Advertising: Most Popular Articles
These articles are the most popular over the last month.
Create a Flyer
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience.
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience.
10 Ad and PR Differences
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.
Create a Freelancing Contract
Whether you're a freelance copywriter or a freelance graphic designer, you need a contract in place to protect yourself and to let your clients know exactly what they're getting from you.
Whether you're a freelance copywriter or a freelance graphic designer, you need a contract in place to protect yourself and to let your clients know exactly what they're getting from you.
Essentials to a Commercial
Investing in a TV commercial is much more cost effective than you might think. You just have to know what to look for and how to produce your company's commercial in order to reach your target audience effectively.
Investing in a TV commercial is much more cost effective than you might think. You just have to know what to look for and how to produce your company's commercial in order to reach your target audience effectively.
Run Your Own Ad Campaign
Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.
Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.
That's a Wrap
Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.
Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.
10 Tips to a Perfect Portfolio
Your portfolio is your calling card. Is yours ready to land you a copywriting job or a freelance gig in the advertising industry? Follow these 10 tips to create a perfect portfolio no matter what your experience level.
Your portfolio is your calling card. Is yours ready to land you a copywriting job or a freelance gig in the advertising industry? Follow these 10 tips to create a perfect portfolio no matter what your experience level.
10 Ways to Get an Agency Job
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.
Advertising Trivia Challenge #11
Test your Super Bowl advertising knowledge.
Test your Super Bowl advertising knowledge.
Send bulk Email responsibly
How can I send bulk Email responsibly?
How can I send bulk Email responsibly?
Five Types of Brochures
Consumers are usually well-informed of a product or service before they actually make a purchase. We get that way because we read up on a product, know everything about it before we buy and even comparison shop. Know what type of brochure that will fit into your advertising plan to get consumers one step closer to making a purchase.
Consumers are usually well-informed of a product or service before they actually make a purchase. We get that way because we read up on a product, know everything about it before we buy and even comparison shop. Know what type of brochure that will fit into your advertising plan to get consumers one step closer to making a purchase.
Super Bowl XLI Advertising Trivia
2006 advertising year in review quiz.
2006 advertising year in review quiz.
Yellow Pages Advertising
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create an effective yellow pages ad.
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create an effective yellow pages ad.
A to Z Advertising Agencies
Looking for a comprehensive database of advertising agencies? Look no further.
Looking for a comprehensive database of advertising agencies? Look no further.
TV Advertising
Television commercials are a very affordable and profitable advertising medium. Discover the key ingredients you need to have for a successful TV commercial!
Television commercials are a very affordable and profitable advertising medium. Discover the key ingredients you need to have for a successful TV commercial!
Your Marketing Plan
Starting a new business? Redeveloping an old one? Your marketing plan is a carefully calculated tool that can boost sales and increase profits.
Starting a new business? Redeveloping an old one? Your marketing plan is a carefully calculated tool that can boost sales and increase profits.
Instant Writing Samples
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.
Creating a Powerful Brochure
In just five quick steps, you can create a brochure with staying power.
In just five quick steps, you can create a brochure with staying power.
Advertising Vs. PR
Looking to enter the world of advertising or public relations? Get ready to shatter some popular myths.
Looking to enter the world of advertising or public relations? Get ready to shatter some popular myths.
Advertising Career Myths
Time for a fact check. Get ready to shed some light on a career surrounded by many myths.
Time for a fact check. Get ready to shed some light on a career surrounded by many myths.
Blow Your Ad Campaign
You didn't really want your ad campaign to be effective did you? Turn your ad campaign into a disaster by making these ten mistakes.
You didn't really want your ad campaign to be effective did you? Turn your ad campaign into a disaster by making these ten mistakes.
Starting Your Freelance Career
You've made the decision to become a freelance copywriter but you're not sure what to do next. These seven tips show you how to start your freelance copywriting career off right.
You've made the decision to become a freelance copywriter but you're not sure what to do next. These seven tips show you how to start your freelance copywriting career off right.
Create a Newsletter
Need to create a newsletter? Don't know where to start? This how-to walks you through the process.
Need to create a newsletter? Don't know where to start? This how-to walks you through the process.
10 Ways to Customer Action
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Commercial Spotlight: Geico
The Geico gecko is taking a break and celebrities are stepping in for a new series of commercials. The commercial spotlight is on Geico's use of real customers paired with celebrities.
