Complete Super Bowl XL Coverage

Which of the top 10 Super Bowl XL commercials among viewers is your favorite but also hit the mark with consumers? Vote in the Favorite Super Bowl XL Commercials poll.

Which Super Bowl XL commercial completely missed the mark with consumers? Vote in the Worst Super Bowl XL Commercials poll.

They came to play. These advertisers scored big with their commercials in Super Bowl XL.

Instead of spending millions of dollars during Super Bowl XL, these advertisers should've stayed at home and watched from the sidelines. Check out the Worst Commercials of Super Bowl XL.

They suited up and played the game. But how did they do? Check the complete list of Super Bowl XL Advertisers and how their ads played out in the big game.

Tune into Super Bowl XL and see an instant scorecard to the commercials right here on the About.com Advertising site during the game. We're breaking down every ad as it hits the field.

On the eve of the big game, find out who's buying advertising in Super Bowl XL.

Kermit the Frog has signed with Ford to appear in a Super Bowl XL commercial promoting the 2007 Ford Escape Hybrid.

Richard Dean Anderson is back as MacGyver for a MasterCard commercial debuting in Super Bowl XL.

The NFL's lawyers are looking for trademark violators. Advertisers using the words "Super Bowl" have to pay to play, the lawyers say.

After 11 years off the field, BK is suiting up for a one minute commercial during Super Bowl XL.

Fabio's promoting a new line of shampoo in a Super Bowl commercial. Or is he?

After 13 rejected commercials for Super Bowl XL, ABC accepted GoDaddy.com's 14th submission just days before the big game.

Super Bowl XL advertisers are breaking a record with more than half of the commercials airing in high-definition.

Dove surprised ad industry pros by buying an ad in the Super Bowl. Will the commercial featuring young girls who aren't happy with who they are be a success?

Sponsors want to tap into the 70,000 fans inside the stadium and after pressuring the NFL to replay the ads, the NFL has found new ways to deliver this year's Super Bowl commercials.

Toyota will air a Spanish commercial for the hybrid Camry during Super Bowl XL.

ESPN will be launching a new mobile service for sports fan. To kick off the promotion, ESPN has bought a 60-second commercial during Super Bowl XL.

Advertisers are signing up for Super Bowl XL advertising. See who's on the roster so far.

Super Bowl XL is a bargain if you have $2.4 million to spare for a :30 commercial. The ad rates are flat over last year's game.

Visa and McDonald's are reportedly sitting out Super Bowl XL. Olympics advertising is a much more enticing deal for some companies.

General Motors is getting in the team spirit by wrapping its corporate headquarters for Super Bowl XL.

Was the $2.5 million advertisers spent for Super Bowl XL commercials a good buy or a waste of money? See how well you remember the advertiser's message in the Super Bowl XL ad trivia challenge.