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Advertising: Most Popular Articles

These articles are the most popular over the last month.
8 Major Tactics Used In Modern Advertising
You've got a great idea for a campaign. But where does it go? Billboards? Direct mail? Cell phones? Posters? Guerrilla tactics? As an advertiser, you have thousands of choices. Learn more about your options, and the strengths and weaknesses of each one.
A Guide to the Structure of an Advertising Agency
A breakdown of the typical structure of an advertising agency.
10 Differences Between Advertising and Public...
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.
The 10 Most Powerful Words in Advertising
Advertising has changed a lot over the decades, but certain words are as powerful today as they were so many years ago. Here then are the 10 words you should always consider using in your campaigns; and if you've been paying close attention, you'll realize three of them are actually in the headline and subhead of this article.
9 Steps to Writing a Great Creative Brief
The basic steps you need to take to write a good creative brief
10 Essential Elements to a Great TV Commercial
Investing in a TV commercial is much more cost effective than you might think. You just have to know what to look for and how to produce your company's commercial in order to reach your target audience effectively.
10 Essential Books on Advertising You...
A list of the best 10 books anyone in advertising should read
Does Sex Really Sell?
Sex and advertising go together like movies and popcorn. And these days, sex is everywhere. But does it actually do the job of selling more product?
The 6 Basic Rules of Effective Billboard...
The six rules you need to know to create effective billboard ads.
How You Can Make Money By Using Google Ads
How do you make extra money using a blog or website that you already have? Google Ads. How much can you make?
10 Ways to Get a Job at an Ad Agency
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.
10 Fictional Ads From Movies We Wish Were Real
10 of the best fake ads and parody commercials from movies. From Robocop and Batman, to Total Recall and Coming To America, they're unforgettable.
How to Create an Effective Flyer
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience.
Print Advertising
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
Creating Press Kits
What press kits components do you include when creating a media kit? See press kit examples and how every one of your press kits can be used to generate free media buzz for you or your company.
Product Placement Advertising
Product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. Discover what some of the most infamous uses of product placement in movies and on TV.
The Best Inexpensive Ways to Advertise Your...
As a business owner looking for the best, inexpensive ways to advertise your business, you may feel overwhelmed on the advertising choices you have to make, especially when you're looking at a tight budget. There are plenty of low cost options for you to consider so you can get the most out of your advertising dollars.
What To Do When You Don't Get Paid for a...
You spent all of your time working on that project. The client approved it. So why isn't that check in your mailbox yet? You have several options for dealing with a freelance client who doesn't seem to want to part with the cash you're owed.
When It Comes To Freelancing, Charge The Rate...
If you're a creative in the advertising or designer industry, freelancing can be a great way to earn a living, or supplement your current income. And you should never feel guilty about charging the rate you deserve. Find out why.
Organizing a Successful Media Event
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can make or break your coverage. Avoid the common mistakes people make by using these tools to effectively deal with the media and establish a long-term relationship.
A Career Profile of an Advertising Agency...
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. Behind every successful ad campaign, there's a fantastic AE that made it all come together.
10 Things To Do Before You Find a Job in...
You may be fresh out college or maybe you're just looking for a career change. There are 10 things to do right now before you find a job in advertising.
Newsletter Marketing for Beginners
Need to create a newsletter? Don't know where to start? This how-to walks you through the process of creating a newsletter.
Stuck in a Rut? 10 Ways to Boost Creative...
There's nothing as frustrating as writer's block, or staring at a blank page. But there are ways to sharpen the mind instead of admitting defeat. Try one of these 10 exercises the next time you feel stuck in a rut, or just want to sharpen your mind.
Your Tagline: The Most Important Ad You'll Ever...
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
Peek Inside an Ad Agency's Creative Department
Advertising agencies do some very creative, funny and sometimes outlandish work. But where does it all come from? Well, in the best agencies, everyone's involved, but it's always the creative department that's at the core of the work. Think you could be part of one?
Six Myths About a Career in Advertising
Time for a fact check. Get ready to shed some light on a career surrounded by many myths.
What Does a Creative Director Do?
Creative Directors aren't born overnight. It takes a long career in advertising to grow a successful CD. Reaching this management position comes with many perks like a lucrative salary and the bragging rights to a successful ad campaign. See if this career path is right for you and find out how to get started.
Inside Your Ad Agency: What Does Account...
A description of the key roles and function of an advertising agency's account services department.
