Advertising Tips

In the advertising and design industry, meetings are the fleas that come with the dog. Some people like meetings, a lot. Others hate them. Most people simply tolerate them, often hoping for a snack or something else to make the whole thing better. But the sad fact is this; most meetings are either completely unnecessary, or way too long.

This edition shines the spotlight on something that not only improves the finished work, but the process, the agency morale, and the quality of the thinking involved. And what’s more, it costs absolutely nothing to implement. It needs no extra equipment. It needs little-to-no additional training. This force for good is constructive feedback.

When people first get into advertising, especially on the creative side, they find it easier to simply come out and say what they think the product or service is all about. Being direct, it seems, is the best way to get to the consumer. But this is not how good advertising works. To be successful, don't say it...prove it.

A bad presentation can kill a great campaign before it ever gets the chance to live. A good presentation can change the course of an agency, and the client, forever. Make sure you know how to rock your next creative presentation.

There's nothing as frustrating as writer's block, or staring at a blank page. But there are ways to sharpen the mind instead of admitting defeat. Try one of these 10 exercises the next time you feel stuck in a rut, or just want to sharpen your mind.

Did you know that almost every ad created, 9 out of 10 in fact, never gets noticed. That's shameful. But it can be avoided, if you know why it happens.

Is your ad campaign lacking bite? Do you wonder why ideas never take off? Maybe you need to take some brave, bold steps and fly higher.

Sex and advertising go together like movies and popcorn. And these days, sex is everywhere. But does it actually do the job of selling more product?

The six rules you need to know to create effective billboard ads

A long-needed solution to the problems of bad advertising and poor processes with advertising, marketing and design agencies.

Why consumers will continue to buy new products and services, even when they are just a simple refresh of something old.

The basic steps you need to take to write a good creative brief

Why it's easier to change customer behavior than customer beliefs.

An explanation of the core principles of guerrilla marketing