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Advertising: Most Popular Articles

These articles are the most popular over the last month.
8 Major Tactics Used In Modern Advertising
You've got a great idea for a campaign. But where does it go? Billboards? Direct mail? Cell phones? Posters? Guerrilla tactics? As an advertiser, you have thousands of choices. Learn more about your options, and the strengths and weaknesses of each one.
10 Differences Between Advertising and Public...
What's the difference between advertising and public relations? It's one of the most-asked questions people have about these two very different industries.
Subway Could Have Avoided The Jared Fogle...
Could Subway have acted sooner on the Jared Fogle disaster? The simple answer is yes. As it turns out, the investigation, and search and seizure of Fogle’s Indiana home, was not an isolated incident.
The 50 Best Advertising Taglines of All Time
Here are 50 of the best taglines from brands around the world. Most are American brands, but you may spot a few from other countries in there.
The 10 Most Powerful Words in Advertising
Advertising has changed a lot over the decades, but certain words are as powerful today as they were so many years ago. Here then are the 10 words you should always consider using in your campaigns; and if you've been paying close attention, you'll realize three of them are actually in the headline and subhead of this article.
A Guide to the Structure of an Advertising Agency
A breakdown of the typical structure of an advertising agency.
10 Unusual Places to Advertise
Whether you’re in an advertising agency, or you’re someone with a product or service that needs to be promoted, think about these 10 unusual places to put your advertisements.
That's a Wrap
Car wraps are becoming a popular, low-cost means of advertising. And it benefits both the clients and the everyday driver.
For a Copywriter, It’s All Work and Very...
Before you dive head first into becoming a copywriter…don’t. There’s a lot you need to know that very few people will tell you until you actually take the job.
The 6 Basic Rules of Effective Billboard...
The six rules you need to know to create effective billboard ads.
9 Steps to Writing a Great Creative Brief
The basic steps you need to take to write a good creative brief
10 Essential Books on Advertising You...
A list of the best 10 books anyone in advertising should read
Does Sex Really Sell?
Sex and advertising go together like movies and popcorn. And these days, sex is everywhere. But does it actually do the job of selling more product?
Print Advertising
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
10 Ways to Get a Job at an Ad Agency
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.
10 Essential Elements to a Great TV Commercial
Investing in a TV commercial is much more cost effective than you might think. You just have to know what to look for and how to produce your company's commercial in order to reach your target audience effectively.
Create an Effective Flyer For Your Business...
When you need to advertise something quickly, but don't have a lot of money, a flyer can be an effective promotional tool. Learn how to create one here.
How Does an Advertising Agency Work?
A very quick overview of how an agency works, broken down into a few key areas.
Organizing a Successful Media Event
Having the media show up at your event can give your company free exposure to a large audience. Organizing the event and handling the media once they get there can make or break your coverage. Avoid the common mistakes people make by using these tools to effectively deal with the media and establish a long-term relationship.
Five Types of Brochures
Consumers are usually well-informed of a product or service before they actually make a purchase. We get that way because we read up on a product, know everything about it before we buy and even comparison shop. Know what type of brochure that will fit into your advertising plan to get consumers one step closer to making a purchase.
The Single Minded Proposition – What Is...
If you’re new to advertising, you will hear people talking about the SMP (Single Minded Proposition), or sometimes the USP (Unique Selling Point / Unique Selling Proposition). They’re all one and the same, although the term USP was invented by Rosser Reeves of Ted Bates & Company decades ago. In his book, Reality In Advertising, published in 1961, Reeves gives a precise, three-part definition of the USP which is just as relevant today as it was over 50 years ago.
Peek Inside an Ad Agency's Creative Department
Advertising agencies do some very creative, funny and sometimes outlandish work. But where does it all come from? Well, in the best agencies, everyone's involved, but it's always the creative department that's at the core of the work. Think you could be part of one?
What To Do When You Don't Get Paid for a...
You spent all of your time working on that project. The client approved it. So why isn't that check in your mailbox yet? You have several options for dealing with a freelance client who doesn't seem to want to part with the cash you're owed.
Public Service Advertising - A Complete...
If it's a charity, an important message about health or public safety, or anything else that raises awareness of an issue of importance to the general public, then it falls under the realm of Public Service Advertising. But how much do you really know about it?
The Best Inexpensive Ways to Advertise Your...
