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Advertising: Most Popular Articles

These articles are the most popular over the last month.
8 Major Tactics Used In Modern Advertising
You've got a great idea for a campaign. But where does it go? Billboards? Direct mail? Cell phones? Posters? Guerrilla tactics? As an advertiser, you have thousands of choices. Learn more about your options, and the strengths and weaknesses of each one.
10 Differences Between Advertising and Public...
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.
A Guide to the Structure of an Advertising Agency
A breakdown of the typical structure of an advertising agency.
The 10 Most Powerful Words in Advertising
Advertising has changed a lot over the decades, but certain words are as powerful today as they were so many years ago. Here then are the 10 words you should always consider using in your campaigns; and if you've been paying close attention, you'll realize three of them are actually in the headline and subhead of this article.
9 Steps to Writing a Great Creative Brief
The basic steps you need to take to write a good creative brief
Does Sex Really Sell?
Sex and advertising go together like movies and popcorn. And these days, sex is everywhere. But does it actually do the job of selling more product?
10 Essential Elements to a Great TV Commercial
Investing in a TV commercial is much more cost effective than you might think. You just have to know what to look for and how to produce your company's commercial in order to reach your target audience effectively.
From Old Kirk to New Spock, Here Are 10 Ads For...
From William Shatner and Leonard Nimoy, to Chris Pine and Zachary Quinto, check out these ten commercials featuring Star Trek actors.
The 6 Basic Rules of Effective Billboard...
The six rules you need to know to create effective billboard ads.
10 Essential Books on Advertising You...
A list of the best 10 books anyone in advertising should read
The 50 Best Advertising Taglines of All Time
Here are 50 of the best taglines from brands around the world. Most are American brands, but you may spot a few from other countries in there.
Print Advertising
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
10 Ways to Get a Job at an Ad Agency
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.
How to Create an Effective Flyer
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience.
10 Great SNL Advertising Parodies
Advertising is a soft target for great comedians. Over its history SNL has aimed the satiric genius of its greatest comics at the industry. Here are 10 of the best.
Creating Press Kits
What press kits components do you include when creating a media kit? See press kit examples and how every one of your press kits can be used to generate free media buzz for you or your company.
Public Service Advertising - A Complete...
If it's a charity, an important message about health or public safety, or anything else that raises awareness of an issue of importance to the general public, then it falls under the realm of Public Service Advertising. But how much do you really know about it?
How You Can Make Money By Using Google Ads
How do you make extra money using a blog or website that you already have? Google Ads. How much can you make?
Your Tagline: The Most Important Ad You'll Ever...
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
The Best Inexpensive Ways to Advertise Your...
As a business owner looking for the best, inexpensive ways to advertise your business, you may feel overwhelmed on the advertising choices you have to make, especially when you're looking at a tight budget. There are plenty of low cost options for you to consider so you can get the most out of your advertising dollars.
The Single Minded Proposition – What Is...
If you’re new to advertising, you will hear people talking about the SMP (Single Minded Proposition), or sometimes the USP (Unique Selling Point / Unique Selling Proposition). They’re all one and the same, although the term USP was invented by Rosser Reeves of Ted Bates & Company decades ago. In his book, Reality In Advertising, published in 1961, Reeves gives a precise, three-part definition of the USP which is just as relevant today as it was over 50 years ago.
Peek Inside an Ad Agency's Creative Department
Advertising agencies do some very creative, funny and sometimes outlandish work. But where does it all come from? Well, in the best agencies, everyone's involved, but it's always the creative department that's at the core of the work. Think you could be part of one?
Understanding AIDA: The 4-Step Rule of Marketing
AIDA is one of the founding principles of most modern-day marketing and advertising. In fact, it's often said that if your marketing or advertising is missing just one of the four AIDA steps, it will fail. While that's not strictly true (a branding or awareness campaign does not necessarily need the Action step) you need to know about AIDA, and use it whenever possible.
6 Great Documentaries Anyone in Advertising...
If you're in the advertising, design or creative industries, you'll never be content with the knowledge you already have. You want to learn, improve, grow and push yourself past those boundaries. When you do, you become better. And one day, perhaps become the focus of a great documentary, to teach people what you have learned (so far). Here are 6 documentaries you absolutely must watch. Seriously. Think of it has homework that's fun and could change your outlook on your whole career.
Inside Your Ad Agency: What Does Account...
A description of the key roles and function of an advertising agency's account services department.
Is Broadcast Advertising Right for Your Brand?