The Geico gecko is taking a break and celebrities are stepping in for a new series of commercials. The commercial spotlight is on Geico's use of real customers paired with celebrities.
Brochure Plan Essentials
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.
Setting Your Freelance Rates
One of the most common and most difficult questions you'll have as a budding freelancer in the advertising industry is, "How do I set my rates?" Now there's help.
One of the most common and most difficult questions you'll have as a budding freelancer in the advertising industry is, "How do I set my rates?" Now there's help.
Small Budget Advertising
Whether you're just starting a business or you're on a budget diet, find out the many ways you can bypass high cost advertising.
Whether you're just starting a business or you're on a budget diet, find out the many ways you can bypass high cost advertising.
Commercial: Alltel My Circle
Alltel's My Circle commercials poke fun at other companies using their own icons. Can the ads help Alltel sell a new service and establish a brand identity?
Alltel's My Circle commercials poke fun at other companies using their own icons. Can the ads help Alltel sell a new service and establish a brand identity?
Agency Account Executive
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. Behind every successful ad campaign, there's a fantastic AE that made it all come together.
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. Behind every successful ad campaign, there's a fantastic AE that made it all come together.
Kobe Bryant's Endorsements
From the day Kobe Bryant was accused of sexualt his endorsement deals have been in question. Take an in-depth look at each of his deals and find out how other athlete endorsers may be affected.
From the day Kobe Bryant was accused of sexualt his endorsement deals have been in question. Take an in-depth look at each of his deals and find out how other athlete endorsers may be affected.
Speculation: It Can Get You a
Breaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.
Breaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.
Offline Advertising for Your Online Presence
Advertising your online presence begins offline. Television, radio and print are cost-effective advertising mediums that can drive traffic to your Web site in droves.
Advertising your online presence begins offline. Television, radio and print are cost-effective advertising mediums that can drive traffic to your Web site in droves.
Land an Interview with an A...
Whether you're pursuing an ad agency position as an account executive or a copywriter, you have to land that face-to-face interview before you can get the job. Help increase your chances.
Whether you're pursuing an ad agency position as an account executive or a copywriter, you have to land that face-to-face interview before you can get the job. Help increase your chances.
Super Bowl XXXIX Advertising Trivia
Test your Super Bowl advertising knowledge.
Test your Super Bowl advertising knowledge.
Super Bowl XL Advertising Trivia
Test your Super Bowl XL advertising knowledge.
Test your Super Bowl XL advertising knowledge.
Advertising Trivia Challenge #12
2006 advertising year in review quiz.
2006 advertising year in review quiz.
Creating a Plan of Action
Just as a new company creates a business plan, a new advertising agency needs one too. Even if you're a freelance copywriter or graphic designer, you need a plan of action as well.
Just as a new company creates a business plan, a new advertising agency needs one too. Even if you're a freelance copywriter or graphic designer, you need a plan of action as well.
Before You Buy
Ready to get a commercial produced for your company? Who will shoot the video? Write the copy? How will you get it on the air? How much will it cost? Should you go with a production company, ad agency or a tv station's production house? Don't get lost in the flurry of questions. Find out what you need to know before you buy a television commercial package.
Ready to get a commercial produced for your company? Who will shoot the video? Write the copy? How will you get it on the air? How much will it cost? Should you go with a production company, ad agency or a tv station's production house? Don't get lost in the flurry of questions. Find out what you need to know before you buy a television commercial package.
Your Tagline
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
Advertising Through Your Site
All business is moving toward e-business. Regardless of the products or services you sell, every company needs a Web site. Is your ad campaign ready for the Internet?
All business is moving toward e-business. Regardless of the products or services you sell, every company needs a Web site. Is your ad campaign ready for the Internet?
Don't Be a Sinner
How much junk mail do you receive each day? Do you read it? Toss it? Now put yourself in the shoes of your direct mail recipients. Avoid direct mail mistakes or your materials will end up in the trash too.
How much junk mail do you receive each day? Do you read it? Toss it? Now put yourself in the shoes of your direct mail recipients. Avoid direct mail mistakes or your materials will end up in the trash too.
Better Pizza? Bigger Lawsuit.
Papa John's claims to have better ingredients and a better pizza. But Pizza Hut feels differently and filed a false advertising lawsuit against its competitor. The U.S. Supreme Court put an end to the case in 2004. And one company was shocked by the results.