As a business owner looking for the best, inexpensive ways to advertise your business, you may feel overwhelmed on the advertising choices you have to make, especially when you're looking at a tight budget. There are plenty of low cost options for you to consider so you can get the most out of your advertising dollars.
Inside Your Ad Agency: What Does Account...
A description of the key roles and function of an advertising agency's account services department.
Creating Press Kits
What press kits components do you include when creating a media kit? See press kit examples and how every one of your press kits can be used to generate free media buzz for you or your company.
Billboard
The advertising definition for billboard.
How to Create a Flyer
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience. See how to create one here.
Instant Writing Samples - 10 Tips to Creating...
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.
10 Things To Do Before You Find a Job in...
You may be fresh out college or maybe you're just looking for a career change. There are 10 things to do right now before you find a job in advertising.
A Step-By-Step Guide To a Tagline That Lasts...
If you want to write a tagline that elevates your brand, this step-by-step guide will help you write a truly memorable one.
What is An Advertising Agency Account...
What is an advertising account executive? What are their daily duties? And what is the salary range? Find out why the AE is one of the most sought-after jobs in advertising.
FIVE Big Mistakes To Avoid In An Ad Agency...
Anyone in the advertising industry will go through dozens of interviews during their career. Many will keep making the same mistakes. Here are the five big ones, and how to avoid them.
How To Spot Junk Mail Without Opening The...
It’s becoming more difficult to separate important mail from junk mail. Here are the signs to look for on the envelope that lets you know it's a piece of junk.
Advertise on Cable Without Breaking Your Budget
Budget blues don't have to keep you from advertising. For less than $10 a day, you can reach customers through ads on cable. And the best part, you don't even need a degree in advertising to create your ad.
Six Myths About a Career in Advertising
Time for a fact check. Get ready to shed some light on a career surrounded by many myths.
Is Broadcast Advertising Right for Your Brand?
The complete definition of broadcast advertising, including the many different types of broadcast advertising there are within the category, rates for commercials, types of ads and the cost of creating adverts for TV and Radio.
In-House Agency
The advertising definition of in-house agency.
What Does a Creative Director Do?
Creative Directors aren't born overnight. It takes a long career in advertising to grow a successful CD. Reaching this management position comes with many perks like a lucrative salary and the bragging rights to a successful ad campaign. See if this career path is right for you and find out how to get started.
A Profile of Steve Jobs - A Brief History of...
A pioneer, entrepreneur and one of the best clients the advertising industry ever had, Steve Jobs had a career (which ended way too soon) that anyone would envy.
How You Can Make Money By Using Google Ads
How do you make extra money using a blog or website that you already have? Google Ads. How much can you make?
Newsletter Marketing for Beginners
Need to create a newsletter? Don't know where to start? This how-to walks you through the process of creating a newsletter.
Product Placement Advertising
Product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. Discover what some of the most infamous uses of product placement in movies and on TV.
6 Great Documentaries Anyone in Advertising...
If you're in the advertising, design or creative industries, you'll never be content with the knowledge you already have. You want to learn, improve, grow and push yourself past those boundaries. When you do, you become better. And one day, perhaps become the focus of a great documentary, to teach people what you have learned (so far). Here are 6 documentaries you absolutely must watch. Seriously. Think of it has homework that's fun and could change your outlook on your whole career.
Better Pizza? Bigger Lawsuit.
Papa John's claims to have better ingredients and a better pizza. But Pizza Hut feels differently and filed a false advertising lawsuit against its competitor. The U.S. Supreme Court put an end to the case in 2004. And one company was shocked by the results.
How to Write Print Ads
Print advertising is effective and affordable if you know how to write print ads. Understand the elements of effective print advertising to create print ads that sell your products and services.
When It Comes To Freelancing, Charge The Rate...
If you're a creative in the advertising or designer industry, freelancing can be a great way to earn a living, or supplement your current income. And you should never feel guilty about charging the rate you deserve. Find out why.
Writing Headlines
Are you writing headlines that draw consumers in or are they turning the page? You have many options for writing headlines that will make your advertising campaign effective.
Customer Acquisition - A Brief Definition of...
In advertising and marketing, customer acquisition is the term used to describe the process of bringing new customers to a particular brand, product or service. This process almost always has costs associated with, and this is known as the ROI, or Return On Investment (more on that in a moment). While there are many different ways to acquire these customers, some methods can be tracked, others cannot. But the primary goal of customer acquisition is to do the least amount of work, and spend the least amount of money, to get as many customers as possible into the fold.
