Fourth Quarter, Fourth Commercial Break
Brand: Hannibal Rising
Company: MGM
Description: Movie Promo
Out of all the movie promos in Super Bowl XLI, not one has been for a summer release.
Brand: CareerBuilder
Company: CareerBuilder
Agency: Cramer-Krasselt
Description: Do More Than Just Survive the Workweek
CareerBuilder took a big chance by getting rid of the chimpanzees in its ads. That chance is paying off with the kickoff of the new "It's a jungle out there" ad campaign. Another winner for CareerBuilder.
Fourth Quarter, Fifth Commercial Break
Brand: Honda Corporate
Company: Honda
Agency: RPA
Description: Best Gas Mileage
This is the point in the game when viewers find out the commercials are starting to slow down. Spot's okay. Nothing memorable. Another commercial Honda could've placed somewhere else and had better results.
Brand: GoDaddy.com
Company: GoDaddy.com
Description: Everyone Wants to Work in Marketing
Agency: GoDaddy Productions
Ad repeat from first quarter. If GoDaddy.com would spend more time on its ads instead of submitting racy ads they know will get rejected, they could actually have a second ad that is fresh for viewers. The ad's definitely not good enough to have to watch again.
Brand: Snapple
Company: Snapple Beverage Corporation
Description: Mystery Ingredient
Agency: Cliff Freeman & Partners
Not a debut. Snapple's had some very good ads in the past. Seems like a big waste for this first-time Super Bowl advertiser to use this commercial during the game.
Brand: NFL
Company: NFL
Description: It's Hard to Say Goodbye
Agency: Consumer-generated ad winner
Of the consumer-generated ads for the Super Bowl, this one is the clear winner. Good concept from winner Gino Bona.
