Advertising: Most Popular Articles
You've got a great idea for a campaign. But where does it go? Billboards? Direct mail? Cell phones? Posters? Guerrilla tactics? As an advertiser, you have thousands of choices. Learn more about your options, and the strengths and weaknesses of each one.
A breakdown of the typical structure of an advertising agency.
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.
The basic steps you need to take to write a good creative brief
Sex and advertising go together like movies and popcorn. And these days, sex is everywhere. But does it actually do the job of selling more product?
Advertising has changed a lot over the decades, but certain words are as powerful today as they were so many years ago. Here then are the 10 words you should always consider using in your campaigns; and if you've been paying close attention, you'll realize three of them are actually in the headline and subhead of this article.
Jerry Seinfeld's recent Clio speech gives us the opportunity to look at ourselves for a second. After all, if we as insiders can’t do it, who else can?
Investing in a TV commercial is much more cost effective than you might think. You just have to know what to look for and how to produce your company's commercial in order to reach your target audience effectively.
The six rules you need to know to create effective billboard ads.
Sometimes, adverts pull the rug out from under you. This is known as the twist ending, and here are ten of the best commercials that have completely unexpected endings.
A list of the best 10 books anyone in advertising should read
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
What press kits components do you include when creating a media kit? See press kit examples and how every one of your press kits can be used to generate free media buzz for you or your company.
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience.
There's nothing as frustrating as writer's block, or staring at a blank page. But there are ways to sharpen the mind instead of admitting defeat. Try one of these 10 exercises the next time you feel stuck in a rut, or just want to sharpen your mind.
Here are 50 of the best taglines from brands around the world. Most are American brands, but you may spot a few from other countries in there.
How do you make extra money using a blog or website that you already have? Google Ads. How much can you make?
If you're in the advertising, design or creative industries, you'll never be content with the knowledge you already have. You want to learn, improve, grow and push yourself past those boundaries. When you do, you become better. And one day, perhaps become the focus of a great documentary, to teach people what you have learned (so far). Here are 6 documentaries you absolutely must watch. Seriously. Think of it has homework that's fun and could change your outlook on your whole career.
As a business owner looking for the best, inexpensive ways to advertise your business, you may feel overwhelmed on the advertising choices you have to make, especially when you're looking at a tight budget. There are plenty of low cost options for you to consider so you can get the most out of your advertising dollars.
If it's a charity, an important message about health or public safety, or anything else that raises awareness of an issue of importance to the general public, then it falls under the realm of Public Service Advertising. But how much do you really know about it?
Whether advertisers are selling lingerie, beer, or burgers, they’ll happily use sex appeal to get noticed. Here are 10 of the steamiest ads ever made.
Advertising agencies do some very creative, funny and sometimes outlandish work. But where does it all come from? Well, in the best agencies, everyone's involved, but it's always the creative department that's at the core of the work. Think you could be part of one?
If you’re new to advertising, you will hear people talking about the SMP (Single Minded Proposition), or sometimes the USP (Unique Selling Point / Unique Selling Proposition). They’re all one and the same, although the term USP was invented by Rosser Reeves of Ted Bates & Company decades ago. In his book, Reality In Advertising, published in 1961, Reeves gives a precise, three-part definition of the USP which is just as relevant today as it was over 50 years ago.
A description of the key roles and function of an advertising agency's account services department.
You spent all of your time working on that project. The client approved it. So why isn't that check in your mailbox yet? You have several options for dealing with a freelance client who doesn't seem to want to part with the cash you're owed.
Need to create a newsletter? Don't know where to start? This how-to walks you through the process of creating a newsletter.
Get ready for ten great, funny TV commercials that were banned from the airwaves. Thankfully, they're still available to view online. Go for it.
AIDA is one of the founding principles of most modern-day marketing and advertising. In fact, it's often said that if your marketing or advertising is missing just one of the four AIDA steps, it will fail. While that's not strictly true (a branding or awareness campaign does not necessarily need the Action step) you need to know about AIDA, and use it whenever possible.