25 Great Advertising Quotations.
Looking forward often requires looking backwards, at where we have come from. In the case of advertising, many great people have given us a great deal of insight on the subject. All we have to do is listen to it, and we can stand on the shoulders of giants and take the next step. So, for your inspiration, here are 25 great quotes on three different advertising topics – honesty, content, and the creative process. Enjoy.
Advertising Agency Copywriter Career Profile
There are plenty of advertising agencies looking to fill copywriting jobs. Learn more about this advertising career.
Is a Career in Advertising Right for You?
If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if working in advertising is right for you.
Writing Press Releases
Writing press releases helps you get free exposure for your company and its products. Learn how to write press releases that the media can't resist.
Stock Photography
Say “stock photography” to anyone worth their salt in a creative department, and they will look at you with a mixture of contempt and fear. Mostly contempt. Despite stock houses making many millions of dollars from stock every year, most of the big agencies won’t touch it. But why is it so universally hated by the top dogs, and loved by smaller shops?
10 Commercials That Were Too Hot for TV
Get ready for ten great, funny TV commercials that were banned from the airwaves. Thankfully, they're still available to view online. Go for it.
Five Essentials for Planning an Effective...
Before you tackle writing a brochure, you've got to thoroughly plan it out. These five essentials show you exactly what you need to do first.
How to Create a Freelancing Contract That...
Whether you're a freelance copywriter or a freelance graphic designer, you need a contract in place to protect yourself and to let your clients know exactly what they're getting from you.
Top 6 Advertising and Design Awards
A list of the top six advertising, marketing and design awards that are actually worth the entrance fee. Win these, you win big.
Outdoor Advertising
The term outdoor advertising, also know as out-of-home (OOH) is a broad one that covers billboards, posters, transit wraps and much more. Learn what's involved, including the costs.
10 Tips to a Perfect Portfolio
Your advertising portfolio is your calling card. Is yours ready to land you a copywriting job or a freelance gig in the advertising industry? Follow these 10 tips to create a perfect advertising portfolio no matter what your experience level.
How do I file a Do Not Call complaint?
How do I file a Do Not Call complaint?
10 Ways to Run Your Own Advertising Campaign
Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.
How To Give A Good Creative Presentation
A bad presentation can kill a great campaign before it ever gets the chance to live. A good presentation can change the course of an agency, and the client, forever. Make sure you know how to rock your next creative presentation.
6 Ways Advertising Attracts Men
Over the years, I have noticed that the adverts seem to fall into several big buckets. There are obviously more than six categories, but most fit into them. If you’re a woman reading this, some will apply to you, too. After all, you also buy products for men. But advertisements that are aimed at you, for you, tend to fall into different categories that we’ll discuss in another article. So, here then are the six big ways men are patronized to be advertisers every day of the year. And sadly, they work. Again and again and again.
Creating a Plan of Action
Just as a new company creates a business plan, a new advertising agency needs one too. Even if you're a freelance copywriter or graphic designer, you need a plan of action as well.
Got a Great Product? Take it to Market in 5...
Half the battle of making your product a success is being prepared when you take the product to market. These five steps show you how to get on the right track from the start.
Five Keys to Radio Advertising Success
Radio commercials are some of the most affordable ads on the market. Find out the five keys to making your radio commercial campaign a success.
These 10 Super Bowl Ads Were Way Too Racy For...
Sometimes being banned can be better for an ad than being censored. Here are ten banned Super Bowl ads that lived again, online.
Creating a Powerful Brochure
In just five quick steps, you can create a brochure with staying power.
Ask Apryl: Ad-Wrapped Cars
Just how do you get to be one of the lucky few to drive an ad-wrapped car around town? It's not easy but if you're patient, you could get paid for advertising companies while you drive around town.
Understanding AIDA: The 4-Step Rule of Marketing
AIDA is one of the founding principles of most modern-day marketing and advertising. In fact, it's often said that if your marketing or advertising is missing just one of the four AIDA steps, it will fail. While that's not strictly true (a branding or awareness campaign does not necessarily need the Action step) you need to know about AIDA, and use it whenever possible.
Advertising And Women
As a man, in advertising, I am writing this knowing that in the past I have created ads that are guilty of this objectification. As a man who consumes advertising, I can also say I have been affected by them in some way.
