Advertising: Most Popular Articles
These articles are the most popular over the last month.
Advertising Methods
You've got a great idea for a campaign. But where does it go? Billboards? Direct mail? Cell phones? Posters? Guerrilla tactics? As an advertiser, you have thousands of choices. Learn more about your options, and the strengths and weaknesses of each one.
You've got a great idea for a campaign. But where does it go? Billboards? Direct mail? Cell phones? Posters? Guerrilla tactics? As an advertiser, you have thousands of choices. Learn more about your options, and the strengths and weaknesses of each one.
10 Ad and PR Differences
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.
Create a Flyer
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience.
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience.
Write Creative Brief
The basic steps you need to take to write a good creative brief
The basic steps you need to take to write a good creative brief
Sex In Advertising
Sex and advertising go together like movies and popcorn. And these days, sex is everywhere. But does it actually do the job of selling more product?
Sex and advertising go together like movies and popcorn. And these days, sex is everywhere. But does it actually do the job of selling more product?
Structure of Ad Agency
A breakdown of the typical structure of an advertising agency
A breakdown of the typical structure of an advertising agency
Rules of Billboard Ads
The six rules you need to know to create effective billboard ads
The six rules you need to know to create effective billboard ads
10 Ways to Get an Agency Job
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.
Essentials to a Commercial
Investing in a TV commercial is much more cost effective than you might think. You just have to know what to look for and how to produce your company's commercial in order to reach your target audience effectively.
Investing in a TV commercial is much more cost effective than you might think. You just have to know what to look for and how to produce your company's commercial in order to reach your target audience effectively.
10 Power Words
Advertising has changed a lot of the decades, but certain words are as powerful today as they were so many years ago. Here then are the 10 words you should always consider using in your campaigns; and if you've been paying close attention, you'll realize three of them are actually in the headline and subhead of this article.
Advertising has changed a lot of the decades, but certain words are as powerful today as they were so many years ago. Here then are the 10 words you should always consider using in your campaigns; and if you've been paying close attention, you'll realize three of them are actually in the headline and subhead of this article.
Create a Newsletter
Need to create a newsletter? Don't know where to start? This how-to walks you through the process of creating a newsletter.
Need to create a newsletter? Don't know where to start? This how-to walks you through the process of creating a newsletter.
Top 10 Ad Books
A list of the best 10 books anyone in advertising should read
A list of the best 10 books anyone in advertising should read
Make Money Google Ads
How do you make extra money using a blog or website that you already have? Google Ads. How much can you make?
How do you make extra money using a blog or website that you already have? Google Ads. How much can you make?
10 Creative Exercises
There's nothing as frustrating as writer's block, or staring at a blank page. But there are ways to sharpen the mind instead of admitting defeat. Try one of these 10 exercises the next time you feel stuck in a rut, or just want to sharpen your mind.
There's nothing as frustrating as writer's block, or staring at a blank page. But there are ways to sharpen the mind instead of admitting defeat. Try one of these 10 exercises the next time you feel stuck in a rut, or just want to sharpen your mind.
Agency Account Executive
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. Behind every successful ad campaign, there's a fantastic AE that made it all come together.
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. Behind every successful ad campaign, there's a fantastic AE that made it all come together.
Get To Know, and Use, AIDA:
AIDA is one of the founding principles of most modern-day marketing and advertising. In fact, it's often said that if your marketing or advertising is missing just one of the four AIDA steps, it will fail. While that's not strictly true (a branding or awareness campaign does not necessarily need the Action step) you need to know about AIDA, and use it whenever possible.
AIDA is one of the founding principles of most modern-day marketing and advertising. In fact, it's often said that if your marketing or advertising is missing just one of the four AIDA steps, it will fail. While that's not strictly true (a branding or awareness campaign does not necessarily need the Action step) you need to know about AIDA, and use it whenever possible.
Ad Awards That Matter
A list of the top six advertising, marketing and design awards that are actually worth the entrance fee. Win these, you win big.
A list of the top six advertising, marketing and design awards that are actually worth the entrance fee. Win these, you win big.
Creating Press Kits
What press kits components do you include when creating a media kit? See press kit examples and how every one of your press kits can be used to generate free media buzz for you or your company.
What press kits components do you include when creating a media kit? See press kit examples and how every one of your press kits can be used to generate free media buzz for you or your company.
Creative Director Career
Creative Directors aren't born overnight. It takes a long career in advertising to grow a successful CD. Reaching this management position comes with many perks like a lucrative salary and the bragging rights to a successful ad campaign. See if this career path is right for you and find out how to get started.
Creative Directors aren't born overnight. It takes a long career in advertising to grow a successful CD. Reaching this management position comes with many perks like a lucrative salary and the bragging rights to a successful ad campaign. See if this career path is right for you and find out how to get started.
Your Tagline
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
The Power of Press Releases
Writing press releases helps you get free exposure for your company and its products. Learn how to write press releases that the media can't resist.
Writing press releases helps you get free exposure for your company and its products. Learn how to write press releases that the media can't resist.
That's a Wrap
Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.
Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.
Advertising Career Myths
Time for a fact check. Get ready to shed some light on a career surrounded by many myths.
Time for a fact check. Get ready to shed some light on a career surrounded by many myths.
What if Advertising Told The Whole Truth?
What if Ads Were 100% Honest? If we’re completely honest with ourselves, we know as either clients, account managers or creatives, we’d be setting ourselves an impossible task.
What if Ads Were 100% Honest? If we’re completely honest with ourselves, we know as either clients, account managers or creatives, we’d be setting ourselves an impossible task.
