Rates
Take advantage of the low ad rates for radio. Ad rates are on the rise but the costs are still more affordable than visual mediums like television.
Use your negotiating skills to get a good deal on an ad bundle. The more ads you buy, the better rates you'll be able to get.
Timing Your Spending
Ad rates are generally less expensive in the first and third quarters. Radio commercials in these time frames are easier to negotiate and cheaper for you to advertise.
Before you take the plunge into radio advertising, find out if you're Ready for Radio. And if you're ready to hit the airwaves, this radio commercial script can show you how to deliver strong copy that will reach your listeners every time.