Papa John's claims to have better ingredients and a better pizza. But Pizza Hut feels differently and filed a false advertising lawsuit against its competitor. The U.S. Supreme Court put an end to the case in 2004. And one company was shocked by the results.
Celebrity Endorsement Deals
Kobe Bryant's not the first endorser that's come under fire. Advertisers have to watch out for themselves when it comes to celebrity endorsers.
Kobe Bryant's not the first endorser that's come under fire. Advertisers have to watch out for themselves when it comes to celebrity endorsers.
Advertising Books
Statistics show nearly one in 25 Americans is in the process of starting a business. Don't get lost in the masses. Use these top books to get your ad campaign on the right track and give your business a big boost.
Statistics show nearly one in 25 Americans is in the process of starting a business. Don't get lost in the masses. Use these top books to get your ad campaign on the right track and give your business a big boost.
10 Tips for Creating Contracts
Your contract is key to sealing the deal with the client and making sure you're both on the same page when it comes to the project. Create a solid contract with this step by step help.
Your contract is key to sealing the deal with the client and making sure you're both on the same page when it comes to the project. Create a solid contract with this step by step help.
Making Your Ads Personal
No matter what your advertising medium, drive your message home by making it personal. Because nobody wants to buy a product from someone who sounds stuffy and unfriendly.
No matter what your advertising medium, drive your message home by making it personal. Because nobody wants to buy a product from someone who sounds stuffy and unfriendly.
Ready for Radio?
In your car. At home. At work. We all listen to the radio. Is your ad campaign ready to hit the airwaves?
In your car. At home. At work. We all listen to the radio. Is your ad campaign ready to hit the airwaves?
Post Your Ad on YouTube
Your commercial looks great on TV but what happens when the airtime you bought has come and gone? Get more out of your ad budget, reach new customers and generate buzz about your company by posting your commercial on YouTube.
Your commercial looks great on TV but what happens when the airtime you bought has come and gone? Get more out of your ad budget, reach new customers and generate buzz about your company by posting your commercial on YouTube.
Setting Rates and Getting Paid
Per project? By the hour? Find out the best way for a freelancer to set rates for freelance jobs and get paid when dealing with an ad agency.
Per project? By the hour? Find out the best way for a freelancer to set rates for freelance jobs and get paid when dealing with an ad agency.
Ethical Issues in Online Ads
Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.
Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.
Your Call to Action
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
Advertising - Articles
An index of Articles for the Advertising guide site.
An index of Articles for the Advertising guide site.
Creative Director Career
Creative Directors aren't born overnight. It takes a long career in advertising to grow a successful CD. Reaching this management position comes with many perks like a lucrative salary and the bragging rights to a successful ad campaign. See if this career path is right for you and find out how to get started.
Creative Directors aren't born overnight. It takes a long career in advertising to grow a successful CD. Reaching this management position comes with many perks like a lucrative salary and the bragging rights to a successful ad campaign. See if this career path is right for you and find out how to get started.
The Future of Advertising
Interactive television offers a great advantage for both advertisers and consumers. Find out how you can benefit.
Interactive television offers a great advantage for both advertisers and consumers. Find out how you can benefit.
Celebrity Endorsements Dumped
Many celebrities bank on endorsement deals to up their income. Now, many companies are shying away from celebrity endorsements altogether.
Many celebrities bank on endorsement deals to up their income. Now, many companies are shying away from celebrity endorsements altogether.
Get Into Advertising
So you want to be in advertising? Problem is, you don't even know where to start. Grab your pencils, you're about to take a crash course in advertising.
So you want to be in advertising? Problem is, you don't even know where to start. Grab your pencils, you're about to take a crash course in advertising.
Getting Your Freelance Start
Ready to branch out on your own in the advertising world? Use these tips to begin your new freelancing career path.
Ready to branch out on your own in the advertising world? Use these tips to begin your new freelancing career path.
Starting an Ad Agency Books
Ready to start an ad agency? Now what do you do? Use these top picks to get your agency off the ground.
Ready to start an ad agency? Now what do you do? Use these top picks to get your agency off the ground.
Five Keys to Getting Customers
Getting customers in the door is crucial to your company's success, whether you own a traditional brick and mortar store or all of your business is handled over the Internet. Use these five keys to complete the sale and get repeat customers.