Low Cost Advertising
As a business owner looking for the best, inexpensive ways to advertise your business, you may feel overwhelmed on the advertising choices you have to make, especially when you're looking at a tight budget. There are plenty of low cost options for you to consider so you can get the most out of your advertising dollars.
As a business owner looking for the best, inexpensive ways to advertise your business, you may feel overwhelmed on the advertising choices you have to make, especially when you're looking at a tight budget. There are plenty of low cost options for you to consider so you can get the most out of your advertising dollars.
Run Your Own Ad Campaign
Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.
Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.
Kobe Bryant's Endorsements
From the day Kobe Bryant was accused of sexualt his endorsement deals have been in question. Take an in-depth look at each of his deals and find out how other athlete endorsers may be affected.
From the day Kobe Bryant was accused of sexualt his endorsement deals have been in question. Take an in-depth look at each of his deals and find out how other athlete endorsers may be affected.
Print Advertising Definition
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
Finding a Job in Advertising
You may be fresh out college or maybe you're just looking for a career change. There are 10 things to do right now before you find a job in advertising.
You may be fresh out college or maybe you're just looking for a career change. There are 10 things to do right now before you find a job in advertising.
Lies, Lies and Advertising.
There is no smoke without fire, and there are clearly many rotten apples that have ruined both professions, in the eyes of the general public anyway. Lawyers are slimy liars who will do anything to win a case. Advertisers are slick liars who will say anything to get a sale. However, this is just not true. The “truths” about us are lies 99% of the time.
There is no smoke without fire, and there are clearly many rotten apples that have ruined both professions, in the eyes of the general public anyway. Lawyers are slimy liars who will do anything to win a case. Advertisers are slick liars who will say anything to get a sale. However, this is just not true. The “truths” about us are lies 99% of the time.
Starting Your Freelance Career
You've made the decision to become a freelance copywriter but you're not sure what to do next. These seven tips show you how to start your freelance copywriting career off right.
You've made the decision to become a freelance copywriter but you're not sure what to do next. These seven tips show you how to start your freelance copywriting career off right.
Taking Your Product to Market
Half the battle of making your product a success is being prepared when you take the product to market. These five steps show you how to get on the right track from the start.
Half the battle of making your product a success is being prepared when you take the product to market. These five steps show you how to get on the right track from the start.
Truth In Advertising
IN advertising, a clever image is all well and good, but what’s it saying? Lots of copy is fine, but how do you get people to read it? And continue reading? Sure, celebrity endorsements work, but what message will they communicate? There’s only one answer to all of those questions, and it’s something that is at the heart and soul of every successful advertising campaign. The truth.
IN advertising, a clever image is all well and good, but what’s it saying? Lots of copy is fine, but how do you get people to read it? And continue reading? Sure, celebrity endorsements work, but what message will they communicate? There’s only one answer to all of those questions, and it’s something that is at the heart and soul of every successful advertising campaign. The truth.
Vintage Ads From America Part 3
In parts one and two of this three part series, we looked at the 1940s and 1950s, and a small sampling of the advertising that came out of the US in those two decades. Now, in this final chapter, we turn our eye to the 1960s. Will the swinging sixties, civil rights, free love and the women’s bring a change to the tonality of the advertising? Lets start by looking at some of the major events happening in the United States during that decade.
In parts one and two of this three part series, we looked at the 1940s and 1950s, and a small sampling of the advertising that came out of the US in those two decades. Now, in this final chapter, we turn our eye to the 1960s. Will the swinging sixties, civil rights, free love and the women’s bring a change to the tonality of the advertising? Lets start by looking at some of the major events happening in the United States during that decade.
Mad Men Advertising Campaigns
Ever wonder if the ad campaigns on TV's Mad Men are real? Many Mad Men advertising campaigns use actual ads that ran back in the day. Some of the most inventive and, yes, manipulative advertising that ever appeared ran during the '60s, changing the game forever.
Ever wonder if the ad campaigns on TV's Mad Men are real? Many Mad Men advertising campaigns use actual ads that ran back in the day. Some of the most inventive and, yes, manipulative advertising that ever appeared ran during the '60s, changing the game forever.
I’m Not Buying That One.
Advertising, at its best, is about focusing on the truth of a product or service in a way that is memorable, powerful, entertaining, or maybe even all three. Often, it’s about exaggerating a benefit. These days, it’s more about REALLY exaggerating a benefit to the point of ridiculousness. And that has started to create some ads that, even though we know they’re just ads, are still pushing the limits of believability to the point of insanity.
Advertising, at its best, is about focusing on the truth of a product or service in a way that is memorable, powerful, entertaining, or maybe even all three. Often, it’s about exaggerating a benefit. These days, it’s more about REALLY exaggerating a benefit to the point of ridiculousness. And that has started to create some ads that, even though we know they’re just ads, are still pushing the limits of believability to the point of insanity.
What Was Hyundai Thinking?
Make no mistake, the Hyundai Suicide ad was designed to get attention. It was all done to make the dumb thing go viral. The creatives at Innocean knew this, they’re clearly not that short-sighted. And even as I write this, I am contributing to the viral aspect. As Dave Trott has written, the number one thing your advertising must do is get noticed. This ad, it did that. It got noticed. Boy, did it get noticed. But now it is in the spotlight, it must use the attention to sell cars.
Make no mistake, the Hyundai Suicide ad was designed to get attention. It was all done to make the dumb thing go viral. The creatives at Innocean knew this, they’re clearly not that short-sighted. And even as I write this, I am contributing to the viral aspect. As Dave Trott has written, the number one thing your advertising must do is get noticed. This ad, it did that. It got noticed. Boy, did it get noticed. But now it is in the spotlight, it must use the attention to sell cars.