The complete definition of broadcast advertising, including the many different types of broadcast advertising there are within the category, rates for commercials, types of ads and the cost of creating adverts for TV and Radio.
Better Pizza? Bigger Lawsuit.
Papa John's claims to have better ingredients and a better pizza. But Pizza Hut feels differently and filed a false advertising lawsuit against its competitor. The U.S. Supreme Court put an end to the case in 2004. And one company was shocked by the results.
Newsletter Marketing for Beginners
Need to create a newsletter? Don't know where to start? This how-to walks you through the process of creating a newsletter.
10 Things To Do Before You Find a Job in...
You may be fresh out college or maybe you're just looking for a career change. There are 10 things to do right now before you find a job in advertising.
25 Great Advertising Quotations.
Looking forward often requires looking backwards, at where we have come from. In the case of advertising, many great people have given us a great deal of insight on the subject. All we have to do is listen to it, and we can stand on the shoulders of giants and take the next step. So, for your inspiration, here are 25 great quotes on three different advertising topics – honesty, content, and the creative process. Enjoy.
Product Placement Advertising
Product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. Discover what some of the most infamous uses of product placement in movies and on TV.
A Career Profile of an Advertising Agency...
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. Behind every successful ad campaign, there's a fantastic AE that made it all come together.
Five Types of Brochures
Consumers are usually well-informed of a product or service before they actually make a purchase. We get that way because we read up on a product, know everything about it before we buy and even comparison shop. Know what type of brochure that will fit into your advertising plan to get consumers one step closer to making a purchase.
Customer Acquisition - A Brief Definition of...
In advertising and marketing, customer acquisition is the term used to describe the process of bringing new customers to a particular brand, product or service. This process almost always has costs associated with, and this is known as the ROI, or Return On Investment (more on that in a moment). While there are many different ways to acquire these customers, some methods can be tracked, others cannot. But the primary goal of customer acquisition is to do the least amount of work, and spend the least amount of money, to get as many customers as possible into the fold.
What To Do When You Don't Get Paid for a...
You spent all of your time working on that project. The client approved it. So why isn't that check in your mailbox yet? You have several options for dealing with a freelance client who doesn't seem to want to part with the cash you're owed.
10 Commercials That Were Too Hot for TV
Get ready for ten great, funny TV commercials that were banned from the airwaves. Thankfully, they're still available to view online. Go for it.
The 50 Best Taglines Ever Written
Writing a tagline is not easy. No one every really thinks they've hit the nail on the head until the public starts accepting it. Some are great, others are
Six Myths About a Career in Advertising
Time for a fact check. Get ready to shed some light on a career surrounded by many myths.
What Does a Creative Director Do?
Creative Directors aren't born overnight. It takes a long career in advertising to grow a successful CD. Reaching this management position comes with many perks like a lucrative salary and the bragging rights to a successful ad campaign. See if this career path is right for you and find out how to get started.
How Does an Advertising Agency Work?
A very quick overview of how an agency works, broken down into a few key areas.
Outdoor Advertising
The term outdoor advertising, also know as out-of-home (OOH) is a broad one that covers billboards, posters, transit wraps and much more. Learn what's involved, including the costs.
How To Give A Good Creative Presentation
A bad presentation can kill a great campaign before it ever gets the chance to live. A good presentation can change the course of an agency, and the client, forever. Make sure you know how to rock your next creative presentation.
Stuck in a Rut? 10 Ways to Boost Creative...
There's nothing as frustrating as writer's block, or staring at a blank page. But there are ways to sharpen the mind instead of admitting defeat. Try one of these 10 exercises the next time you feel stuck in a rut, or just want to sharpen your mind.
FIVE Big Mistakes To Avoid In An Ad Agency...
Anyone in the advertising industry will go through dozens of interviews during their career. Many will keep making the same mistakes. Here are the five big ones, and how to avoid them.
A Brief History of Political Advertising in the...
To say political ads bombard television, radio, and billboards would be a vast understatement. But where did it stem from, and how has it changed?
Loss Leader – Definition Of The Term...
What is a loss leader? What are the advantages of using a loss leader strategy, and what are the downfalls? All is explained here.
Pros and Cons of Celebrity Endorsements
From the day Kobe Bryant was accused of sexualt his endorsement deals have been in question. Take an in-depth look at each of his deals and find out how other athlete endorsers may be affected.
10 Ways to Run Your Own Advertising Campaign
Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.