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. Behind every successful ad campaign, there's a fantastic AE that made it all come together.
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
Product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. Discover what some of the most infamous uses of product placement in movies and on TV.
Creative Directors aren't born overnight. It takes a long career in advertising to grow a successful CD. Reaching this management position comes with many perks like a lucrative salary and the bragging rights to a successful ad campaign. See if this career path is right for you and find out how to get started.
A pioneer, entrepreneur and one of the best clients the advertising industry ever had, Steve Jobs had a career (which ended way too soon) that anyone would envy.
You may be fresh out college or maybe you're just looking for a career change. There are 10 things to do right now before you find a job in advertising.
The complete definition of broadcast advertising, including the many different types of broadcast advertising there are within the category, rates for commercials, types of ads and the cost of creating adverts for TV and Radio.
Looking forward often requires looking backwards, at where we have come from. In the case of advertising, many great people have given us a great deal of insight on the subject. All we have to do is listen to it, and we can stand on the shoulders of giants and take the next step. So, for your inspiration, here are 25 great quotes on three different advertising topics – honesty, content, and the creative process. Enjoy.
A very quick overview of how an agency works, broken down into a few key areas.
While Beats by Dre may be the best selling headphone in the world, it’s not the best. In fact, it’s not even close.
Time for a fact check. Get ready to shed some light on a career surrounded by many myths.
Half the battle of making your product a success is being prepared when you take the product to market. These five steps show you how to get on the right track from the start.
Papa John's claims to have better ingredients and a better pizza. But Pizza Hut feels differently and filed a false advertising lawsuit against its competitor. The U.S. Supreme Court put an end to the case in 2004. And one company was shocked by the results.
Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.
Consumers are usually well-informed of a product or service before they actually make a purchase. We get that way because we read up on a product, know everything about it before we buy and even comparison shop. Know what type of brochure that will fit into your advertising plan to get consumers one step closer to making a purchase.
You want to increase blog traffic but making your company blog popular takes more than just announcing you have a blog. Learn how to increase traffic and join the ranks of other popular corporate blogs.
If you're a creative in the advertising or designer industry, freelancing can be a great way to earn a living, or supplement your current income. And you should never feel guilty about charging the rate you deserve. Find out why.
From the day Kobe Bryant was accused of sexualt his endorsement deals have been in question. Take an in-depth look at each of his deals and find out how other athlete endorsers may be affected.
To say political ads bombard television, radio, and billboards would be a vast understatement. But where did it stem from, and how has it changed?
If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if working in advertising is right for you.
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.
Anyone in the advertising industry will go through dozens of interviews during their career. Many will keep making the same mistakes. Here are the five big ones, and how to avoid them.
A bad presentation can kill a great campaign before it ever gets the chance to live. A good presentation can change the course of an agency, and the client, forever. Make sure you know how to rock your next creative presentation.
The term outdoor advertising, also know as out-of-home (OOH) is a broad one that covers billboards, posters, transit wraps and much more. Learn what's involved, including the costs.
Whether you're a freelance copywriter or a freelance graphic designer, you need a contract in place to protect yourself and to let your clients know exactly what they're getting from you.
As a man, in advertising, I am writing this knowing that in the past I have created ads that are guilty of this objectification. As a man who consumes advertising, I can also say I have been affected by them in some way.
In advertising and marketing, customer acquisition is the term used to describe the process of bringing new customers to a particular brand, product or service. This process almost always has costs associated with, and this is known as the ROI, or Return On Investment (more on that in a moment). While there are many different ways to acquire these customers, some methods can be tracked, others cannot. But the primary goal of customer acquisition is to do the least amount of work, and spend the least amount of money, to get as many customers as possible into the fold.
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.
A list of the top six advertising, marketing and design awards that are actually worth the entrance fee. Win these, you win big.
No matter what your advertising medium, drive your message home by making it personal. Because nobody wants to buy a product from someone who sounds stuffy and unfriendly.
Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.
Ever wonder if the ad campaigns on TV's Mad Men are real? Many Mad Men advertising campaigns use actual ads that ran back in the day. Some of the most inventive and, yes, manipulative advertising that ever appeared ran during the '60s, changing the game forever.
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.
Over the years, I have noticed that the adverts seem to fall into several big buckets. There are obviously more than six categories, but most fit into them. If you’re a woman reading this, some will apply to you, too. After all, you also buy products for men. But advertisements that are aimed at you, for you, tend to fall into different categories that we’ll discuss in another article. So, here then are the six big ways men are patronized to be advertisers every day of the year. And sadly, they work. Again and again and again.
Radio commercials are some of the most affordable ads on the market. Find out the five keys to making your radio commercial campaign a success.
Creatives, and some clients, love to push boundaries and defy tradition. Safe is boring. Good is not good enough. PG-13 is a snooze. And that’s why, for decades now, advertising has continued to nudge the line ever more towards the sexually-charged, action-packed, violence-inspired ads that we often see on TV and in movie theaters.
Writing press releases helps you get free exposure for your company and its products. Learn how to write press releases that the media can't resist.
There are plenty of advertising agencies looking to fill copywriting jobs. Learn more about this advertising career.
If you have an idea to sell and you meet a potential buyer, you need to jump on that opportunity and pitch it to that person quickly, and with confidence. A good elevator pitch can do wonders for your business or ad campaign.
Are you writing headlines that draw consumers in or are they turning the page? You have many options for writing headlines that will make your advertising campaign effective.
The advertising definition of in-house agency.
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Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience. See how to create one here.
Get free media coverage by creating a press kit for your company, your band or even yourself. See sample press kits examples and learn how to create a press kit that will generate free buzz.
Do you need a degree? If so, what kind? Anyone with an interest in working in advertising always wants to know what kind of educational background they need and how they can get started. Find the answers to your common questions about beginning your career in advertising.
You have a great idea. You've never seen it done before. Now what do you do with it?
When you know how to write a sales letter, you can hone in on your target audience and turn those prospects into paying customers. These tips show you how to write a sales letter that will get results.
Time's running out and you need extra customers now. These perks can turn those potential customers into paying customers.
Submit your advertising or public relations article for consideration on the About.com Advertising site.
Writing a tagline is not easy. No one every really thinks they've hit the nail on the head until the public starts accepting it. Some are great, others are
Is your ad campaign lacking bite? Do you wonder why ideas never take off? Maybe you need to take some brave, bold steps and fly higher.
In just five quick steps, you can create a brochure with staying power.
If you know how to write subheads for any advertising medium, you'll be able to create compelling copy that grabs your reader's attention. Writing subheads for print ads and websites requires different approaches. Find out how to write subheads that work no matter what you're writing.
Considering a career in advertising? Here's your chance to check it out and learn if advertising is right for you, and if you have what it takes to be an art director.
Some ideas and thought starters to help you create a good viral video. Page 3.
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties or giveaway items all designed to promote. But look a little more closely. How many really do an effective job?
What is a loss leader? What are the advantages of using a loss leader strategy, and what are the downfalls? All is explained here.
The advertising definition of demographics.
Instagram is bringing another complex photo technique to the masses – time lapse – and it is going to be everywhere in the coming weeks and months.
Making a creative advertising portfolio will help you stand out in a long line of advertising job applicants. Page 5.
The advertising definition for billboard.
You see this symbol almost every day, especially if you live in the city. There are over 35,000 McDonald's restaurants around the world, which means
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can make or break your coverage. Avoid the common mistakes people make by using these tools to effectively deal with the media and establish a long-term relationship.
This has been happening more and more, and it's getting annoying. In the constant struggle to rise above the clutter, agencies are making memorable ads that
Print advertising is effective and affordable if you know how to write print ads. Understand the elements of effective print advertising to create print ads that sell your products and services.