Create a Freelancing Contract
Whether you're a freelance copywriter or a freelance graphic designer, you need a contract in place to protect yourself and to let your clients know exactly what they're getting from you.
Whether you're a freelance copywriter or a freelance graphic designer, you need a contract in place to protect yourself and to let your clients know exactly what they're getting from you.
Account Services Department
A description of the key roles and function of an advertising agency's account services department.
A description of the key roles and function of an advertising agency's account services department.
The Creative Department of an Advertising Agency
Advertising agencies do some very creative, funny and sometimes outlandish work. But where does it all come from? Well, in the best agencies, everyone's involved, but it's always the creative department that's at the core of the work. Think you could be part of one?
Advertising agencies do some very creative, funny and sometimes outlandish work. But where does it all come from? Well, in the best agencies, everyone's involved, but it's always the creative department that's at the core of the work. Think you could be part of one?
Getting Paid for Freelancing
You spent all of your time working on that project. The client approved it. So why isn't that check in your mailbox yet? You have several options for dealing with a freelance client who doesn't seem to want to part with the cash you're owed.
You spent all of your time working on that project. The client approved it. So why isn't that check in your mailbox yet? You have several options for dealing with a freelance client who doesn't seem to want to part with the cash you're owed.
New Advertising Trends
As marketers look for ways to keep up with changes in technology and media, advertising trends have changed dramatically. Find out the ways marketers have been trying to reach you, and that you can take advantage of for your business or career.
As marketers look for ways to keep up with changes in technology and media, advertising trends have changed dramatically. Find out the ways marketers have been trying to reach you, and that you can take advantage of for your business or career.
Why You Got Into Advertising
Are we becoming a bunch of empty suits and hipsters finding more and more ways to justify our salaries? And if so, what can we do about it?
Are we becoming a bunch of empty suits and hipsters finding more and more ways to justify our salaries? And if so, what can we do about it?
Demographics
The advertising definition of demographics.
The advertising definition of demographics.
Media Director Career Profile
When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just be the right career for you. See what it takes to become a Media Director and what a typical day is like on the job.
When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just be the right career for you. See what it takes to become a Media Director and what a typical day is like on the job.
Brochure Plan Essentials
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.
Ad Agency Art Director
Considering a career in advertising? Here's your chance to check it out and learn if advertising is right for you, and if you have what it takes to be an art director.
Considering a career in advertising? Here's your chance to check it out and learn if advertising is right for you, and if you have what it takes to be an art director.
Five Types of Brochures
Consumers are usually well-informed of a product or service before they actually make a purchase. We get that way because we read up on a product, know everything about it before we buy and even comparison shop. Know what type of brochure that will fit into your advertising plan to get consumers one step closer to making a purchase.
Consumers are usually well-informed of a product or service before they actually make a purchase. We get that way because we read up on a product, know everything about it before we buy and even comparison shop. Know what type of brochure that will fit into your advertising plan to get consumers one step closer to making a purchase.
Juggling is for Circus Performers
We’ve talked before about time management with advertising, marketing and design agencies. As they say, time is money. It’s also quality. There’s an old adage that sums up the issues of balancing time, with money and quality of work. And yet, so often in our industry, that’s exactly what the client expects. Whether it’s from freelancers and crowdsourcing, or from internal agencies, clients are under the impression that you can have quality, quantity and lightning fast delivery, all for pennies on the dollar.
We’ve talked before about time management with advertising, marketing and design agencies. As they say, time is money. It’s also quality. There’s an old adage that sums up the issues of balancing time, with money and quality of work. And yet, so often in our industry, that’s exactly what the client expects. Whether it’s from freelancers and crowdsourcing, or from internal agencies, clients are under the impression that you can have quality, quantity and lightning fast delivery, all for pennies on the dollar.
How to Write a Sales Letter
When you know how to write a sales letter, you can hone in on your target audience and turn those prospects into paying customers. These tips show you how to write a sales letter that will get results.
When you know how to write a sales letter, you can hone in on your target audience and turn those prospects into paying customers. These tips show you how to write a sales letter that will get results.
Five Interview Mistakes
Anyone in the advertising industry will go through dozens of interviews during their career. Many will keep making the same mistakes. Here are the five big ones, and how to avoid them.
Anyone in the advertising industry will go through dozens of interviews during their career. Many will keep making the same mistakes. Here are the five big ones, and how to avoid them.
Choosing an Advertising Career
If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if working in advertising is right for you.
If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if working in advertising is right for you.
Broadcast Advertising
The complete definition of broadcast advertising, including the many different types of broadcast advertising there are within the category, rates for commercials, types of ads and the cost of creating adverts for TV and Radio.
The complete definition of broadcast advertising, including the many different types of broadcast advertising there are within the category, rates for commercials, types of ads and the cost of creating adverts for TV and Radio.
Organizing a Media Event
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can make or break your coverage. Avoid the common mistakes people make by using these tools to effectively deal with the media and establish a long-term relationship.
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can make or break your coverage. Avoid the common mistakes people make by using these tools to effectively deal with the media and establish a long-term relationship.
Writing Headlines
Are you writing headlines that draw consumers in or are they turning the page? You have many options for writing headlines that will make your advertising campaign effective.
Are you writing headlines that draw consumers in or are they turning the page? You have many options for writing headlines that will make your advertising campaign effective.