Advertising Fact vs. Fiction in the Mad Men TV...
Ever wonder if the ad campaigns on TV's Mad Men are real? Many Mad Men advertising campaigns use actual ads that ran back in the day. Some of the most inventive and, yes, manipulative advertising that ever appeared ran during the '60s, changing the game forever.
FIVE Big Mistakes To Avoid In An Ad Agency...
Anyone in the advertising industry will go through dozens of interviews during their career. Many will keep making the same mistakes. Here are the five big ones, and how to avoid them.
Understanding AIDA: The 4-Step Rule of Marketing
AIDA is one of the founding principles of most modern-day marketing and advertising. In fact, it's often said that if your marketing or advertising is missing just one of the four AIDA steps, it will fail. While that's not strictly true (a branding or awareness campaign does not necessarily need the Action step) you need to know about AIDA, and use it whenever possible.
25 Great Advertising Quotations.
Looking forward often requires looking backwards, at where we have come from. In the case of advertising, many great people have given us a great deal of insight on the subject. All we have to do is listen to it, and we can stand on the shoulders of giants and take the next step. So, for your inspiration, here are 25 great quotes on three different advertising topics – honesty, content, and the creative process. Enjoy.
Customer Acquisition - A Brief Definition of...
In advertising and marketing, customer acquisition is the term used to describe the process of bringing new customers to a particular brand, product or service. This process almost always has costs associated with, and this is known as the ROI, or Return On Investment (more on that in a moment). While there are many different ways to acquire these customers, some methods can be tracked, others cannot. But the primary goal of customer acquisition is to do the least amount of work, and spend the least amount of money, to get as many customers as possible into the fold.
Is a Career in Advertising Right for You?
If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if working in advertising is right for you.
Five Types of Brochures
Consumers are usually well-informed of a product or service before they actually make a purchase. We get that way because we read up on a product, know everything about it before we buy and even comparison shop. Know what type of brochure that will fit into your advertising plan to get consumers one step closer to making a purchase.
10 Ways to Run Your Own Advertising Campaign
Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.
How to Create a Freelancing Contract That...
Whether you're a freelance copywriter or a freelance graphic designer, you need a contract in place to protect yourself and to let your clients know exactly what they're getting from you.
Instant Writing Samples - 10 Tips to Creating...
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.
Outdoor Advertising
The term outdoor advertising, also know as out-of-home (OOH) is a broad one that covers billboards, posters, transit wraps and much more. Learn what's involved, including the costs.
Advertising Agency Copywriter Career Profile
There are plenty of advertising agencies looking to fill copywriting jobs. Learn more about this advertising career.
Five Essentials for Planning an Effective...
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.
Seven Tips For Radio Advertising Success
Radio, when done correctly, is a fabulous advertising medium that can truly capture the imagination, build a brand and lead to a sale. Learn the seven tips for radio advertising success.
The Single Minded Proposition – What Is...
If you’re new to advertising, you will hear people talking about the SMP (Single Minded Proposition), or sometimes the USP (Unique Selling Point / Unique Selling Proposition). They’re all one and the same, although the term USP was invented by Rosser Reeves of Ted Bates & Company decades ago. In his book, Reality In Advertising, published in 1961, Reeves gives a precise, three-part definition of the USP which is just as relevant today as it was over 50 years ago.
How To Give A Good Creative Presentation
A bad presentation can kill a great campaign before it ever gets the chance to live. A good presentation can change the course of an agency, and the client, forever. Make sure you know how to rock your next creative presentation.
Is Broadcast Advertising Right for Your Brand?
The complete definition of broadcast advertising, including the many different types of broadcast advertising there are within the category, rates for commercials, types of ads and the cost of creating adverts for TV and Radio.
Got a Great Product? Take it to Market in 5...
Half the battle of making your product a success is being prepared when you take the product to market. These five steps show you how to get on the right track from the start.
That's a Wrap
Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.
Writing Press Releases
Writing press releases helps you get free exposure for your company and its products. Learn how to write press releases that the media can't resist.
Pros and Cons of Celebrity Endorsements
From the day Kobe Bryant was accused of sexualt his endorsement deals have been in question. Take an in-depth look at each of his deals and find out how other athlete endorsers may be affected.