Working in the media department may be the right career for you. See what it takes to become a Media Director and what a typical day is like on the job.
Budget blues don't have to keep you from advertising. For less than $10 a day, you can reach customers through ads on cable. And the best part, you don't even need a degree in advertising to create your ad.
An explanation of the core principles of guerrilla marketing
I like Chipotle's new cups, featuring original work from Gladwell, Apatow, Bill Hader, Sarah Silverman and more. I think it's a bold move, and it will
As marketers look for ways to keep up with changes in technology and media, advertising trends have changed dramatically. Find out the ways marketers have been trying to reach you, and that you can take advantage of for your business or career.
The book is called Think Small: The Story Of The World's Greatest Ad by Dominik Imseng. It's 160 pages long, and they're short pages. It is the story of
The advertising definition of an advertising agency.
Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.
Anyone with an English degree will take one look at the headline and feel either appalled, nauseous or angry. It’s not very good. Come to think of it, that last sentence wasn’t, either. Or this one. Ouch. But in the world of advertising, marketing and design, the most important aspect of the work is communication. Does it get the message across successfully?
How should your press release look? From contact information to headlines, these step-by-step instructions show you the visuals of a powerful press release.
If you know the name Stella Artois, you know it's a Belgian lager beer with a reputation for excellence. But do you know about the history of the campaign that made it so exclusive?
You've made the decision to become a freelance copywriter but you're not sure what to do next. These seven tips show you how to start your freelance copywriting career off right.
The advertising definition of headline.
An examination of the possible impact that cell phone advertising will have on the industry as a whole.
There’s a long history of advertisers and big corporations pulling April Fool’s jokes, and they continue to suck in consumers, readers, viewers, and radio listeners. To celebrate the tomfoolery, here is the Advertising channel’s top 10 April Fool’s Day pranks over the years.
Breaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.
The advertising definition of graphic design.
Just as a new company creates a business plan, a new advertising agency needs one too. Even if you're a freelance copywriter or graphic designer, you need a plan of action as well.
Truly successful direct mail is targeted, says something powerfully (and memorably) and talks directly to the customer. And there’s no better way to engage in conversation than with a letter. Learn the basic elements of a successful direct mail letter.
I get a lot of letters and emails asking me “how do I keep my ideas safe?” and “how can I make sure that my ideas remain my ideas?” Or, to go one better, “what do I do if someone steals my ideas?” And to many, these are tricky questions.
They came to play. These advertisers scored big with their commercials in Super Bowl XL.
Without doubt, the man who has had the greatest influence on modern day advertising is William
What can you expect from a career in modern-day advertising? Is it a playground for creativity, filled with short weeks, free vacations and tons of money? Or is it hard work, low pay and weeks being tied to your desk? Find out.
Breaking into advertising can range from tough, to almost impossible. But if you apply yourself, and sink your teeth into the task, you can do it.
If you’re a client that regularly deals with an advertising agency, here are 10 tips you should follow to make sure you get the best out of your chosen firm. Remember, you are both in it for the same reason…to make money. You will make more if they do effective work, and they will make more by attracting other clients who saw the effective work they did for you.
This copywriting exercise helps you write a print ad for a toothpaste. Copywriting exercises help you become a better copywriter, no matter what your advertising experience level.
If you’re any kind of writer, be it a copywriter, someone in public relations, or a marketing writer, you will be asked to write an advertorial at some point in your career. Advertorials, also known as long form copy ads, are the opposite of typical ads that feature 90% visual and barely any copy at all. Instead, advertorials are designed to look like a part of the publication in which they’re appearing, and are intended to be an interesting read that divulges a plethora of information about the product or service.
Is Your Advertising Worthy of Reddit?
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create an effective yellow pages ad.
Whether you're pursuing an ad agency position as an account executive or a copywriter, you have to land that face-to-face interview before you can get the job. Help increase your chances.
The growing popularity of crowdsourcing in advertising, and its impact on the industry.