Ad Agency Copywriter Career
There are plenty of advertising agencies looking to fill copywriting jobs. Learn more about this advertising career to decide if you want to fill one of those copywriting jobs and become the copywriter behind the next memorable ad campaign.
There are plenty of advertising agencies looking to fill copywriting jobs. Learn more about this advertising career to decide if you want to fill one of those copywriting jobs and become the copywriter behind the next memorable ad campaign.
The Single Minded Proposition
If you’re new to advertising, you will hear people talking about the SMP (Single Minded Proposition), or sometimes the USP (Unique Selling Point / Unique Selling Proposition). They’re all one and the same, although the term USP was invented by Rosser Reeves of Ted Bates & Company decades ago. In his book, Reality In Advertising, published in 1961, Reeves gives a precise, three-part definition of the USP which is just as relevant today as it was over 50 years ago.
If you’re new to advertising, you will hear people talking about the SMP (Single Minded Proposition), or sometimes the USP (Unique Selling Point / Unique Selling Proposition). They’re all one and the same, although the term USP was invented by Rosser Reeves of Ted Bates & Company decades ago. In his book, Reality In Advertising, published in 1961, Reeves gives a precise, three-part definition of the USP which is just as relevant today as it was over 50 years ago.
Creative Presentation Tips
A bad presentation can kill a great campaign before it ever gets the chance to live. A good presentation can change the course of an agency, and the client, forever. Make sure you know how to rock your next creative presentation.
A bad presentation can kill a great campaign before it ever gets the chance to live. A good presentation can change the course of an agency, and the client, forever. Make sure you know how to rock your next creative presentation.
Five Keys to Radio Ad Success
Radio commercials are some of the most affordable ads on the market. Find out the five keys to making your radio commercial campaign a success.
Radio commercials are some of the most affordable ads on the market. Find out the five keys to making your radio commercial campaign a success.
Well Done Abercrombie & Fitch
Have you heard the latest rantings and silliness from Abercrombie and Fitch (A&F) CEO Mike Jeffries? Well, they’re not new actually. He made them in 2006, in an interview with Salon Magazine. But such is the power of the Internet that they are now coming back to haunt him, and rightly so.
Have you heard the latest rantings and silliness from Abercrombie and Fitch (A&F) CEO Mike Jeffries? Well, they’re not new actually. He made them in 2006, in an interview with Salon Magazine. But such is the power of the Internet that they are now coming back to haunt him, and rightly so.
Naming Your Business
Naming your business is not only your first step to opening your company, the name you choose can also help advertise what it is you do. Create a solid name for your company with these six essentials.
Naming your business is not only your first step to opening your company, the name you choose can also help advertise what it is you do. Create a solid name for your company with these six essentials.
Vintage Ads From America Part 2
In part one of this series, we looked at some of the major events that happened in the 1940s, and how they affected the world of advertising, marketing and design. Not surprisingly, the ads themselves were byproducts of a decade when racism and sexism and were par for the course. Now, we cast our eye on the 1950s to see just how advertising progressed (or in some cases, regressed) and the events that may have affected that work. We start with the biggest:
In part one of this series, we looked at some of the major events that happened in the 1940s, and how they affected the world of advertising, marketing and design. Not surprisingly, the ads themselves were byproducts of a decade when racism and sexism and were par for the course. Now, we cast our eye on the 1950s to see just how advertising progressed (or in some cases, regressed) and the events that may have affected that work. We start with the biggest:
10 Ways to Customer Action
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Incentives Attract Customers
Time's running out and you need extra customers now. These perks can turn those potential customers into paying customers.
Time's running out and you need extra customers now. These perks can turn those potential customers into paying customers.
In-House Agency
The advertising definition of in-house agency.
The advertising definition of in-house agency.
How to Write Print Ads
Print advertising is effective and affordable if you know how to write print ads. Understand the elements of effective print advertising to create print ads that sell your products and services.
Print advertising is effective and affordable if you know how to write print ads. Understand the elements of effective print advertising to create print ads that sell your products and services.
Pitching Your Own Ad Idea
You have a great idea. You've never seen it done before. Now what do you do with it?
You have a great idea. You've never seen it done before. Now what do you do with it?
How To Do Good Radio Advertising
Radio, when done correctly, is a fabulous advertising medium that can truly capture the imagination, build a brand and lead to a sale. Learn the seven tips for radio advertising success.
Radio, when done correctly, is a fabulous advertising medium that can truly capture the imagination, build a brand and lead to a sale. Learn the seven tips for radio advertising success.
Better Pizza? Bigger Lawsuit.
Papa John's claims to have better ingredients and a better pizza. But Pizza Hut feels differently and filed a false advertising lawsuit against its competitor. The U.S. Supreme Court put an end to the case in 2004. And one company was shocked by the results.
Papa John's claims to have better ingredients and a better pizza. But Pizza Hut feels differently and filed a false advertising lawsuit against its competitor. The U.S. Supreme Court put an end to the case in 2004. And one company was shocked by the results.
5 more ad books
If you're stuck for advertising inspiration, these five books offer a wealth of knowledge. Avoid them at your peril.
If you're stuck for advertising inspiration, these five books offer a wealth of knowledge. Avoid them at your peril.
Product Placement Advertising
Product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. Discover what some of the most infamous uses of product placement in movies and on TV.
Product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. Discover what some of the most infamous uses of product placement in movies and on TV.
Ethical Issues in Online Ads
Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.
Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.
Land an Interview with an A...
Whether you're pursuing an ad agency position as an account executive or a copywriter, you have to land that face-to-face interview before you can get the job. Help increase your chances.