6 Great Documentaries Anyone in Advertising...
If you're in the advertising, design or creative industries, you'll never be content with the knowledge you already have. You want to learn, improve, grow and push yourself past those boundaries. When you do, you become better. And one day, perhaps become the focus of a great documentary, to teach people what you have learned (so far). Here are 6 documentaries you absolutely must watch. Seriously. Think of it has homework that's fun and could change your outlook on your whole career.
Public Service Advertising - A Complete...
If it's a charity, an important message about health or public safety, or anything else that raises awareness of an issue of importance to the general public, then it falls under the realm of Public Service Advertising. But how much do you really know about it?
Writing Headlines
Are you writing headlines that draw consumers in or are they turning the page? You have many options for writing headlines that will make your advertising campaign effective.
Five Reasons for Creating Press Kits
Get free media coverage by creating a press kit for your company, your band or even yourself. See sample press kits examples and learn how to create a press kit that will generate free buzz.
Top 6 Advertising and Design Awards
A list of the top six advertising, marketing and design awards that are actually worth the entrance fee. Win these, you win big.
Advertising Agency Art Director Career Profile
Considering a career in advertising? Here's your chance to check it out and learn if advertising is right for you, and if you have what it takes to be an art director.
How to Write a Sales Letter
When you know how to write a sales letter, you can hone in on your target audience and turn those prospects into paying customers. These tips show you how to write a sales letter that will get results.
How Does an Advertising Agency Work?
A very quick overview of how an agency works, broken down into a few key areas.
Creating a Powerful Brochure
In just five quick steps, you can create a brochure with staying power.
The 50 Best Advertising Taglines of All Time
Here are 50 of the best taglines from brands around the world. Most are American brands, but you may spot a few from other countries in there.
Media Director Career Profile
Working in the media department may be the right career for you. See what it takes to become a Media Director and what a typical day is like on the job.
Online Advertising (aka Digital) - Definition...
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.
Five Keys to Radio Advertising Success
Radio commercials are some of the most affordable ads on the market. Find out the five keys to making your radio commercial campaign a success.
Better Pizza? Bigger Lawsuit.
Papa John's claims to have better ingredients and a better pizza. But Pizza Hut feels differently and filed a false advertising lawsuit against its competitor. The U.S. Supreme Court put an end to the case in 2004. And one company was shocked by the results.
New Advertising Trends
As marketers look for ways to keep up with changes in technology and media, advertising trends have changed dramatically. Find out the ways marketers have been trying to reach you, and that you can take advantage of for your business or career.
A Profile of Steve Jobs - A Brief History of...
A pioneer, entrepreneur and one of the best clients the advertising industry ever had, Steve Jobs had a career (which ended way too soon) that anyone would envy.
The Elevator Pitch
If you have an idea to sell and you meet a potential buyer, you need to jump on that opportunity and pitch it to that person quickly, and with confidence. A good elevator pitch can do wonders for your business or ad campaign.
Quick and Easy Incentives to Attract Customers
Time's running out and you need extra customers now. These perks can turn those potential customers into paying customers.
7 Secrets to a Great Freelance Copywriting Career
You've made the decision to become a freelance copywriter but you're not sure what to do next. These seven tips show you how to start your freelance copywriting career off right.
10 Ways to Get Customers to Buy Now
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
How to Write Print Ads
Print advertising is effective and affordable if you know how to write print ads. Understand the elements of effective print advertising to create print ads that sell your products and services.
Can Spec Ads Land You a Job?
Breaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.
Guerrilla Marketing 101
An explanation of the core principles of guerrilla marketing
How to Create a Flyer
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience. See how to create one here.
How To Stop People Stealing Your Ideas
I get a lot of letters and emails asking me “how do I keep my ideas safe?” and “how can I make sure that my ideas remain my ideas?” Or, to go one better, “what do I do if someone steals my ideas?” And to many, these are tricky questions.
Choosing the Right Education for a Career in...
Do you need a degree? If so, what kind? Anyone with an interest in working in advertising always wants to know what kind of educational background they need and how they can get started. Find the answers to your common questions about beginning your career in advertising.
Advertise on Cable Without Breaking Your Budget
Budget blues don't have to keep you from advertising. For less than $10 a day, you can reach customers through ads on cable. And the best part, you don't even need a degree in advertising to create your ad.
What to Expect in an Advertising Career
What can you expect from a career in modern-day advertising? Is it a playground for creativity, filled with short weeks, free vacations and tons of money? Or is it hard work, low pay and weeks being tied to your desk? Find out.
In-House Agency
The advertising definition of in-house agency.