Getting customers in the door is crucial to your company's success, whether you own a traditional brick and mortar store or all of your business is handled over the Internet. Use these five keys to complete the sale and get repeat customers.
Sales Letter Copy Secrets
Write sales letters that sell products and services simply by using psychological triggers and even the blunt truth to gain customers.
Write sales letters that sell products and services simply by using psychological triggers and even the blunt truth to gain customers.
Laughing All the Way
When Ray Owens created the AOL Virus Hoax and sent it to his JokeADay.com mailing list, he had no idea the joke would cause such widespread panic. Now, this unexpected publicity stunt has him laughing all the way.
When Ray Owens created the AOL Virus Hoax and sent it to his JokeADay.com mailing list, he had no idea the joke would cause such widespread panic. Now, this unexpected publicity stunt has him laughing all the way.
Commercial: VW Rabbit
Volkswagen's making headlines with its relaunch of the Rabbit. The first commercial bringing the Rabbit back focuses on a simple theory: how fast rabbits breed. But this VW ad is anything but simple.
Volkswagen's making headlines with its relaunch of the Rabbit. The first commercial bringing the Rabbit back focuses on a simple theory: how fast rabbits breed. But this VW ad is anything but simple.
Plan Your Print Newsletter
You've learned the fundamentals of creating a newsletter. Now it's time to learn the most cost effective way to getting your newsletter in print and getting your advertising message to consumers.
You've learned the fundamentals of creating a newsletter. Now it's time to learn the most cost effective way to getting your newsletter in print and getting your advertising message to consumers.
New Rules for Public Relations
The PR industry has changed over the years. Make public relations a part of your company's strategy with a new set of rules and new results.
The PR industry has changed over the years. Make public relations a part of your company's strategy with a new set of rules and new results.
Celebrity Endorsements of 2005
They hawk. You buy. Or do you boycott the company in protest? From Paris to Spade, see The Good, The Bad and The Ugly of 2005's celebrity endorsements.
They hawk. You buy. Or do you boycott the company in protest? From Paris to Spade, see The Good, The Bad and The Ugly of 2005's celebrity endorsements.
Ad Flops and Why They Failed
Even the ad pros make blunders. From claims of racism in ads to failed consumer-generated commercials, advertising flops can be more interesting than the actual ads themselves.
Even the ad pros make blunders. From claims of racism in ads to failed consumer-generated commercials, advertising flops can be more interesting than the actual ads themselves.
Five Keys to Radio Ad Success
Radio commercials are some of the most affordable ads on the market. Find out the five keys to making your radio commercial campaign a success.
Radio commercials are some of the most affordable ads on the market. Find out the five keys to making your radio commercial campaign a success.
Making Your Internship Work
Internships in advertising and PR can be an invaluable experience to your career. Follow these steps to get the most out of your internship.
Internships in advertising and PR can be an invaluable experience to your career. Follow these steps to get the most out of your internship.
Advertising Trivia
Are you an advertising know-it-all? Test your knowledge in the advertising trivia game.
Are you an advertising know-it-all? Test your knowledge in the advertising trivia game.
Commercial: Double Stuf Oreo
Oreo's "Ready, Set, Lick" campaign pits two Oreo lovers against each other in a race to see who can eat the cookie the fastest. The commercial spotlight's on Oreo, "Milk's Favorite Cookie."
Oreo's "Ready, Set, Lick" campaign pits two Oreo lovers against each other in a race to see who can eat the cookie the fastest. The commercial spotlight's on Oreo, "Milk's Favorite Cookie."
Media Director Career Profile
When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just be the right career for you. See what it takes to become a Media Director and what a typical day is like on the job.
When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just be the right career for you. See what it takes to become a Media Director and what a typical day is like on the job.
Super Bowl XXXV Fun Facts
Fun facts from Super Bowl XXXV.
Fun facts from Super Bowl XXXV.
Snapple Gets Sexy
What do you get when you cross a banana with an apple? It's not a bad joke. It's Snapple's new ad campaign.
What do you get when you cross a banana with an apple? It's not a bad joke. It's Snapple's new ad campaign.
Advertising Vs. Public Relations
Looking to enter the world of advertising or public relations? Get ready to shatter some popular myths.
Looking to enter the world of advertising or public relations? Get ready to shatter some popular myths.