Whether you're pursuing an ad agency position as an account executive or a copywriter, you have to land that face-to-face interview before you can get the job. Help increase your chances.
Creating a Powerful Brochure
In just five quick steps, you can create a brochure with staying power.
In just five quick steps, you can create a brochure with staying power.
Instant Writing Samples
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.
10 Tips to a Perfect Portfolio
Your advertising portfolio is your calling card. Is yours ready to land you a copywriting job or a freelance gig in the advertising industry? Follow these 10 tips to create a perfect advertising portfolio no matter what your experience level.
Your advertising portfolio is your calling card. Is yours ready to land you a copywriting job or a freelance gig in the advertising industry? Follow these 10 tips to create a perfect advertising portfolio no matter what your experience level.
6 Great Documentaries
If you're in the advertising, design or creative industries, you'll never be content with the knowledge you already have. You want to learn, improve, grow and push yourself past those boundaries. When you do, you become better. And one day, perhaps become the focus of a great documentary, to teach people what you have learned (so far). Here are 6 documentaries you absolutely must watch. Seriously. Think of it has homework that's fun and could change your outlook on your whole career.
If you're in the advertising, design or creative industries, you'll never be content with the knowledge you already have. You want to learn, improve, grow and push yourself past those boundaries. When you do, you become better. And one day, perhaps become the focus of a great documentary, to teach people what you have learned (so far). Here are 6 documentaries you absolutely must watch. Seriously. Think of it has homework that's fun and could change your outlook on your whole career.
Freelance Rates Picasso
If you're a creative in the advertising or designer industry, freelancing can be a great way to earn a living, or supplement your current income. And you should never feel guilty about charging the rate you deserve. Find out why.
If you're a creative in the advertising or designer industry, freelancing can be a great way to earn a living, or supplement your current income. And you should never feel guilty about charging the rate you deserve. Find out why.
Public Service Advertising
If it's a charity, an important message about health or public safety, or anything else that raises awareness of an issue of importance to the general public, then it falls under the realm of Public Service Advertising. But how much do you really know about it?
If it's a charity, an important message about health or public safety, or anything else that raises awareness of an issue of importance to the general public, then it falls under the realm of Public Service Advertising. But how much do you really know about it?
Online Advertising (aka Digital)
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.
Writing Subheads
If you know how to write subheads for any advertising medium, you'll be able to create compelling copy that grabs your reader's attention. Writing subheads for print ads and websites requires different approaches. Find out how to write subheads that work no matter what you're writing.
If you know how to write subheads for any advertising medium, you'll be able to create compelling copy that grabs your reader's attention. Writing subheads for print ads and websites requires different approaches. Find out how to write subheads that work no matter what you're writing.
Viral Video How-To
Some ideas and thought starters to help you create a good viral video
Some ideas and thought starters to help you create a good viral video
Vintage Ads From America – The 1940s
The popularity of the show Mad Men has brought to light some examples of advertising that the advertising industry would like to forget. In particular, the way we advertise to men and women. Times have certainly changed, and it seems the world of advertising is a good way to judge that transition. In a three-part series, we will examine ads from the 1940s, 1950s and 1960s. And we shall start with the 1940s, an era in which the following events impacted the US:
The popularity of the show Mad Men has brought to light some examples of advertising that the advertising industry would like to forget. In particular, the way we advertise to men and women. Times have certainly changed, and it seems the world of advertising is a good way to judge that transition. In a three-part series, we will examine ads from the 1940s, 1950s and 1960s. And we shall start with the 1940s, an era in which the following events impacted the US:
Billboard
The advertising definition for billboard.
The advertising definition for billboard.
Yellow Pages Advertising
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create an effective yellow pages ad.
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create an effective yellow pages ad.
Advertising Books
Statistics show nearly one in 25 Americans is in the process of starting a business. Don't get lost in the masses. Use these top books to get your ad campaign on the right track and give your business a big boost.
Statistics show nearly one in 25 Americans is in the process of starting a business. Don't get lost in the masses. Use these top books to get your ad campaign on the right track and give your business a big boost.
Small Budget Advertising
Whether you're just starting a business or you're on a budget diet, find out the many ways you can bypass high cost advertising.
Whether you're just starting a business or you're on a budget diet, find out the many ways you can bypass high cost advertising.
The Elevator Pitch
If you have an idea to sell and you meet a potential buyer, you need to jump on that opportunity and pitch it to that person quickly, and with confidence. A good elevator pitch can do wonders for your business or ad campaign.
If you have an idea to sell and you meet a potential buyer, you need to jump on that opportunity and pitch it to that person quickly, and with confidence. A good elevator pitch can do wonders for your business or ad campaign.
Guerrilla Marketing 101
An explanation of the core principles of guerrilla marketing
An explanation of the core principles of guerrilla marketing
An Education for an Ad Career
Do you need a degree? If so, what kind? Anyone with an interest in working in advertising always wants to know what kind of educational background they need and how they can get started. Find the answers to your common questions about beginning your career in advertising.
Do you need a degree? If so, what kind? Anyone with an interest in working in advertising always wants to know what kind of educational background they need and how they can get started. Find the answers to your common questions about beginning your career in advertising.
White Hat Vs. Black Hat SEO
Optimize your site using white hat SEO strategies and avoiding black hat SEO techniques. These tips show you how by pitting white hat vs. black hat SEO methods.
Optimize your site using white hat SEO strategies and avoiding black hat SEO techniques. These tips show you how by pitting white hat vs. black hat SEO methods.
Advertising Vs. PR
Looking to enter the world of advertising or public relations? Get ready to shatter some popular myths.