Getting Your Freelance Start
Ready to branch out on your own in the advertising world? Use these tips to begin your new freelancing career path.
10 Tips to a Perfect Portfolio
Your advertising portfolio is your calling card. Is yours ready to land you a copywriting job or a freelance gig in the advertising industry? Follow these 10 tips to create a perfect advertising portfolio no matter what your experience level.
Pitching Your Own Ad Campaign Idea
You have a great idea. You've never seen it done before. Now what do you do with it?
When Advertising Taglines Get Lost in Translation
What happens when some of America's greatest taglines are put through the translation filter? It's not actually as cut and dry as simply hitting the translate button, due to different cultural references. We went through the advertising archives to find some of the best examples of tagline crash-and-burn.
Recent Advertising Flops and Why They Failed
Even the ad pros make blunders. From claims of racism in ads to failed consumer-generated commercials, advertising flops can be more interesting than the actual ads themselves.
10 Unusual Places to Advertise
Whether you’re in an advertising agency, or you’re someone with a product or service that needs to be promoted, think about these 10 unusual places to put your advertisements.
Billboard
The advertising definition for billboard.
Is It a Good Strategy To Call Out Your...
Small companies have nothing to fear from their larger competitors. They may not have the money, but they do have the ability to play David to their Goliath. And it's usually a successful strategy. Find out why.
Five Ways to Jumpstart Your Copywriting Career...
Get your copywriting career on track today. Whether you're looking to become an advertising agency copywriter or you want to be your own boss as a freelance copywriter, there are five ways you can jumpstart your copywriting career right now.
Building Blocks for a Powerful Press Release
How should your press release look? From contact information to headlines, these step-by-step instructions show you the visuals of a powerful press release.
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties or giveaway items all designed to promote. But look a little more closely. How many really do an effective job?
What to Expect From a Career in Advertising
Whether you’re a recent college grad or you’ve been in the workforce a few years, and you’re wondering whether a career in advertising is right for you, here’s a preview of what to expect as a Mad Man or Woman. It includes a list of advertising job descriptions, titles, career paths and what you might expect to be paid.
How to Write an Advertorial
If you’re any kind of writer, be it a copywriter, someone in public relations, or a marketing writer, you will be asked to write an advertorial at some point in your career. Advertorials, also known as long form copy ads, are the opposite of typical ads that feature 90% visual and barely any copy at all. Instead, advertorials are designed to look like a part of the publication in which they’re appearing, and are intended to be an interesting read that divulges a plethora of information about the product or service.
What To Avoid When Assembling a Spec Portfolio
There are several landmines to avoid when putting together your advertising portfolio. Here's what you need to know.
How To Land an Interview with an Ad Agency
Whether you're pursuing an ad agency position as an account executive or a copywriter, you have to land that face-to-face interview before you can get the job. Help increase your chances.
Five Reasons to Post Your Commercial on YouTube
Your commercial looks great on TV but what happens when the airtime you bought has come and gone? Get more out of your ad budget, reach new customers and generate buzz about your company by posting your commercial on YouTube.
The Top 10 April Fool’s Pranks Pulled by...
There’s a long history of advertisers and big corporations pulling April Fool’s jokes, and they continue to suck in consumers, readers, viewers, and radio listeners. To celebrate the tomfoolery, here is the Advertising channel’s top 10 April Fool’s Day pranks over the years.
Stock Photography
Say “stock photography” to anyone worth their salt in a creative department, and they will look at you with a mixture of contempt and fear. Mostly contempt. Despite stock houses making many millions of dollars from stock every year, most of the big agencies won’t touch it. But why is it so universally hated by the top dogs, and loved by smaller shops?
Grammar. Don’t. Matter.
Anyone with an English degree will take one look at the headline and feel either appalled, nauseous or angry. It’s not very good. Come to think of it, that last sentence wasn’t, either. Or this one. Ouch. But in the world of advertising, marketing and design, the most important aspect of the work is communication. Does it get the message across successfully?
White Hat Vs. Black Hat SEO
Optimize your site using white hat SEO strategies and avoiding black hat SEO techniques. These tips show you how by pitting white hat vs. black hat SEO methods.
How to Write Sub Headlines for Print Ads and...
If you know how to write subheads for any advertising medium, you'll be able to create compelling copy that grabs your reader's attention. Writing subheads for print ads and websites requires different approaches. Find out how to write subheads that work no matter what you're writing.