There is no smoke without fire, and there are clearly many rotten apples that have ruined both professions, in the eyes of the general public anyway. Lawyers are slimy liars who will do anything to win a case. Advertisers are slick liars who will say anything to get a sale. However, this is just not true. The “truths” about us are lies 99% of the time.
Optimize your site using white hat SEO strategies and avoiding black hat SEO techniques. These tips show you how by pitting white hat vs. black hat SEO methods.
Advertising, at its best, is about focusing on the truth of a product or service in a way that is memorable, powerful, entertaining, or maybe even all three. Often, it’s about exaggerating a benefit. These days, it’s more about REALLY exaggerating a benefit to the point of ridiculousness. And that has started to create some ads that, even though we know they’re just ads, are still pushing the limits of believability to the point of insanity.
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Say “stock photography” to anyone worth their salt in a creative department, and they will look at you with a mixture of contempt and fear. Mostly contempt. Despite stock houses making many millions of dollars from stock every year, most of the big agencies won’t touch it. But why is it so universally hated by the top dogs, and loved by smaller shops?
The advertising definition of demographic segmentation.
The advertising definition of endorsement.
Internships in advertising and PR can be an invaluable experience to your career. Follow these steps to get the most out of your internship.
Every industry has its stars, past and present, and advertising is certainly no exception. In fact, the very nature of advertising, and the number of different industries it touches, has resulted in some of the biggest players becoming household names. If you're new to the advertising industry, some of these people may not be familiar to you. If you're a veteran, this list will hopefully be a nice reminder of the greats who helped you get where you are today.
Even the ad pros make blunders. From claims of racism in ads to failed consumer-generated commercials, advertising flops can be more interesting than the actual ads themselves.
Get your copywriting career on track today. Whether you're looking to become an advertising agency copywriter or you want to be your own boss as a freelance copywriter, there are five ways you can jumpstart your copywriting career right now.
Infomercials are hard sell, direct response TV commercials that usually last between 15 and 30 minutes. This is called long-form advertising, and is used for products that can cost hundreds, or even thousands, of dollars. Infomercials that are up to two minutes long are known as short-form commercials, and usually come with a price tag under $20. This type of advertising is also known as paid programming, with a disclaimer preceding it using language like “the following is a paid advertisement for XYZ brand.” Infomercials always ask for a sale, and are a prime example of the AIDA model.
Ready to start an ad agency? Now what do you do? Use these top picks to get your agency off the ground.
The ultimate pot of gold at the end of the rainbow is the creative director role. It takes an incredible amount of hard work, time, and dedication to fill those shoes.
What happens when some of America's greatest taglines are put through the translation filter? It's not actually as cut and dry as simply hitting the translate button, due to different cultural references. We went through the advertising archives to find some of the best examples of tagline crash-and-burn.
Here are 21 great quotes on advertising from some people you will know very well, and others who may not have made it onto your radar.
If you have a very limited budget but want to get your ads seen by as many people as possible, remnant advertising could be the ideal solution for you.
Ready to get a commercial produced for your company? Who will shoot the video? Write the copy? How will you get it on the air? How much will it cost? Should you go with a production company, ad agency or a tv station's production house? Don't get lost in the flurry of questions. Find out what you need to know before you buy a television commercial package.
Your commercial looks great on TV but what happens when the airtime you bought has come and gone? Get more out of your ad budget, reach new customers and generate buzz about your company by posting your commercial on YouTube.
The advertising definition of hidden text.
The advertising definition of DMA.
There are places beyond non-traditional that you should consider, because now those “unexpected” places to advertise are becoming inundated with messages from big brands far and wide.
In part one of this two-part series, we looked at three different ways advertising panders to men. First, by really playing up the manliest things in life. Second, by bowing down to the inner child within us all. And third, to bombard us with images of attractive semi-naked women. Now we look at three more ways that advertising sells stuff to the weaker sex (trust me, we die earlier, we get more diseases, we are not stronger in many regards).
Why it's easier to change customer behavior than customer beliefs.