Looking to enter the world of advertising or public relations? Get ready to shatter some popular myths.
Advertising Through Your Site
All business is moving toward e-business. Regardless of the products or services you sell, every company needs a Web site. Is your ad campaign ready for the Internet?
All business is moving toward e-business. Regardless of the products or services you sell, every company needs a Web site. Is your ad campaign ready for the Internet?
History Political Ads
To say political ads bombard TV viewers, radio listeners, and anyone who sees a billboard would be a vast understatement. Political advertising gets bigger ever year, monetarily speaking, with an estimated $4 billion ready to be spent in the 2012 election year. But where did it stem from, and how has it changed?
To say political ads bombard TV viewers, radio listeners, and anyone who sees a billboard would be a vast understatement. Political advertising gets bigger ever year, monetarily speaking, with an estimated $4 billion ready to be spent in the 2012 election year. But where did it stem from, and how has it changed?
Creating a Plan of Action
Just as a new company creates a business plan, a new advertising agency needs one too. Even if you're a freelance copywriter or graphic designer, you need a plan of action as well.
Just as a new company creates a business plan, a new advertising agency needs one too. Even if you're a freelance copywriter or graphic designer, you need a plan of action as well.
Beliefs Vs. Behaviors
Why it's easier to change customer behavior than customer beliefs.
Why it's easier to change customer behavior than customer beliefs.
Post Your Ad on YouTube
Your commercial looks great on TV but what happens when the airtime you bought has come and gone? Get more out of your ad budget, reach new customers and generate buzz about your company by posting your commercial on YouTube.
Your commercial looks great on TV but what happens when the airtime you bought has come and gone? Get more out of your ad budget, reach new customers and generate buzz about your company by posting your commercial on YouTube.
Get Into Advertising
So you want to be in advertising? Problem is, you don't even know where to start. Grab your pencils, you're about to take a crash course in advertising.
So you want to be in advertising? Problem is, you don't even know where to start. Grab your pencils, you're about to take a crash course in advertising.
Ad Career Expectations
What can you expect from a career in modern-day advertising? Is it a playground for creativity, filled with short weeks, free vacations and tons of money? Or is it hard work, low pay and weeks being tied to your desk? Find out.
What can you expect from a career in modern-day advertising? Is it a playground for creativity, filled with short weeks, free vacations and tons of money? Or is it hard work, low pay and weeks being tied to your desk? Find out.
Outdoor Advertising
The term outdoor advertising, also know as out-of-home (OOH) is a broad one that covers billboards, posters, transit wraps and much more. Learn what's involved, including the costs.
The term outdoor advertising, also know as out-of-home (OOH) is a broad one that covers billboards, posters, transit wraps and much more. Learn what's involved, including the costs.
Advertise on Cable
Budget blues don't have to keep you from advertising. For less than $10 a day, you can reach customers through ads on cable. And the best part, you don't even need a degree in advertising to create your ad.
Budget blues don't have to keep you from advertising. For less than $10 a day, you can reach customers through ads on cable. And the best part, you don't even need a degree in advertising to create your ad.
Setting Your Freelance Rates
If you're even thinking about branching out into the freelance side of the advertising industry, you've
If you're even thinking about branching out into the freelance side of the advertising industry, you've
Trends in Mobile
An examination of the possible impact that cell phone advertising will have on the industry as a whole.
An examination of the possible impact that cell phone advertising will have on the industry as a whole.
Advertising And Women
As a man, in advertising, I am writing this knowing that in the past I have created ads that are guilty of this objectification. As a man who consumes advertising, I can also say I have been affected by them in some way.
As a man, in advertising, I am writing this knowing that in the past I have created ads that are guilty of this objectification. As a man who consumes advertising, I can also say I have been affected by them in some way.
Steve Jobs
A pioneer, entrepreneur and one of the best clients the advertising industry ever had, Steve Jobs had a career (which ended way too soon) that anyone would envy.
A pioneer, entrepreneur and one of the best clients the advertising industry ever had, Steve Jobs had a career (which ended way too soon) that anyone would envy.
Taglines Get Lost In Translation
What happens when some of America's greatest taglines are put through the translation filter? It's not actually as cut and dry as simply hitting the translate button, due to different cultural references. We went through the advertising archives to find some of the best examples of tagline crash-and-burn.
What happens when some of America's greatest taglines are put through the translation filter? It's not actually as cut and dry as simply hitting the translate button, due to different cultural references. We went through the advertising archives to find some of the best examples of tagline crash-and-burn.
TV Advertising
Television commercials are a very affordable and profitable advertising medium. Discover the key ingredients you need to have for a successful TV commercial!
Television commercials are a very affordable and profitable advertising medium. Discover the key ingredients you need to have for a successful TV commercial!
Headline
The advertising definition of headline.
The advertising definition of headline.
Crowdsourcing Ups and Downs
The growing popularity of crowdsourcing in advertising, and its impact on the industry.
The growing popularity of crowdsourcing in advertising, and its impact on the industry.
Managing Public Relations
Managing a public relations campaign takes a solid understanding of the fundamentals. See what it takes to manage your own PR campaign and develop a public relations strategy that gives your company free publicity.
Managing a public relations campaign takes a solid understanding of the fundamentals. See what it takes to manage your own PR campaign and develop a public relations strategy that gives your company free publicity.
Making Your Internship Work
Internships in advertising and PR can be an invaluable experience to your career. Follow these steps to get the most out of your internship.
Internships in advertising and PR can be an invaluable experience to your career. Follow these steps to get the most out of your internship.