What Trends in Mobile Advertising Mean for the...
An examination of the possible impact that cell phone advertising will have on the industry as a whole.
How To Make a Successful Viral Video
Some ideas and thought starters to help you create a good viral video. Page 3.
Step by Step Help on Creating a Freelance...
Your contract is key to sealing the deal with the client and making sure you're both on the same page when it comes to the project. Create a solid contract with this step by step help.
Porn For Creatives
Taking a leaf out of the popular and funny “porn for women” and “porn for new moms” books (don’t worry, none of them are x-rated), we thought it would be appropriate to put together a collection of articles that we like to call “porn for creatives.” These are articles that tell creative people exactly what they want to hear, need to hear, and never hear enough. From the basics of writing a creative brief that art directors and copywriters can actually use, to talking about morale and creating solid ads, these articles are like catnip to them.
Getting the Most Out of Your Internship
Internships in advertising and PR can be an invaluable experience to your career. Follow these steps to get the most out of your internship.
6 Ways Advertising Attracts Men
Over the years, I have noticed that the adverts seem to fall into several big buckets. There are obviously more than six categories, but most fit into them. If you’re a woman reading this, some will apply to you, too. After all, you also buy products for men. But advertisements that are aimed at you, for you, tend to fall into different categories that we’ll discuss in another article. So, here then are the six big ways men are patronized to be advertisers every day of the year. And sadly, they work. Again and again and again.
The Importance of Bravery in Advertising
Is your ad campaign lacking bite? Do you wonder why ideas never take off? Maybe you need to take some brave, bold steps and fly higher.
A Profile of Neil French – A Brief...
One of the greatest copywriters who ever put pen to paper, Neil French is still considered by many to be the gold standard for copy and headlines.
Advertising And Women
As a man, in advertising, I am writing this knowing that in the past I have created ads that are guilty of this objectification. As a man who consumes advertising, I can also say I have been affected by them in some way.
Using Your Web Site to Advertise Your Business
All business is moving toward e-business. Regardless of the products or services you sell, every company needs a Web site. Is your ad campaign ready for the Internet?
Advertising Vs. Public Relations
Looking to enter the world of advertising or public relations? Get ready to shatter some popular myths.
What's In A Name? Six Essential Elements to...
Naming your business is not only your first step to opening your company, the name you choose can also help advertise what it is you do. Create a solid name for your company with these six essentials.
Selling Advertising for Your Podcast
Podcasters are quickly finding out their free podcasts are a great avenue for selling advertising. As many Webmasters quickly transform their content to include podcasting, find out what you need to know to begin running paid commercials during your podcast.
Creating a Plan of Action
Just as a new company creates a business plan, a new advertising agency needs one too. Even if you're a freelance copywriter or graphic designer, you need a plan of action as well.
What Does an Ad Agency Do?
The advertising definition of an advertising agency.
Skeptical Customers? Do Something Radical
Why it's easier to change customer behavior than customer beliefs.
Halloween Advertising
With a little thought and a genuine reason to advertise during the season, you can turn the nightmare season into dream sales figures or brand awareness.
Lies, Lies and Advertising.
There is no smoke without fire, and there are clearly many rotten apples that have ruined both professions, in the eyes of the general public anyway. Lawyers are slimy liars who will do anything to win a case. Advertisers are slick liars who will say anything to get a sale. However, this is just not true. The “truths” about us are lies 99% of the time.
How To Write a Direct Mail Letter
Truly successful direct mail is targeted, says something powerfully (and memorably) and talks directly to the customer. And there’s no better way to engage in conversation than with a letter. Learn the basic elements of a successful direct mail letter.
Ask Apryl: Ad-Wrapped Cars
Just how do you get to be one of the lucky few to drive an ad-wrapped car around town? It's not easy but if you're patient, you could get paid for advertising companies while you drive around town.
Headline
The advertising definition of headline.
Beats by Dre: People Will Buy Anything If It's...
While Beats by Dre may be the best selling headphone in the world, it’s not the best. In fact, it’s not even close.
Look Beyond The Billboard
There are places beyond non-traditional that you should consider, because now those “unexpected” places to advertise are becoming inundated with messages from big brands far and wide.
Get Into Advertising
So you want to be in advertising? Problem is, you don't even know where to start. Grab your pencils, you're about to take a crash course in advertising.
What’s In a Name?
