Third Quarter, First Commercial Break
Brand: Meet the Robinsons
Company: Walt Disney Pictures
Description: Movie Promo
Agency: In-house
Another movie with a March release date. Are children's movie promos a waste of money in the Super Bowl? We'll just have to wait and see.
Brand: e-Trade
Company: e-Trade
Description: Getting Robbed by Your Bank?
Agency: BBDO
Bank employees rob their customers. Gets your attention but the fourth quarter finger spot is much better.
Brand: Coca-Cola
Company: Coca-Cola
Description: Happiness Factory
Agency: Wieden & Kennedy
This is not Happiness Factory's debut and it's been interesting to see Coca-Cola's lineup of ads. You have the first quarter "Video Game" spot, the second quarter Black History Month commercial and now an ad that's hit the air before. Are the days of cola wars during the Super Bowl gone? Pepsi used its airtime to promote Sierra Mist with three fresh spots and also sponsored the halftime show.
Third Quarter, Second Commercial Break
Brand: Bud Light
Company: Anheuser-Busch
Description: Apes Plot to Steal Beer
Agency: DDB
Anheuser-Busch continues to prove why it's always the winner after every Super Bowl with this spot.
Brand: Revlon Colorist
Company: Revlon
Description: Sheryl Crow Gets an Endorsement Gig
Agency: Endeavor
This one minute commercial is as out of place as Super Bowl XL's Slim-Fast ad.
Third Quarter, Third Commercial Break
Brand: CareerBuilder
Company: CareerBuilder
Description: Workers Fight for Promotion
Agency: Cramer-Krasselt
Now that you've seen the first of the jungle ads, you know where this one's going and somehow it makes this ad even funnier than the first.
Brand: Carne Asada Steak Grilled Taquitos
Company: Taco Bell
Description: Lions Discuss Taco Bell's New Food
Agency: DraftFCB
Animals always win in Super Bowl ads. Ricardo Montalban also rolls his R's for the voiceover in this commercial. Big improvement over last year's ad that featured Spandau Ballet's "True."
Brand: Van Heusen
Company: Phillips-Van Heusen
Description: Men are Ready for Any Occasion with Van Heusen
Agency: In-house, produced by HomeNYC
Ah, the old video running backwards to follow someone from the end of their day back to the beginning. Viewers waited for the punch line and there wasn't one so the ad got lost.
Third Quarter, Fourth Commercial Break
Brand: Tundra
Company: Toyota
Description: Redesign of Tundra
Agency: Saatchi & Saatchi
Similar to the first one but the actual demonstration is making this ad stand out. It's not trying to be cutesy with sing-a-long's like Chevrolet and it's not competing with Ford, who skipped in-game advertising altogether.
Brand: Emerald Nuts
Company: Diamond Emerald Nuts
Description: Robert Goulet Messes With Your Stuff
Agency: Goodby, Silverstein & Partners
Goulet is downright creepy in this ad. Sure makes it convincing that you need some Emerald Nuts to keep him away. Definite improvement over last year's "Druid" commercial.
Brand: myFaves
Company: T-Mobile
Description: Charles Barkley Doesn't Get Recognized
Agency: Publicis
NBA stars Charles Barkley and Dwayne Wade talk about who's in their myFaves when a fan comes up and thinks Wade is dining with his dad (Barkley). Not a debut for T-Mobile but still a funny ad.
Third Quarter, Fifth Commercial Break
Brand: FedEx Ground
Company: FedEx
Description: Can't Judge Something by Its Name
Agency: BBDO
An okay ad. Not a standout in the Super Bowl, though. "Moon Office" airing in the first quarter was much better.
Brand: Nationwide Annuity
Company: Nationwide Insurance
Description: Kevin Federline Realizes Life Comes at You Fast
Agency: TM Advertising
This ad received a lot of pre-game publicity because of the National Restaurant Association wanting this commercial pulled. The ad was good for a laugh and we can only hope this is the last we ever see from Britney Spears's soon-to-be ex-husband.
Brand: Bud Light
Company: Anheuser-Busch
Description: Couple Debates Over Picking Up Hitchhiker with Bud Light and an Axe
Agency: DDB
This ad seems ridiculously silly so it gives you a chuckle. But you really get the belly laugh at the end when the couple, now driving the axe-wielding hitchhiker and his Bud Light, approach a guy on the road with a chainsaw and Bud Light. The driver says, "Look, he has Bud Light. The axe man says, "And a chainsaw!"
