Jeff Levine, President and Creative Director
Amp Communications
Los Angeles, CA
Touchdown:
I liked how they poked fun at last year's Janet Jackson incident.
Very funny spot , really made me laugh.
This delivered on the brand. "When you want it hot, use
Tabasco."
Very funny spot about an otherwise diligent employee surrounded by difficult coworkers played by chimpanzees. I
thought this was one of the most creative this year.
Fumbles:
Bud light the biggest spender this year with five
minutes of commercials I though came up short.
Disappointing to what they have done it the past.
The commercial did nothing to tell me that Lay's are great
potato chips. It's the use a celebrity with no relevant, believable tie to
the product.