Writing Headlines
Are you writing headlines that draw consumers in or are they turning the page? You have many options for writing headlines that will make your advertising campaign effective.
A Profile of Steve Jobs - A Brief History of...
A pioneer, entrepreneur and one of the best clients the advertising industry ever had, Steve Jobs had a career (which ended way too soon) that anyone would envy.
Online Advertising (aka Digital) - Definition...
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.
Instant Writing Samples - 10 Tips to Creating...
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.
Is a Career in Advertising Right for You?
If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if working in advertising is right for you.
10 Of The Sexiest Commercials Ever Made
Whether advertisers are selling lingerie, beer, or burgers, they’ll happily use sex appeal to get noticed. Here are 10 of the steamiest ads ever made.
Five Keys to Radio Advertising Success
Radio commercials are some of the most affordable ads on the market. Find out the five keys to making your radio commercial campaign a success.
Advertising And Women
As a man, in advertising, I am writing this knowing that in the past I have created ads that are guilty of this objectification. As a man who consumes advertising, I can also say I have been affected by them in some way.
Top 6 Advertising and Design Awards
A list of the top six advertising, marketing and design awards that are actually worth the entrance fee. Win these, you win big.
When It Comes To Freelancing, Charge The Rate...
If you're a creative in the advertising or designer industry, freelancing can be a great way to earn a living, or supplement your current income. And you should never feel guilty about charging the rate you deserve. Find out why.
That's a Wrap
Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.
Five Essentials for Planning an Effective...
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.
How to Create a Flyer
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience. See how to create one here.
Creating a Powerful Brochure
In just five quick steps, you can create a brochure with staying power.
Got a Great Product? Take it to Market in 5...
Half the battle of making your product a success is being prepared when you take the product to market. These five steps show you how to get on the right track from the start.
Advertising Agency Copywriter Career Profile
There are plenty of advertising agencies looking to fill copywriting jobs. Learn more about this advertising career.
The Importance of Bravery in Advertising
Is your ad campaign lacking bite? Do you wonder why ideas never take off? Maybe you need to take some brave, bold steps and fly higher.
Guerrilla Marketing 101
An explanation of the core principles of guerrilla marketing
6 Ways Advertising Attracts Men
Over the years, I have noticed that the adverts seem to fall into several big buckets. There are obviously more than six categories, but most fit into them. If you’re a woman reading this, some will apply to you, too. After all, you also buy products for men. But advertisements that are aimed at you, for you, tend to fall into different categories that we’ll discuss in another article. So, here then are the six big ways men are patronized to be advertisers every day of the year. And sadly, they work. Again and again and again.
In-House Agency
The advertising definition of in-house agency.
Five Reasons for Creating Press Kits
Get free media coverage by creating a press kit for your company, your band or even yourself. See sample press kits examples and learn how to create a press kit that will generate free buzz.
Advertising Agency Art Director Career Profile
Considering a career in advertising? Here's your chance to check it out and learn if advertising is right for you, and if you have what it takes to be an art director.
How to Write a Sales Letter
When you know how to write a sales letter, you can hone in on your target audience and turn those prospects into paying customers. These tips show you how to write a sales letter that will get results.
How to Create a Freelancing Contract That...
Whether you're a freelance copywriter or a freelance graphic designer, you need a contract in place to protect yourself and to let your clients know exactly what they're getting from you.
The Elevator Pitch
If you have an idea to sell and you meet a potential buyer, you need to jump on that opportunity and pitch it to that person quickly, and with confidence. A good elevator pitch can do wonders for your business or ad campaign.
Advertising Fact vs. Fiction in the Mad Men TV...
Ever wonder if the ad campaigns on TV's Mad Men are real? Many Mad Men advertising campaigns use actual ads that ran back in the day. Some of the most inventive and, yes, manipulative advertising that ever appeared ran during the '60s, changing the game forever.
How To Make a Successful Viral Video
Some ideas and thought starters to help you create a good viral video. Page 3.
Pitching Your Own Ad Campaign Idea
You have a great idea. You've never seen it done before. Now what do you do with it?
Writing Press Releases
Writing press releases helps you get free exposure for your company and its products. Learn how to write press releases that the media can't resist.
Chipotle 1, New Yorker 0
I like Chipotle's new cups, featuring original work from Gladwell, Apatow, Bill Hader, Sarah Silverman and more. I think it's a bold move, and it will
What Does an Ad Agency Do?
The advertising definition of an advertising agency.
Know How The Golden Arches Came about?