Advertising Agency Art Director Career Profile
Considering a career in advertising? Here's your chance to check it out and learn if advertising is right for you, and if you have what it takes to be an art director.
Online Advertising (aka Digital) - Definition...
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.
What is an Advertising Media Director, and What...
High salary. Great benefits. But a lot of pressure. Do you have what it takes to be a Media Director in an advertising agency?
Stuck in a Rut? 10 Ways to Boost Creative...
There's nothing as frustrating as writer's block, or staring at a blank page. But there are ways to sharpen the mind instead of admitting defeat. Try one of these 10 exercises the next time you feel stuck in a rut, or just want to sharpen your mind.
Advertising Fact vs. Fiction in the Mad Men TV...
Ever wonder if the ad campaigns on TV's Mad Men are real? Many Mad Men advertising campaigns use actual ads that ran back in the day. Some of the most inventive and, yes, manipulative advertising that ever appeared ran during the '60s, changing the game forever.
Loss Leader – Definition Of The Term...
What is a loss leader? What are the advantages of using a loss leader strategy, and what are the downfalls? All is explained here.
Building Blocks for a Powerful Press Release
How should your press release look? From contact information to headlines, these step-by-step instructions show you the visuals of a powerful press release.
Guerrilla Marketing 101
An explanation of the core principles of guerrilla marketing
Advertising Agency
The advertising definition of an advertising agency.
How to Write Sub Headlines for Print Ads and...
If you know how to write subheads for any advertising medium, you'll be able to create compelling copy that grabs your reader's attention. Writing subheads for print ads and websites requires different approaches. Find out how to write subheads that work no matter what you're writing.
Headline
The advertising definition of headline.
What to Expect From a Career in Advertising
Whether you’re a recent college grad or you’ve been in the workforce a few years, and you’re wondering whether a career in advertising is right for you, here’s a preview of what to expect as a Mad Man or Woman. It includes a list of advertising job descriptions, titles, career paths and what you might expect to be paid.
Pitching Your Own Ad Campaign Idea
You have a great idea. You've never seen it done before. Now what do you do with it?
Choosing the Right Education for a Career in...
Do you need a degree? If so, what kind? Anyone with an interest in working in advertising always wants to know what kind of educational background they need and how they can get started. Find the answers to your common questions about beginning your career in advertising.
The Elevator Pitch
If you have an idea to sell and you meet a potential buyer, you need to jump on that opportunity and pitch it to that person quickly, and with confidence. A good elevator pitch can do wonders for your business or ad campaign.
10 Ways to Get Customers to Buy Now
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing.
More epic fails from the world of advertising.
We dive deeper into the archives to find five more examples of ill-conceived ideas that left the ad agencies, and their clients, wondering what had hit them.
Can Spec Ads Land You a Job?
Breaking into the advertising industry may seem impossible. But a little speculation can get you in the door and on your way.
A Brief History of Political Advertising in the...
To say political ads bombard television, radio, and billboards would be a vast understatement. But where did it stem from, and how has it changed?
7 Secrets to a Great Freelance Copywriting Career
You've made the decision to become a freelance copywriter but you're not sure what to do next. These seven tips show you how to start your freelance copywriting career off right.
Pros and Cons of Celebrity Endorsements
From the day Kobe Bryant was accused of sexualt his endorsement deals have been in question. Take an in-depth look at each of his deals and find out how other athlete endorsers may be affected.
Keurig's New Machines Will Cause a PR Nightmare
Keurig is putting DRM into the machines and their own K-Cups. Now you will only be able to use coffee from Green Mountain Coffee Roasters, the parent company of Keurig.
What Trends in Mobile Advertising Mean for the...
An examination of the possible impact that cell phone advertising will have on the industry as a whole.
The Importance of Bravery in Advertising
Is your ad campaign lacking bite? Do you wonder why ideas never take off? Maybe you need to take some brave, bold steps and fly higher.
How to Write a Sales Letter
When you know how to write a sales letter, you can hone in on your target audience and turn those prospects into paying customers. These tips show you how to write a sales letter that will get results.
DMA
The advertising definition of DMA.
What to Expect in an Advertising Career
What can you expect from a career in modern-day advertising? Is it a playground for creativity, filled with short weeks, free vacations and tons of money? Or is it hard work, low pay and weeks being tied to your desk? Find out.
