advertisers are signing up for Super Bowl XL advertising. See who's on the roster so far.
Advertisers are signing up for Super Bowl XL advertising. See who's on the roster so far.
Super Bowl XL's Ad Rates Flat
Super Bowl XL is a bargain if you have $2.4 million to spare for a :30 commercial. The ad rates are flat over last year's game.
Super Bowl XL is a bargain if you have $2.4 million to spare for a :30 commercial. The ad rates are flat over last year's game.
Visa and McDonald's Sit Out Super Bowl XL
Visa and McDonald's are reportedly sitting out Super Bowl XL. Olympics advertising is a much more enticing deal for some companies.
Visa and McDonald's are reportedly sitting out Super Bowl XL. Olympics advertising is a much more enticing deal for some companies.
GM Gets Suited Up for Super Bowl XL
General Motors is getting in the team spirit by wrapping its corporate headquarters for Super Bowl XL.
General Motors is getting in the team spirit by wrapping its corporate headquarters for Super Bowl XL.
Super Bowl XL Ad Trivia
Was the $2.5 million advertisers spent for Super Bowl XL commercials a good buy or a waste of money? See how well you remember the advertiser's message in the Super Bowl XL ad trivia challenge.
Was the $2.5 million advertisers spent for Super Bowl XL commercials a good buy or a waste of money? See how well you remember the advertiser's message in the Super Bowl XL ad trivia challenge.