It’s surprising that in an industry that makes its bread and butter with creativity and originality, advertising is home to some of the most boring agency names on the planet. Indeed, it’s very fair to say that only law firms rival their completely uninspired approach to self-naming.
Graphic Design
The advertising definition of graphic design.
Yellow Pages Advertising
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create an effective yellow pages ad.
10 Articles To Help Your Advertising Agency...
To combat the complacency, here are 10 articles to help your agency succeed. From improving feedback and presentations, to knowing some basic advertising methods, there’s a lot to sink your teeth into here.
Top 5 Books for Copywriters
Copywriting takes talent. Enhance your skills with these top Guide Picks.
Setting Your Freelance Rates in Advertising
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How to create a press kit that gets attention
Whether your press kit is for a movie, a musician, an event, a product launch, or even a political campaign, you have the chance to get some great coverage for very little expense.
Inspiration Jolt
There are many ways you can approach a project when you’re feeling stuck in a rut, but how many times have you looked at the brief and said “I wonder what a comedian would make of all this?” Probably not too many times, right? To be fair, most people don’t. Unless the brief actually has a comical element to it, or specifically requests that kind of paradigm shift, you’re going to look at the brief in the usual ways. From the point of view of the consumer, of course, being the primary one. However, when you’re stuck, it can help to turn something on its head. And very few people can look at a situation in quite the same way as a modern comedian can.
DMA
The advertising definition of DMA.
Freelance Copywriter Career Profile
Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started.
Five Materials Every Copywriter Should Know How...
As a new copywriter, you have to know how to write a wide variety of materials. How do you know which ad mediums to learn about first? Every copywriter should know how to write in these five advertising mediums.
Another 5 Great Advertising Books You Should Read
If you're stuck for advertising inspiration, these five books offer a wealth of knowledge. Avoid them at your peril.
Loss Leader – Definition Of The Term...
What is a loss leader? What are the advantages of using a loss leader strategy, and what are the downfalls? All is explained here.
How To Plan Your Print Newsletter
You've learned the fundamentals of creating a newsletter. Now it's time to learn the most cost effective way to getting your newsletter in print and getting your advertising message to consumers.
Buying a Television Commercial Package
Ready to get a commercial produced for your company? Who will shoot the video? Write the copy? How will you get it on the air? How much will it cost? Should you go with a production company, ad agency or a tv station's production house? Don't get lost in the flurry of questions. Find out what you need to know before you buy a television commercial package.
A Brief History of Political Advertising in the...
To say political ads bombard television, radio, and billboards would be a vast understatement. But where did it stem from, and how has it changed?
Advertising Advice Inspired by the Box
Television has a huge impact on all of us. Whether we are producing commercials that go on it, or are hooked on the latest scripted dramas and realty shows, the TV is one of the largest sources of entertainment and chat.
The 10 Websites You Should Visit Daily
There’s no doubt about it; the industry is going digital. And as the traditional media choices disappear, making way for digital equivalents, so too do our news and information sources. We can no longer rely on magazines and other periodicals; by the time we get them, the news contained is already out of date. Therefore, as a good advertising professional, you should dedicate a small portion of your day researching great websites that contain a flurry of information. Not just news sites, but social media, content aggregators and more. Here’s a list of 10 websites that you should check out daily, be it through bookmarking or your RSS feed.
Managing a Public Relations Campaign
Managing a public relations campaign takes a solid understanding of the fundamentals. See what it takes to manage your own PR campaign and develop a public relations strategy that gives your company free publicity.
Demographics
The advertising definition of demographics.
Ad Agency Copywriters Vs. Freelance Copywriters
Should you go for the the ad agency experience or become your own boss as a freelancer? Evaluate both sides of this career path to decide which route best fits your personality and goals.
10 Fundamentals to Look for in an Advertising...
With so many advertising schools, online courses and correspondence lessons out there, how do you know which one is the right program for you? These fundamentals show you what to look for in an advertising course.
Ethical Issues in Online Advertising
Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.
Copywriting Exercise - Toothpaste Print Ad
This copywriting exercise helps you write a print ad for a toothpaste. Copywriting exercises help you become a better copywriter, no matter what your advertising experience level.
The lizard brain, or reptilian brain, can be...
For both sexes, and all ages, the number one instinct is survival. If you can tap into that part of their lizard brains with your advertising, you’ve got a winner.
Small Budget Advertising
Whether you're just starting a business or you're on a budget diet, find out the many ways you can bypass high cost advertising.
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