You see this symbol almost every day, especially if you live in the city. There are over 35,000 McDonald's restaurants around the world, which means
A "Small" Book You Need To Read
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10 Tips to a Perfect Portfolio
Deciding on the writing samples in your advertising portfolio is a crucial step in creating a killer advertising portfolio. Even if you don't have writing samples to your credit, you can still use writing samples to land a job in advertising. Page 4.
Choosing the Right Education for a Career in...
Do you need a degree? If so, what kind? Anyone with an interest in working in advertising always wants to know what kind of educational background they need and how they can get started. Find the answers to your common questions about beginning your career in advertising.
The Top 5 Ways Advertisers Are Tricking You...
Whether you think you’re getting value for money, or getting something you’re not, advertisers have ways to mess with your head. Here are the top five.
Aerie Ditches Photoshopped Models, But...
Aerie, a sub-brand of American Eagle that produces lingerie, intimates and sleepwear, is saying no to photoshopped models.
Keurig's New Machines Will Cause a PR Nightmare
Keurig is putting DRM into the machines and their own K-Cups. Now you will only be able to use coffee from Green Mountain Coffee Roasters, the parent company of Keurig.
10 Ads With Completely Unexpected Endings
Sometimes, adverts pull the rug out from under you. This is known as the twist ending, and here are ten of the best commercials that have completely unexpected endings.
10 Ways to Get Customers to Buy Now
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Great Ad! Who Did It? What Was It For?
This has been happening more and more, and it's getting annoying. In the constant struggle to rise above the clutter, agencies are making memorable ads that
Ethical Issues in Online Advertising
Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.
How to Increase Traffic to Your Corporate Blog
You want to increase blog traffic but making your company blog popular takes more than just announcing you have a blog. Learn how to increase traffic and join the ranks of other popular corporate blogs.
How to Write Sub Headlines for Print Ads and...
If you know how to write subheads for any advertising medium, you'll be able to create compelling copy that grabs your reader's attention. Writing subheads for print ads and websites requires different approaches. Find out how to write subheads that work no matter what you're writing.
What to Expect in an Advertising Career
What can you expect from a career in modern-day advertising? Is it a playground for creativity, filled with short weeks, free vacations and tons of money? Or is it hard work, low pay and weeks being tied to your desk? Find out.
Organizing a Successful Media Event
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can make or break your coverage. Avoid the common mistakes people make by using these tools to effectively deal with the media and establish a long-term relationship.
Guest Article Submission Form
Submit your advertising or public relations article for consideration on the About.com Advertising site.
How to Write Print Ads
Print advertising is effective and affordable if you know how to write print ads. Understand the elements of effective print advertising to create print ads that sell your products and services.
Headline
The advertising definition of headline.
What Trends in Mobile Advertising Mean for the...
An examination of the possible impact that cell phone advertising will have on the industry as a whole.
Good and Bad “As Seen on TV” Products
It’s hard to believe, in this day and age, that a product can be advertised on TV making claims it just cannot live up to. Sadly, many of the “As Seen on TV” products fall far from the claims the ads make. And the advertising channel has fallen foul of six such products, some of which a riding very close to the Bait-And-Switch line. From inventions that are supposed to make like easier, to time savers and money savers, here are six products that make “truth in advertising” a real oxymoron.
Advertise on Cable Without Breaking Your Budget
Budget blues don't have to keep you from advertising. For less than $10 a day, you can reach customers through ads on cable. And the best part, you don't even need a degree in advertising to create your ad.
When Advertising Taglines Get Lost in Translation
What happens when some of America's greatest taglines are put through the translation filter? It's not actually as cut and dry as simply hitting the translate button, due to different cultural references. We went through the advertising archives to find some of the best examples of tagline crash-and-burn.
Billboard
The advertising definition for billboard.
Media Director Career Profile
Working in the media department may be the right career for you. See what it takes to become a Media Director and what a typical day is like on the job.
The Stella Artois “Reassuringly...
If you know the name Stella Artois, you know it's a Belgian lager beer with a reputation for excellence. But do you know about the history of the campaign that made it so exclusive?
The Infomercial – A Brief Definition of...
Infomercials are hard sell, direct response TV commercials that usually last between 15 and 30 minutes. This is called long-form advertising, and is used for products that can cost hundreds, or even thousands, of dollars. Infomercials that are up to two minutes long are known as short-form commercials, and usually come with a price tag under $20. This type of advertising is also known as paid programming, with a disclaimer preceding it using language like “the following is a paid advertisement for XYZ brand.” Infomercials always ask for a sale, and are a prime example of the AIDA model.