Demographic Segmentation
The advertising definition of demographic segmentation.
The advertising definition of demographic segmentation.
Graphic Design
The advertising definition of graphic design.
The advertising definition of graphic design.
Ad-Wrapped Cars
Just how do you get to be one of the lucky few to drive an ad-wrapped car around town? It's not easy but if you're patient, you could get paid for advertising companies while you drive around town.
Just how do you get to be one of the lucky few to drive an ad-wrapped car around town? It's not easy but if you're patient, you could get paid for advertising companies while you drive around town.
Stock Photography
Say “stock photography” to anyone worth their salt in a creative department, and they will look at you with a mixture of contempt and fear. Mostly contempt. Despite stock houses making many millions of dollars from stock every year, most of the big agencies won’t touch it. But why is it so universally hated by the top dogs, and loved by smaller shops?
Say “stock photography” to anyone worth their salt in a creative department, and they will look at you with a mixture of contempt and fear. Mostly contempt. Despite stock houses making many millions of dollars from stock every year, most of the big agencies won’t touch it. But why is it so universally hated by the top dogs, and loved by smaller shops?
Freelance Copywriter Profile
Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started.
Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started.
Speculation: It Can Get You a
Breaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.
Breaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.
Endorsement
The advertising definition of endorsement.
The advertising definition of endorsement.
6 Ways Advertising Attracts Men. Part 1
Over the years, I have noticed that the adverts seem to fall into several big buckets. There are obviously more than six categories, but most fit into them. If you’re a woman reading this, some will apply to you, too. After all, you also buy products for men. But advertisements that are aimed at you, for you, tend to fall into different categories that we’ll discuss in another article. So, here then are the six big ways men are patronized to be advertisers every day of the year. And sadly, they work. Again and again and again.
Over the years, I have noticed that the adverts seem to fall into several big buckets. There are obviously more than six categories, but most fit into them. If you’re a woman reading this, some will apply to you, too. After all, you also buy products for men. But advertisements that are aimed at you, for you, tend to fall into different categories that we’ll discuss in another article. So, here then are the six big ways men are patronized to be advertisers every day of the year. And sadly, they work. Again and again and again.
Plan Your Print Newsletter
You've learned the fundamentals of creating a newsletter. Now it's time to learn the most cost effective way to getting your newsletter in print and getting your advertising message to consumers.
You've learned the fundamentals of creating a newsletter. Now it's time to learn the most cost effective way to getting your newsletter in print and getting your advertising message to consumers.
Ad Flops and Why They Failed
Even the ad pros make blunders. From claims of racism in ads to failed consumer-generated commercials, advertising flops can be more interesting than the actual ads themselves.
Even the ad pros make blunders. From claims of racism in ads to failed consumer-generated commercials, advertising flops can be more interesting than the actual ads themselves.
10 Tips to Use Giveaways
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties or giveaway items all designed to promote. But look a little more closely. How many really do an effective job?
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties or giveaway items all designed to promote. But look a little more closely. How many really do an effective job?
Getting Your Freelance Start
Ready to branch out on your own in the advertising world? Use these tips to begin your new freelancing career path.
Ready to branch out on your own in the advertising world? Use these tips to begin your new freelancing career path.
Don't Be a Sinner
How much junk mail do you receive each day? Do you read it? Toss it? Now put yourself in the shoes of your direct mail recipients. Avoid direct mail mistakes or your materials will end up in the trash too.
How much junk mail do you receive each day? Do you read it? Toss it? Now put yourself in the shoes of your direct mail recipients. Avoid direct mail mistakes or your materials will end up in the trash too.
Bill Bernbach
A Brief Portrait of Advertisingâs Greatest Influencer: Born in the Bronx in New York City on August 13
A Brief Portrait of Advertisingâs Greatest Influencer: Born in the Bronx in New York City on August 13
Choosing an Advertising Course
With so many advertising schools, online courses and correspondence lessons out there, how do you know which one is the right program for you? These fundamentals show you what to look for in an advertising course.
With so many advertising schools, online courses and correspondence lessons out there, how do you know which one is the right program for you? These fundamentals show you what to look for in an advertising course.
Selling Ads for Your Podcast
Podcasters are quickly finding out their free podcasts are a great avenue for selling advertising. As many Webmasters quickly transform their content to include podcasting, find out what you need to know to begin running paid commercials during your podcast.
Podcasters are quickly finding out their free podcasts are a great avenue for selling advertising. As many Webmasters quickly transform their content to include podcasting, find out what you need to know to begin running paid commercials during your podcast.
Books for Copywriters
Copywriting takes talent. Enhance your skills with these top Guide Picks.
Copywriting takes talent. Enhance your skills with these top Guide Picks.
10 Articles For Agencies
To combat the complacency, here are 10 articles to help your agency succeed. From improving feedback and presentations, to knowing some basic advertising methods, there’s a lot to sink your teeth into here.
To combat the complacency, here are 10 articles to help your agency succeed. From improving feedback and presentations, to knowing some basic advertising methods, there’s a lot to sink your teeth into here.
Advertising Agency
The advertising definition of an advertising agency.
The advertising definition of an advertising agency.
Offline Advertising for Your Online Presence
Advertising your online presence begins offline. Television, radio and print are cost-effective advertising mediums that can drive traffic to your Web site in droves.
Advertising your online presence begins offline. Television, radio and print are cost-effective advertising mediums that can drive traffic to your Web site in droves.
Your Marketing Plan
Starting a new business? Redeveloping an old one? Your marketing plan is a carefully calculated tool that can boost sales and increase profits.