Hiring a Freelancer
Your particular project doesn't warrant hiring a permanent, full-time copywriter or graphic designer. You just need some help temporarily. Choosing the right person for your project is a must for getting the materials you need, the expertise required for the job and making your ad campaign a success.
Your particular project doesn't warrant hiring a permanent, full-time copywriter or graphic designer. You just need some help temporarily. Choosing the right person for your project is a must for getting the materials you need, the expertise required for the job and making your ad campaign a success.
"Sizzle & Stir"ring It Up
Stars of yesterday are making their way back on the air. They're featured in a new ad campaign that has the advertising industry taking notice.
Stars of yesterday are making their way back on the air. They're featured in a new ad campaign that has the advertising industry taking notice.
Ford Sinks More Than \$100 M...
The launch of the next Ford F-150 has Ford Motor Company spending more than $100 million in a new campaign, Ford Motor Division's largest advertising tab in the automaker's history.
The launch of the next Ford F-150 has Ford Motor Company spending more than $100 million in a new campaign, Ford Motor Division's largest advertising tab in the automaker's history.
Getting Paid for Freelancing
You spent all of your time working on that project. The client approved it. So why isn't that check in your mailbox yet? You have several options for dealing with a freelance client who doesn't seem to want to part with the cash you're owed.
You spent all of your time working on that project. The client approved it. So why isn't that check in your mailbox yet? You have several options for dealing with a freelance client who doesn't seem to want to part with the cash you're owed.
United States Ad Agencies
Advertising agencies located in the U.S.
Advertising agencies located in the U.S.
Do' s when receiving spam
What should I do when I receive spam?
What should I do when I receive spam?
The Power of Press Releases
Need brawn on a budget? Meet the power of press...And it's FREE!
Need brawn on a budget? Meet the power of press...And it's FREE!
Choosing an Advertising Career
If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if working in advertising is right for you.
If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if working in advertising is right for you.
Advertise on Cable
Budget blues don't have to keep you from advertising. For less than $10 a day, you can reach customers through ads on cable. And the best part, you don't even need a degree in advertising to create your ad.
Budget blues don't have to keep you from advertising. For less than $10 a day, you can reach customers through ads on cable. And the best part, you don't even need a degree in advertising to create your ad.
Ad-Wrapped Cars
Just how do you get to be one of the lucky few to drive an ad-wrapped car around town? It's not easy but if you're patient, you could get paid for advertising companies while you drive around town.
Just how do you get to be one of the lucky few to drive an ad-wrapped car around town? It's not easy but if you're patient, you could get paid for advertising companies while you drive around town.
Product Placement Hits the ...
New TV shows are taking advantage of product placement to help pay for the show. Find out who's cashing in on the extra exposure.
New TV shows are taking advantage of product placement to help pay for the show. Find out who's cashing in on the extra exposure.
Ad Agency Copywriter Career
Starting your career as an advertising agency copywriter doesn't have to be an unachievable dream. Learn more about a copywriting career to decide if you want to be the copywriter behind the next memorable ad campaign.
Starting your career as an advertising agency copywriter doesn't have to be an unachievable dream. Learn more about a copywriting career to decide if you want to be the copywriter behind the next memorable ad campaign.
National Ad Agencies
Advertising agencies with locations throughout the United States. Learn more about the clients they handle, typical business scenarios and sample client lists.
Advertising agencies with locations throughout the United States. Learn more about the clients they handle, typical business scenarios and sample client lists.
Taking Your Product to Market
Half the battle of making your product a success is being prepared when you take the product to market. These five steps show you how to get on the right track from the start.
Half the battle of making your product a success is being prepared when you take the product to market. These five steps show you how to get on the right track from the start.
International Ad Agencies
Advertising agencies located in Germany, Spain, China, Italy, Sweden, Brazil, Norway, Russia and more.
Advertising agencies located in Germany, Spain, China, Italy, Sweden, Brazil, Norway, Russia and more.
Freelance Copywriter Profile
Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started.
Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started.
Agencies - New York
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
This complete listing of advertising agencies is arranged by location. If your agency is not listed here, please use the advertising agency submission form.
Organizing a Media Event
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can make or break your coverage. Avoid the common mistakes people make by using these tools to effectively deal with the media and establish a long-term relationship.