Racy? Raunchy? Or Downright Offensive
Creatives, and some clients, love to push boundaries and defy tradition. Safe is boring. Good is not good enough. PG-13 is a snooze. And that’s why, for decades now, advertising has continued to nudge the line ever more towards the sexually-charged, action-packed, violence-inspired ads that we often see on TV and in movie theaters.
Advertising Advice Inspired by the Box
Television has a huge impact on all of us. Whether we are producing commercials that go on it, or are hooked on the latest scripted dramas and realty shows, the TV is one of the largest sources of entertainment and chat.
Demographics
The advertising definition of demographics.
New Advertising Trends
As marketers look for ways to keep up with changes in technology and media, advertising trends have changed dramatically. Find out the ways marketers have been trying to reach you, and that you can take advantage of for your business or career.
Quick and Easy Incentives to Attract Customers
Time's running out and you need extra customers now. These perks can turn those potential customers into paying customers.
The Ups and Downs of Crowdsourcing
The growing popularity of crowdsourcing in advertising, and its impact on the industry.
Can Spec Ads Land You a Job?
Breaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.
7 Secrets to a Great Freelance Copywriting Career
You've made the decision to become a freelance copywriter but you're not sure what to do next. These seven tips show you how to start your freelance copywriting career off right.
I’m Not Buying That One.
Advertising, at its best, is about focusing on the truth of a product or service in a way that is memorable, powerful, entertaining, or maybe even all three. Often, it’s about exaggerating a benefit. These days, it’s more about REALLY exaggerating a benefit to the point of ridiculousness. And that has started to create some ads that, even though we know they’re just ads, are still pushing the limits of believability to the point of insanity.
How To Write a Direct Mail Letter
Truly successful direct mail is targeted, says something powerfully (and memorably) and talks directly to the customer. And there’s no better way to engage in conversation than with a letter. Learn the basic elements of a successful direct mail letter.
Creating a Plan of Action
Just as a new company creates a business plan, a new advertising agency needs one too. Even if you're a freelance copywriter or graphic designer, you need a plan of action as well.
How To Become a Creative Director
The ultimate pot of gold at the end of the rainbow is the creative director role. It takes an incredible amount of hard work, time, and dedication to fill those shoes.
Lies, Lies and Advertising.
There is no smoke without fire, and there are clearly many rotten apples that have ruined both professions, in the eyes of the general public anyway. Lawyers are slimy liars who will do anything to win a case. Advertisers are slick liars who will say anything to get a sale. However, this is just not true. The “truths” about us are lies 99% of the time.
Top 5 Starting Your Own Ad Agency Books
Ready to start an ad agency? Now what do you do? Use these top picks to get your agency off the ground.
Five Reasons to Post Your Commercial on YouTube
Your commercial looks great on TV but what happens when the airtime you bought has come and gone? Get more out of your ad budget, reach new customers and generate buzz about your company by posting your commercial on YouTube.
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties or giveaway items all designed to promote. But look a little more closely. How many really do an effective job?
Yellow Pages Advertising
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create an effective yellow pages ad.
Advertising Vs. Public Relations
Looking to enter the world of advertising or public relations? Get ready to shatter some popular myths.
Great People In Advertising
Every industry has its stars, past and present, and advertising is certainly no exception. In fact, the very nature of advertising, and the number of different industries it touches, has resulted in some of the biggest players becoming household names. If you're new to the advertising industry, some of these people may not be familiar to you. If you're a veteran, this list will hopefully be a nice reminder of the greats who helped you get where you are today.
Graphic Design
The advertising definition of graphic design.
Grammar. Don’t. Matter.
Anyone with an English degree will take one look at the headline and feel either appalled, nauseous or angry. It’s not very good. Come to think of it, that last sentence wasn’t, either. Or this one. Ouch. But in the world of advertising, marketing and design, the most important aspect of the work is communication. Does it get the message across successfully?
12 Awful Commercials Celebrities Never Wanted...
Here are 12 ads you’ve probably never seen, and should never have seen, featuring stars like Harrison Ford, Arnold Schwarzenegger and Nicolas Cage.
What if Advertising Told The Whole Truth?
What if Ads Were 100% Honest? If we’re completely honest with ourselves, we know as either clients, account managers or creatives, we’d be setting ourselves an impossible task.