Using Your Web Site to Advertise Your Business
All business is moving toward e-business. Regardless of the products or services you sell, every company needs a Web site. Is your ad campaign ready for the Internet?
Five Reasons to Post Your Commercial on YouTube
Your commercial looks great on TV but what happens when the airtime you bought has come and gone? Get more out of your ad budget, reach new customers and generate buzz about your company by posting your commercial on YouTube.
Demographics
The advertising definition of demographics.
Television Advertising: Sights, Sounds & Sales!
Television commercials are a very affordable and profitable advertising medium. Discover the key ingredients you need to have for a successful TV commercial!
Ethical Issues in Online Advertising
Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most out of your online ad campaign.
Five Reasons for Creating Press Kits
Get free media coverage by creating a press kit for your company, your band or even yourself. See sample press kits examples and learn how to create a press kit that will generate free buzz.
How NOT To Write a Creative Brief
Here are some common mistakes that account managers, and even account directors, make when preparing a creative brief. Avoid these, and you’re halfway to a great brief.
Yellow Pages Advertising
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create an effective yellow pages ad.
\$100 - Your Ticket to a Freelance Copywriting...
One of the most common questions people have about being a freelance copywriter is - How do I get started? You're going to create your own ad campaign to promote yourself and you're going to do it for under $100.
Setting Your Freelance Rates in Advertising
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >If you're even
10 Of The Sexiest Commercials Ever Made
Whether advertisers are selling lingerie, beer, or burgers, they’ll happily use sex appeal to get noticed. Here are 10 of the steamiest ads ever made.
When Advertising Taglines Get Lost in Translation
What happens when some of America's greatest taglines are put through the translation filter? It's not actually as cut and dry as simply hitting the translate button, due to different cultural references. We went through the advertising archives to find some of the best examples of tagline crash-and-burn.
Pepsi Changes Bottle Shape After 17 Years
It is baffling to think that Pepsi is spending millions and millions of dollars on a brand new bottle, when it is no more interesting or different than the current one. In fact, some may argue that the current bottle has more of a distinctive shape than its replacement.
Recent Advertising Flops and Why They Failed
Even the ad pros make blunders. From claims of racism in ads to failed consumer-generated commercials, advertising flops can be more interesting than the actual ads themselves.
Graphic Design
The advertising definition of graphic design.
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties or giveaway items all designed to promote. But look a little more closely. How many really do an effective job?
Do We Need To Redefine The Copywriter Title?
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Finally, Showtime's "Happyish" Depicts Real...
Forget previous attempts at advertising comedies, like “The Crazy Ones” and “Trust Me.” Let the nostalgia of “Mad Men” go. “Happyish” finally gets it right.
Good and Bad “As Seen on TV” Products
It’s hard to believe, in this day and age, that a product can be advertised on TV making claims it just cannot live up to. Sadly, many of the “As Seen on TV” products fall far from the claims the ads make. And the advertising channel has fallen foul of six such products, some of which a riding very close to the Bait-And-Switch line. From inventions that are supposed to make like easier, to time savers and money savers, here are six products that make “truth in advertising” a real oxymoron.
Your Marketing Plan
Starting a new business? Redeveloping an old one? Your marketing plan is a carefully calculated tool that can boost sales and increase profits.
Attract New, and Current, Customers With Quick...
Time's running out and you need extra customers NOW. These perks can turn those potential customers into paying customers.
The Stella Artois “Reassuringly...
If you know the name Stella Artois, you know it's a Belgian lager beer with a reputation for excellence. But do you know about the history of the campaign that made it so exclusive?
Getting Your Freelance Start
Ready to branch out on your own in the advertising world? Use these tips to begin your new freelancing career path.
Five Materials Every Copywriter Should Know How...
As a new copywriter, you have to know how to write a wide variety of materials. How do you know which ad mediums to learn about first? Every copywriter should know how to write in these five advertising mediums.
Is It a Good Strategy To Call Out Your...
Small companies have nothing to fear from their larger competitors. They may not have the money, but they do have the ability to play David to their Goliath. And it's usually a successful strategy. Find out why.
How To Become a Creative Director
The ultimate pot of gold at the end of the rainbow is the creative director role. It takes an incredible amount of hard work, time, and dedication to fill those shoes.
What's In A Name? Six Essential Elements to...