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can make or break your coverage. Avoid the common mistakes people make by using these tools to effectively deal with the media and establish a long-term relationship.
Pitching Your Own Ad Idea
You have a great idea. You've never seen it done before. Now what do you do with it?
You have a great idea. You've never seen it done before. Now what do you do with it?
The PR Effect of a Crisis
What do one chili finger hoax, a real custard finger and a slithering snake have in common? It's not a bad joke. It's the hazards of eating these days and the PR effect of crisis management affects all consumers.
What do one chili finger hoax, a real custard finger and a slithering snake have in common? It's not a bad joke. It's the hazards of eating these days and the PR effect of crisis management affects all consumers.
Your Ticket to Freelancing
One of the most common questions people have about being a freelance copywriter is - How do I get started? You're going to create your own ad campaign to promote yourself and you're going to do it for under $100.
One of the most common questions people have about being a freelance copywriter is - How do I get started? You're going to create your own ad campaign to promote yourself and you're going to do it for under $100.
Naming Your Business
Naming your business is not only your first step to opening your company, the name you choose can also help advertise what it is you do. Create a solid name for your company with these six essentials.
Naming your business is not only your first step to opening your company, the name you choose can also help advertise what it is you do. Create a solid name for your company with these six essentials.
Is spam illegal?
Is spam illegal?
Is spam illegal?
Podcast Advertises Business
Creating a podcast is a simple, low-cost way to reach potential customers without spending money on advertising. The key is to offer your listeners information they can use, not a commercial in disguise.
Creating a podcast is a simple, low-cost way to reach potential customers without spending money on advertising. The key is to offer your listeners information they can use, not a commercial in disguise.
Blogs as PR Tools
Blogs can be an effective PR tool that give you good word of mouth advertising and puts you directly in touch with your consumers. Learn from other successes and failures before you enter the blogosphere.
Blogs can be an effective PR tool that give you good word of mouth advertising and puts you directly in touch with your consumers. Learn from other successes and failures before you enter the blogosphere.
Starting Your Career in Advertising
You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, this free e-course helps you launch your advertising career.
You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, this free e-course helps you launch your advertising career.
Finding a Job in Advertising
You may be fresh out college or maybe you're just looking for a career change. There are 10 things to do right now before you find a job in advertising.
You may be fresh out college or maybe you're just looking for a career change. There are 10 things to do right now before you find a job in advertising.
Ad Trivia Challenge #11
How well do you know your advertising slogans? Take the challenge and find out.
How well do you know your advertising slogans? Take the challenge and find out.
Creating Podcast Ads
Podcasters are open to generating revenue but don't want to lose the quality of their podcast. Advertisers know podcasts are hot and it's not just the small business that wants to feature their ads in podcasts. Create a podcasting ad that's designed to capture the listener's attention instead of being tuned out.
Podcasters are open to generating revenue but don't want to lose the quality of their podcast. Advertisers know podcasts are hot and it's not just the small business that wants to feature their ads in podcasts. Create a podcasting ad that's designed to capture the listener's attention instead of being tuned out.
Develop Your Ad Strategy
Before you even open your doors for business, you need to develop your start-up's ad strategy. The future of your business depends on it.
Before you even open your doors for business, you need to develop your start-up's ad strategy. The future of your business depends on it.
Books for Copywriters
Copywriting takes talent. Enhance your skills with these top Guide Picks.
Copywriting takes talent. Enhance your skills with these top Guide Picks.
Incentives Attract Customers
Time's running out and you need extra customers now. These perks can turn those potential customers into paying customers.
Time's running out and you need extra customers now. These perks can turn those potential customers into paying customers.
Advertising Awards
Creatives work in advertising for the thrill of creating the next big campaign. But there's also a nice little reward when your work is recognized as one of the greats. Learn more about the different advertising awards in the business.
Creatives work in advertising for the thrill of creating the next big campaign. But there's also a nice little reward when your work is recognized as one of the greats. Learn more about the different advertising awards in the business.
Super Bowl XLI Ad Trivia
Super Bowl XLI is over and the reported $2.6 million for a 30-second commercial has been paid. How effective were the commercials? See what you can remember about the commercials in this trivia challenge.
Super Bowl XLI is over and the reported $2.6 million for a 30-second commercial has been paid. How effective were the commercials? See what you can remember about the commercials in this trivia challenge.