10 Things You Can Do To Help Your Ad Agency Do...
If you’re a client that regularly deals with an advertising agency, here are 10 tips you should follow to make sure you get the best out of your chosen firm. Remember, you are both in it for the same reason…to make money. You will make more if they do effective work, and they will make more by attracting other clients who saw the effective work they did for you.
Recent Advertising Flops and Why They Failed
Even the ad pros make blunders. From claims of racism in ads to failed consumer-generated commercials, advertising flops can be more interesting than the actual ads themselves.
Getting Your Freelance Start
Ready to branch out on your own in the advertising world? Use these tips to begin your new freelancing career path.
The Top 10 April Fool’s Pranks Pulled by...
There’s a long history of advertisers and big corporations pulling April Fool’s jokes, and they continue to suck in consumers, readers, viewers, and radio listeners. To celebrate the tomfoolery, here is the Advertising channel’s top 10 April Fool’s Day pranks over the years.
What to Expect From a Career in Advertising
Whether you’re a recent college grad or you’ve been in the workforce a few years, and you’re wondering whether a career in advertising is right for you, here’s a preview of what to expect as a Mad Man or Woman. It includes a list of advertising job descriptions, titles, career paths and what you might expect to be paid.
Making Your Advertising Personal
No matter what your advertising medium, drive your message home by making it personal. Because nobody wants to buy a product from someone who sounds stuffy and unfriendly.
Don't Ever Be Tempted to Use Puns
Puns and their negative impact on advertising
What's In A Name? Six Essential Elements to...
Naming your business is not only your first step to opening your company, the name you choose can also help advertise what it is you do. Create a solid name for your company with these six essentials.
Five Reasons to Create an Online Copywriting...
Creating an online copywriting portfolio can be the key to getting a job at an advertising agency or landing your next client as a freelance copywriter. These five reasons help you decide if you need to publish your copywriting portfolio online.
Look Beyond The Billboard
There are places beyond non-traditional that you should consider, because now those “unexpected” places to advertise are becoming inundated with messages from big brands far and wide.
CP + B - Ad Agency of the Decade
Crispin Porter + Bogusky (CP+B) changed the way people receive and relate to advertising. They bet that the Internet would encourage consumers to demand entertainment and involvement versus one-way sales pitches. Crispin then turned the ad world on its head, and went on to win the biggest accounts and the accompanying accolades.
Building Blocks for a Powerful Press Release
How should your press release look? From contact information to headlines, these step-by-step instructions show you the visuals of a powerful press release.
Selling Advertising for Your Podcast
Podcasters are quickly finding out their free podcasts are a great avenue for selling advertising. As many Webmasters quickly transform their content to include podcasting, find out what you need to know to begin running paid commercials during your podcast.
Skeptical Customers? Do Something Radical
Why it's easier to change customer behavior than customer beliefs.
Another 5 Creative Exercises
In a pervious post you were presented with 10 challenges to aid creative thinking. Now, it’s time to up the ante, with some problems that delve a little deeper, take a little more of your time, and perhaps a little more creativity. You obviously don’t have to do them all, but when you have a lull between projects and need something to keep your mind on its toes, these exercises a great place to start.
The Difference Between Advertising and Marketing
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Using Your Web Site to Advertise Your Business
All business is moving toward e-business. Regardless of the products or services you sell, every company needs a Web site. Is your ad campaign ready for the Internet?
How To Stop People Stealing Your Ideas
I get a lot of letters and emails asking me “how do I keep my ideas safe?” and “how can I make sure that my ideas remain my ideas?” Or, to go one better, “what do I do if someone steals my ideas?” And to many, these are tricky questions.
Your Marketing Plan
Starting a new business? Redeveloping an old one? Your marketing plan is a carefully calculated tool that can boost sales and increase profits.
Managing a Public Relations Campaign
Managing a public relations campaign takes a solid understanding of the fundamentals. See what it takes to manage your own PR campaign and develop a public relations strategy that gives your company free publicity.
Understand Bait-And-Switch Advertising
You may have heard the phrase “bait-and-switch” many times in your career. It’s something consumers throw out there often, and most of the time they really don’t understand the true ramifications of bait-and-switch advertising. The practice is illegal and carries stiff penalties. But quite often, the consumer confuses this practice with something more akin to a printing error or misunderstanding of the term. Learn more here.
Copywriting Exercise - Toothpaste Print Ad
This copywriting exercise helps you write a print ad for a toothpaste. Copywriting exercises help you become a better copywriter, no matter what your advertising experience level.
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