Naming your business is not only your first step to opening your company, the name you choose can also help advertise what it is you do. Create a solid name for your company with these six essentials.
Freelance Copywriter Career Profile
Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started.
Setting Rates for Freelance Jobs and Getting Paid
Per project? By the hour? Find out the best way for a freelancer to set rates for freelance jobs and get paid when dealing with an ad agency.
How To Write a Direct Mail Letter
Truly successful direct mail is targeted, says something powerfully (and memorably) and talks directly to the customer. And there’s no better way to engage in conversation than with a letter. Learn the basic elements of a successful direct mail letter.
Copywriting Exercise – Reverse-engineerin...
Sometimes you’ll get a client who has fallen in love with a stock photo they have found. And it’s your job as copywriter, or art director, to make them work with a stunning line or execution. So, to prepare you for the inevitable, this exercise presents you with 10 randomly chosen stock photographs from our friends at Getty Images. You will be presented with an imaginary client for each one, and it’s your job to craft a killer ad, and copy where needed, from the little you have to play with.
Self-Promotion for Advertising Agencies
Are you making plans to promote your own advertising agency? Have your previous self-promotion pieces been less that extraordinary? You may be encountering the classic problems associated with agency self-promotion.
Skeptical Customers? Do Something Radical
Why it's easier to change customer behavior than customer beliefs.
Advertising Vs. Public Relations
Looking to enter the world of advertising or public relations? Get ready to shatter some popular myths.
Graphic Designer
The advertising definition of a graphic designer.
How to Write an Advertorial
If you’re any kind of writer, be it a copywriter, someone in public relations, or a marketing writer, you will be asked to write an advertorial at some point in your career. Advertorials, also known as long form copy ads, are the opposite of typical ads that feature 90% visual and barely any copy at all. Instead, advertorials are designed to look like a part of the publication in which they’re appearing, and are intended to be an interesting read that divulges a plethora of information about the product or service.
What’s In a Name?
It’s surprising that in an industry that makes its bread and butter with creativity and originality, advertising is home to some of the most boring agency names on the planet. Indeed, it’s very fair to say that only law firms rival their completely uninspired approach to self-naming.
A Profile of Bill Bernbach
Without doubt, the man who has had the greatest influence on modern day advertising is William
A Brief Definition of Dynamic Creative in...
Dynamic Creative is a term commonly used in digital marketing, and another way of saying “personalized content.” Dynamic ads are built in real time when an ad request is sent to the server, and will pull different creative elements based on the environment, the user and other factors.
Endorsement
The advertising definition of endorsement.
Flyer
The advertising definition of flyer.
What To Avoid When Assembling a Spec Portfolio
There are several landmines to avoid when putting together your advertising portfolio. Here's what you need to know.
How To Get Your First Creative Job in Advertising
Breaking into advertising can range from tough, to almost impossible. But if you apply yourself, and sink your teeth into the task, you can do it.
How To Do Some Of The Most Requested Advertisin...
If you run a small business, are just starting out, or simply want to try your hand at some of the projects that ad agencies tackle on a daily basis, the following guides will help you along.
Tips For Successful Brainstorming
Brainstorming is a word that many creatives loathe. And with good reason. When you get a dozen people in a room and tell them to throw some ideas around, it often leads to frustration and a lot of wasted time. The reason is because brainstorms, like so many other meetings, are not structured correctly and people don’t abide by some pretty basic rules.
Designated Market Area
The advertising definition of designated market area.
The Top 10 April Fool’s Pranks Pulled by...
There’s a long history of advertisers and big corporations pulling April Fool’s jokes, and they continue to suck in consumers, readers, viewers, and radio listeners. To celebrate the tomfoolery, here is the Advertising channel’s top 10 April Fool’s Day pranks over the years.
Getting the Most Out of Your Internship
Internships in advertising and PR can be an invaluable experience to your career. Follow these steps to get the most out of your internship.
Are You Ready For One Of These Advertising Jobs?
From the copywriter to the media director, the different roles within a well-functioning agency are varied, and essential. Here are some of the biggest roles; are you right for one of them?
Great Advertising Needs Great Clients
Some say that these ideas are few and far between, and that advertising is 90% mediocrity and 10% brilliance. But those of us in the industry, on the creative side at least, know that brilliant ideas are born every day. Sadly, having a great idea is really only half of the battle. Getting the client to buy it, that’s a different story.

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