Starting a new business? Redeveloping an old one? Your marketing plan is a carefully calculated tool that can boost sales and increase profits.
Your Call to Action
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Writing a Toothpaste Print Ad
This copywriting exercise helps you write a print ad for a toothpaste. Copywriting exercises help you become a better copywriter, no matter what your advertising experience level.
This copywriting exercise helps you write a print ad for a toothpaste. Copywriting exercises help you become a better copywriter, no matter what your advertising experience level.
Loss Leader
What is a loss leader? What are the advantages of using a loss leader strategy, and what are the downfalls? All is explained here.
What is a loss leader? What are the advantages of using a loss leader strategy, and what are the downfalls? All is explained here.
Press Release Building Blocks
How should your press release look? From contact information to headlines, these step-by-step instructions show you the visuals of a powerful press release.
How should your press release look? From contact information to headlines, these step-by-step instructions show you the visuals of a powerful press release.
Challenger Brands
Small companies have nothing to fear from their larger competitors. They may not have the money, but they do have the ability to play David to their Goliath. And it's usually a successful strategy. Find out why.
Small companies have nothing to fear from their larger competitors. They may not have the money, but they do have the ability to play David to their Goliath. And it's usually a successful strategy. Find out why.
Seven Super Promo Tips
Use your trade show space and time effectively. These tips are also good primers to consider for any type of promotion, whether you're attending a trade show or just planning to promote your business locally.
Use your trade show space and time effectively. These tips are also good primers to consider for any type of promotion, whether you're attending a trade show or just planning to promote your business locally.
Setting Rates and Getting Paid
Per project? By the hour? Find out the best way for a freelancer to set rates for freelance jobs and get paid when dealing with an ad agency.
Per project? By the hour? Find out the best way for a freelancer to set rates for freelance jobs and get paid when dealing with an ad agency.
Agency Copywriter or Freelance
Should you go for the the ad agency experience or become your own boss as a freelancer? Evaluate both sides of this career path to decide which route best fits your personality and goals.
Should you go for the the ad agency experience or become your own boss as a freelancer? Evaluate both sides of this career path to decide which route best fits your personality and goals.
Sponsorships for Your Company
Can a sponsorship help you grow your business? Absolutely. Guest author and trade show Susan Friedmann shows you how to get involved and what to expect.
Can a sponsorship help you grow your business? Absolutely. Guest author and trade show Susan Friedmann shows you how to get involved and what to expect.
TBWA Chiat Day History
A brief history of one of the greatest ad agencies in the world today - TBWA\Chiat\Day
A brief history of one of the greatest ad agencies in the world today - TBWA\Chiat\Day
Buying a TV Commercial Package
Ready to get a commercial produced for your company? Who will shoot the video? Write the copy? How will you get it on the air? How much will it cost? Should you go with a production company, ad agency or a tv station's production house? Don't get lost in the flurry of questions. Find out what you need to know before you buy a television commercial package.
Ready to get a commercial produced for your company? Who will shoot the video? Write the copy? How will you get it on the air? How much will it cost? Should you go with a production company, ad agency or a tv station's production house? Don't get lost in the flurry of questions. Find out what you need to know before you buy a television commercial package.
10 Tips for Creating Contracts
Your contract is key to sealing the deal with the client and making sure you're both on the same page when it comes to the project. Create a solid contract with this step by step help.
Your contract is key to sealing the deal with the client and making sure you're both on the same page when it comes to the project. Create a solid contract with this step by step help.
Your Copywriting Career
Get your copywriting career on track today. Whether you're looking to become an advertising agency copywriter or you want to be your own boss as a freelance copywriter, there are five ways you can jumpstart your copywriting career right now.
Get your copywriting career on track today. Whether you're looking to become an advertising agency copywriter or you want to be your own boss as a freelance copywriter, there are five ways you can jumpstart your copywriting career right now.
Greatest Risk Not Taking One
It's too risky. We're not ready to take that step. That's pushing way too far. As a creative in any kind
It's too risky. We're not ready to take that step. That's pushing way too far. As a creative in any kind
Grammar. Don’t. Matter.
Anyone with an English degree will take one look at the headline and feel either appalled, nauseous or angry. It’s not very good. Come to think of it, that last sentence wasn’t, either. Or this one. Ouch. But in the world of advertising, marketing and design, the most important aspect of the work is communication. Does it get the message across successfully?
Anyone with an English degree will take one look at the headline and feel either appalled, nauseous or angry. It’s not very good. Come to think of it, that last sentence wasn’t, either. Or this one. Ouch. But in the world of advertising, marketing and design, the most important aspect of the work is communication. Does it get the message across successfully?
Advertising in a Bad Economy
Would you rather cut your ad budget to save money now or potentially grow your business more than 200-percent over the next five years? Research shows companies that maintain their advertising during a bad economy reap the rewards long after the recession is over. Find out why this is the time you need to advertise now more than ever.
Would you rather cut your ad budget to save money now or potentially grow your business more than 200-percent over the next five years? Research shows companies that maintain their advertising during a bad economy reap the rewards long after the recession is over. Find out why this is the time you need to advertise now more than ever.
Look Beyond The Billboard
There are places beyond non-traditional that you should consider, because now those “unexpected” places to advertise are becoming inundated with messages from big brands far and wide.
There are places beyond non-traditional that you should consider, because now those “unexpected” places to advertise are becoming inundated with messages from big brands far and wide.
The Future of Advertising
Interactive television offers a great advantage for both advertisers and consumers. Find out how you can benefit.
Interactive television offers a great advantage for both advertisers and consumers. Find out how you can benefit.